Hackensack, NJ – The DavidHenry Agency has developed a partnership with Hackensack University Medical Center to design, produce and distribute Hackensack’s new community focused health and lifestyle magazine called H. The inaugural issue, the Summer issue, was launched in late June to approximately 100,000 affluent households across Bergen and Passaic Counties in NJ. The magazine combines informative health and lifestyle editorial content in an engaging, easy-to-read format. The Summer issue covered a wide range of topics, from the facilities at the Joseph M. Sanzari Children’s Hospital to Skin Cancer awareness, Movement Disorders and Healthy Eating.
The magazine also has a unique tracking mechanism which serve as a key measurement tool for the hospital. Thus far, there has been a very positive reaction from Hackensack’s medical staff, other hospital employees and members of the community, and local advertisers are beginning to leverage the magazine to communicate with these audiences. Elizabeth Stoler, a mother of two in Montvale commented “I was really pleased to get this magazine in the mail recently. It has already helped my husband and I learn about topics that are important to us and our children. I also find it helpful to learn more out about local businesses in the community that we were not previously aware of.” Greg Feder, Executive Vice President of The DavidHenry Agency said “Partnering with the team at Hackensack has been great right from the start. They are extremely committed to providing the most advanced care and facilities along with the the best patient experience to the community”.
To learn more about how The DavidHenry Agency’s custom publishing programs might help your organization achieve its objectives, click here
The DavidHenry Agency is proud to announce the launch of our new company website – www.davidhenryagency.com, which provides a brief introduction to our company, leadership team profiles, our approach, client list, and samples of work. As a leading integrated marketing communications agency, our focus is on demand generation for our clients – the site features a description and graphical representation of what that means and how we help our clients sell their products and services through effective strategic communications. In addition, the site leverages modern marketing tools and integration with social media sites that offer the agency’s network of clients, employees, friends and peers to connect and share with each other. We are excited to hear your feedback and invite you to send us your comments to our inbox at info@davidhenryagency.com.
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Westfield, NJ – May 15, 2009 -Last year Newton Memorial Hospital decided to become an affiliated hospital member of Physicians Practice magazine. The vehicle, which reaches over 500 physicians and other key community leaders within the Newton Memorial’s professional network, allows the hospital to let these doctors know just what it’s doing to stay on the cutting edge of medicine and to share practice building techniques leveraging the hospital’s resources.
Newton Memorial tasked the DavidHenry Agency with designing the look and writing the content for this important marketing tool. The insert, called Vista Points, features articles on topics that range from the latest technology and service improvements to a doctor’s corner where the top physicians get the spotlight and discuss what makes their practices so successful – a nice way to highlight Newton’s key doctors.
The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.
For more information contact the DHA Public Relations department at info@davidhenryagency.com.
