Hackensack, NJ – The DavidHenry Agency has developed a partnership with Hackensack University Medical Center to design, produce and distribute Hackensack’s new community focused health and lifestyle magazine called H. The inaugural issue, the Summer issue, was launched in late June to approximately 100,000 affluent households across Bergen and Passaic Counties in NJ. The magazine combines informative health and lifestyle editorial content in an engaging, easy-to-read format. The Summer issue covered a wide range of topics, from the facilities at the Joseph M. Sanzari Children’s Hospital to Skin Cancer awareness, Movement Disorders and Healthy Eating.
The magazine also has a unique tracking mechanism which serve as a key measurement tool for the hospital. Thus far, there has been a very positive reaction from Hackensack’s medical staff, other hospital employees and members of the community, and local advertisers are beginning to leverage the magazine to communicate with these audiences. Elizabeth Stoler, a mother of two in Montvale commented “I was really pleased to get this magazine in the mail recently. It has already helped my husband and I learn about topics that are important to us and our children. I also find it helpful to learn more out about local businesses in the community that we were not previously aware of.” Greg Feder, Executive Vice President of The DavidHenry Agency said “Partnering with the team at Hackensack has been great right from the start. They are extremely committed to providing the most advanced care and facilities along with the the best patient experience to the community”.
To learn more about how The DavidHenry Agency’s custom publishing programs might help your organization achieve its objectives, click here
The DavidHenry Agency is proud to announce the launch of our new company website – www.davidhenryagency.com, which provides a brief introduction to our company, leadership team profiles, our approach, client list, and samples of work. As a leading integrated marketing communications agency, our focus is on demand generation for our clients – the site features a description and graphical representation of what that means and how we help our clients sell their products and services through effective strategic communications. In addition, the site leverages modern marketing tools and integration with social media sites that offer the agency’s network of clients, employees, friends and peers to connect and share with each other. We are excited to hear your feedback and invite you to send us your comments to our inbox at info@davidhenryagency.com.
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Westfield, NJ – May 15, 2009 -In the October issue of Commerce, the magazine took 10 of New Jersey’s top advertising agency executives and sat down with them to discuss the anatomy of a successful ad campaign. When David Fink, President and Chief Communications Officer at The David Henry Agency was posed the question, “How can a company establish a brand in niche markets? What are the elements of a successful branding campaign?” he responded:
“As a brand, you need to act like a politician and get your vote out, tell people who you are, what you stand for and what you can do for them. Establish credibility and tell them why you are unique—especially when there are well-known companies providing your product or service in your prospective markets. Establish a platform for your marketing efforts that specifically addresses the needs and wishes of the niche community and how you will fulfill those needs. Retain some key industry people to be your “cheerleaders” (those who already cast a large shadow: consultants, leading manufacturers, media, others). Announce your ‘ticket’ by executing a comprehensive marketing/PR/media plan that not only makes a splash but also sets the stage for a long-term sustained campaign. Having the right offer with the right story and the right people supporting you is a terrific foundation for capturing the lion’s share of a vertical market.”
Commerce magazine is an offshoot of the Commerce and Industry Association of New Jersey (CIANJ), which was established in 1927 and has approximately 950 members. These members range from Fortune 500 companies like Hertz Corporation, Ingersoll-Rand, Continental Airlines, Stryker, PSE&G, Sharp, and Sony to emerging companies and sole proprietorships representing all areas of business and industry.
The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.
For more information contact the DHA Public Relations department at info@davidhenryagency.com.
