The Rahway Redevelopment Agency was looking to highlight and promote its successful development efforts, which spanned the last 15 years. The goal was to share the town’s unique approach to the redevelopment process, and included capitalizing on the town’s brand and demonstrating its business friendly atmosphere for prospective developers and businesses. To assist the Rahway Redevelopment Agency in this communications effort, The DavidHenry Agency developed and executed a fully integrated marketing program.
The town leaders shared the keys to Rahway’s redevelopment success with their stories. In reviewing the options, DHA decided that a video-based program would be the best way to bring these projects to life, with rich visuals showcasing each project. In-depth on-camera conversations with project champions, including former Rahway Mayor Jim Kennedy, the driving force for many of the redevelopment efforts; Rahway Redevelopment Agency Chairman Bill Rack; and President Peter Pelissier helped weave the fabric of this success story together. The result was a 20+ minute feature, enlivened with custom-written music, that captured the passion of a dedicated group of public servants and local business professionals who worked tirelessly over many years to realize transformative change and growth for the City of Rahway.
The newly constructed Hamilton Stage is the proud centerpiece of an arts and entertainment resurgence for Rahway. DHA capitalized on this dynamic draw for the City and used it as a theme across all creative elements. A custom trade show booth mirroring the feeling of the Hamilton Stage was designed and built — complete with faux wood flooring and popcorn bags featuring a classic theater logo treatment. The booth displayed mounted iPads running a Rahway Project Development app specially created as an interactive brochure with project overviews, custom photography, video segments and more. A website and other supporting print collateral materials that worked within this theme were also developed as part of this program.
Cindy Solomon, the director of community development for the City of Rahway, who selected The DavidHenry Agency for this project and worked collaboratively with the DHA team on all aspects of the marketing program, said, “This program brings 15 years of redevelopment projects to life in an exciting and compelling way. We now have the assets we need to show developers and business owners that Rahway is a vibrant and growing city. This really has helped us to “set the stage” for future growth in the City of Rahway.”
The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey. For more information, send an email to email@example.com or call 908.389.1200, ext. 104.
The DavidHenry Agency is pleased to welcome Jim Furgeson, Vice President of Business Development and Corporate Strategy, to the team. Jim, a marketing and business development veteran with more than 20 years of experience, will be spearheading new business development at The DavidHenry Agency (DHA).
Most recently Vice President of Marketing and Business Development at Atlantic Health System, Jim adds another layer of hands-on, healthcare marketing expertise to the team, enabling DHA to expand its partnerships with hospitals, health systems, large physician groups and specialty practices to assist in achieving their marketing and media objectives.
“I partnered with The DavidHenry Agency when I worked in corporate healthcare marketing at Newton Medical Center. I was immediately impressed with the way the firm worked. David Fink and his team became a true extension of my team and helped me realize my vision for marketing our hospital and ancillary services. I am looking forward to bringing my extensive media background and experiences in corporate marketing to the table; these will be an asset as I work with healthcare executives to generate demand for their organizations and create real connections with consumers and providers in their communities.”
Prior to joining Atlantic Health System, Jim was the Director of Marketing and Promotions with Clear Channel Radio. Jim was closely involved in the launch of New York City’s radio station WKTU and during his time there was a recipient of the Billboard Monitor Award as Marketing Director of the Year.
Currently on the Board of Trustees for the United Way of Northern Jersey and Pass It Along, Jim also served on the Board of Directors for Sussex County Economic Development Partnership, Inc. “I believe that being involved and contributing to the community in which I work and live is essential. Through my relationship with Untied Way of Northern New Jersey and Pass it Along, I have met amazing people who are doing selfless work to help our neighbors who need support. It continues to be my privilege to serve with these inspiring organizations and individuals. As a father of three, I want to share my passion for giving back with my kids.”
With Jim Furgeson leading the new business efforts for the agency, Shelley Schoenfeld, marking two years with DHA as the Vice President of Business Development and Corporate Strategy, is shifting her focus to Account Services. In her former role, Shelley successfully partnered with Doylestown Hospital, the NFL Alumni, Aria Health, Daughters of Israel, New Jersey Lawyers Service, and others. Shelley brings more than 15 years of marketing and communications experience to DHA, and in her new capacity is responsible for the strategic development, design, implementation, and measurement of agency deliverables for its partners.
The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey. For more information, email firstname.lastname@example.org or call 908.389.1200, ext. 108.
As the agency of record for Space Farms Zoo and Museum located in Sussex County, New Jersey, The DavidHenry Agency is implementing their 2012 integrated marketing plan for this season, running March 31, 2012 through October 31, 2012.
Program components include the strategy, development, and roll out of the 2012 Space Farms media plan, a rebranding campaign consisting of updated creative for Space Farms’ outdoor, print, TV and radio promotion; design, development, and management of the newly redesigned SpaceFarms.com, and creation and management of the Space Farms Zoo and Museum YouTube channel.
Understanding the importance of including both traditional and modern tools in their marketing mix, Space Farms is excited about the launch of their summer 2012 campaign. The media incorporates the theme of American Idol, the popular reality TV singing competition, with a spin-off “Animal Idol” as Space Farms’ animals — including Scotty the Scottish Cow, Leslie the Llama and Eugene the Yak — show off their vocal skills under the direction of Bobby Barakat, the Animal Idol Master of Ceremonies. The newly launched www.SpaceFarms.com and the Space Farms Zoo and Museum YouTube channel promote the 2012 media and extend the updated brand platform for Space Farms.
Says Parker Space, third generation owner and operator of Space Farms, “As a tourist destination for families in a radius of about 80 miles from our zoo and museum, we know that it’s crucial for our guests to learn more about us online as they plan their trip. Our new website portrays the fun times families have when they visit, and also give them the opportunity to plan their trip with access to directions, admission pricing, zoo and museum information, and the ability to pre-order group tickets. SpaceFarms.com is directly tied to our Facebook page through Facebook’s social plug in, so all of our posts, contests and information on Facebook is directly fed to our new site – we love it!”
To learn more about The DavidHenry Agency’s interactive and integrated services, click here.
Westfield, N.J., May 31, 2012 – American Athlete Magazine, which launched its premiere issue in early March, has quickly gained popularity among athletes and industry professionals to become one of the dominant digital sports and fitness publications in the United States. Issue 1.2 London Olympics Edition continues the magazine’s mission of Mind, Body and Spirit by exploring elements common across all competitive sports: improving strength and endurance, developing positive nutrition and conditioning habits, building mental toughness, preparing for game time and learning to live with personal performance results.
The cover story, “Heart of Gold” features Magic Johnson who reflects on his Olympic experiences and giving back to the community by having his success drive the success of others. American Athlete Magazine shows what it is like, and what is required to compete at the most challenging levels by presenting the true portraits of athletes like Johnson so readers can achieve their personal sports and fitness goals.
Other features in Issue 1.2 of American Athlete Magazine include:
- “Music In Mind” – A feature explaining the connection between music and the mind and how it prepares, motivates and inspires athletic performance. Music mogul and sports fan, Russell Simmons shares his playlist and opinion on the impact of music on athletes.
- “The Top Olympic Hopefuls” – One hundred days before the Olympic games the top Olympic hopefuls such as swimmer Eric Shanteau, gymnast Nastia Liukin, field hockey player Lauren Pfeiffer, beach volleyball player Phillip Dalhausser and others share their final preparations and training techniques.
- “Forever Young II: Perfect Girl” – A profile of Chelsea Baker, a 14 year-old female baseball player in a boys league who pitched her second perfect game; how she balances school, family, friends and what the future holds for Chelsea.
- “Kickstarting a New Sport – Footvolley Scores in the States” – A look into the new, acrobatic beach sport footvolley — professionals who play volleyball with their feet; what the sport entails and its learning curve so you can start playing.
- “Eating for Energy and Recovery: How to Fuel Your Workouts” – pre and post-workout nutrition for best performance and recovery.
David Fink, founder and publisher of American Athlete Magazine shares, “We are extremely excited and pleased with the response from our premiere issue – and what seems to be a product that is filling a void in the sports and fitness industry by bringing athletes the content they desire through an unprecedented interactive experience.”
Lead sponsors for Issue 1.2 include Parisi Speed School and Nogii gluten-free protein bars from Europa. American Athlete Magazine Issue 1.2 is free to download in the Apple App Store and Newsstand from an iPad. American Athlete Magazine continues to educate, entertain and inspire readers to become their personal best – with two issues released and a rapid download rate, Fink adds, “We’re confident that American Athlete Magazine will continue to have a tremendous impact on the fast-growing, network of sports and fitness communities.”
More information about American Athlete Magazine can be found via its active social media presence on Facebook (www.facebook.com/americanathletemag) and Twitter (@aathletemag). The American Athlete Magazine media kit is available through the American Athlete Community Site at www.americanathletemag.com. For more information, call (800) 310-8250 or e-mail email@example.com.