The DavidHenry Agency/DHA Publications is in the process of launching a new, digital sports and fitness publication called American Athlete Magazine. The interactive content focuses on the American Athlete’s inner life: Mind, Body and Spirit. American Athlete differs from other sports publications by going beyond routine event coverage, analysis and stats to present unique information, routines and tools – including guides for mental, physical, and spiritual preparedness for competing at the most intense levels.
American Athlete Magazine is a multi-platform interactive magazine that will include a tablet application, an interactive community website and a mobile website that integrates social media. In preparation for the release of the digital tablet reader (i.e. Ipad) edition and website, The DavidHenry Agency has initiated a pre-launch communications program to introduce American Athlete to its various audiences.
“The response to our editorial staff and management from professional and amateur athletes, doctors, coaches, trainers, nutritionists and other subject matter experts has been nothing short of phenomenal. Market research and feedback indicates that most sports and fitness magazines seem to have a ‘recycled’ approach to their content and features, or only focus on certain aspects of a sport or fitness and health”, said David Fink, President and Chief Communications Officer of DHA, and Founder of American Athlete Magazine. “Our goal is to give our readers a deeper, richer experience complete with content that educates, entertains and inspires athletes in any sport. I am excited to report that we have an unbelievable team that is putting the final touches on our community site and premiere issue right now.” American Athlete Magazine is launching its interactive community site in December of this year, and the tablet application will be available in early 2012.
For more information on American Athlete Magazine, visit www.americanathletemag.com and download the Media Kit.
For advertising opportunities, program information and other business queries, call 800-310-8250 or email info@americanathletemag.com
Follow American Athlete on Facebook at http://www.facebook.com/americanathletemag
July 12, 2011 —- WESTFIELD, NEW JERSEY
The DavidHenry Agency announced that is has received 34 major awards for its recent work in custom publishing, healthcare advertising, integrated marketing and general creative services by Aster, the Healthcare Marketing Association and the New Jersey Ad Club (Jersey Awards).
“I am extremely proud of our team and the recognitions received on behalf of and for our clients,” stated David Fink, President and Chief Communications Officer for The DavidHenry Agency. “It’s not only terrific that these projects reflect several key areas of our business – Integrated Marketing, Interactive, and Custom Publishing Services, but more importantly that these initiatives helped our clients achieve their strategic and creative goals.”
The DavidHenry Agency was honored to receive awards for the office space design and rebranding of the National Football League Alumni Association; the out-of-home campaign for Paterson Special Improvement District which drove traffic to the downtown shopping area; H Magazine, a consumer publication for Hackensack University Medical Center; and the multimedia campaign for Computershare, which sent a strong message to the global financial community about the disadvantages of the current proxy system.
Other client awards included advertising campaigns (print and digital), websites, magazines, public relations and other creative services for: Atlantic Health System, Doylestown Hospital, Morristown Municipal Airport, New Jersey Lawyers Service, Newton Memorial Hospital, New Jersey State Opera, Tilcon New Jersey, Overlook Hospital and the Cardiovascular Care Group’s The Vein Center.
The DavidHenry Agency is excited to be partners with all of these organizations.
Click here to view samples of The DavidHenry Agency’s award-winning work.
The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey. For more information, send an email to info@davidhenryagency,com or call 908.389.1200
The DavidHenry Agency announces the unveiling of www.EnergizeStudents.org, the fully re-branded and redesigned face of the former Transitions To Complete Education website from New Hope Charitable Foundation. The foundation is a member of the national group Association of Small Foundations and the North County Philanthropy Council. The mission of EnergizeStudents is to facilitate solutions to better educate today’s youth, fostering the natural talents of each student, and giving them the tools to pursue their dreams. This website is designed to be used as a platform to initiate and drive conversations that will Energize Students by reporting news and facts that inform the public about the “true” state of our education system, providing personal accounts of students, parents and educators that are struggling to succeed despite the system, assisting educators to implement functional, proven learning techniques into their classrooms, and facilitating constructive discussions via a discussion forum and blog to create positive solutions.
DHA built the site on the DotNetNuke development platform, giving it an easy to use collaborative content management system that allows fast, client-side updates to site content, blog entries, and syndicated news articles. Led by DHA, the rebranding effort included renaming the brand, development of a new logo, and the complete redesign and rebuild of the previous site including secure e-commerce functions for charitable donations.
Visit www.EnergizeStudents.org and join the discussion to improve education in America today and the future of our youth.
The DavidHenry Agency (DHA) is excited to announce the launch of NJLS’s redesigned website and creation of a Preferred Partner Rewards Program, created as a benefit to NJLS’s loyal customers.
In March 2010, NJLS, the premier legal courier service in New Jersey, and DHA initiated discussions related to NJLS brand positioning, target marketing, and business development strategies. Together, they decided to conduct a thorough market assessment in the form of a market research project to assess their market share in their target market. DHA’s research findings showed that NJLS’s greatest opportunity was to target their current customer base, and create opportunities to strengthen their relationships with those loyal customers.
And so triggered the creation of the NJLS Preferred Partner Rewards program, structured so that shippers acquire points based on their monthly transactions with NJLS. Each NJLS customer who has their own account will be assigned a unique account number through which points will be tracked and assigned through the program. As points accumulate, they can be redeemed for awards through the awards website, where customers are able to choose from more than 3,000 brand name rewards across twenty categories of merchandise including travel, event tickets, books, music, movies … there are over three million unique experiences available, and rewards start in value from just $10, so it’s a quick turnaround to qualify.
NJLS’s Preferred Partner Rewards Program says clearly that NJLS appreciates their clients’ business – and that their customers’ business is their reward. For more information visit www.njls.com.
The Cardiovascular Care Group is a growing, successful specialty practice with four locations throughout northern and central New Jersey. Its well-respected physicians have been working with The DavidHenry Agency (DHA) on general practice branding and specific service line marketing utilizing business-to-business and business-to-consumer messaging. DHA’s efforts include the strategy, design and execution of all marketing programs and the materials that support them (web, direct marketing, brochures, print advertising, and more).
Most recently, The Vein Center, a practice within The Cardiovascular Care Group and staffed exclusively by vascular surgeons who can employ any of the modalities available to treat vein problems including injections, laser or surgery, expanded their team and wanted to create a separate brand for the practice. The practice’s goal was to promote its unique features including 30 minute treatments, all performed within the beautiful, spa-like office setting, and patients resuming normal activities that same day.
As part of branding ”the practice within a practice”, DHA enhanced The Vein Center logo, giving it an upscale, non-clinical feel, launched a new website, created a series of advertisements placed in outdoor and transit and redesigned The Vein Center’s practice brochure.
Click here to view more of DHA’s healthcare case studies
