Westfield, NJ – May 15, 2007 – The DavidHenry Agency, a full-service creative communications agency located in Westfield, received four awards from The New Jersey Advertising Club for outstanding work the agency has developed for clients over the past year. The annual “Jersey Awards” competition, now in its 39th year, is one of the state’s foremost creative awards programs. It recognizes the work of state-based advertising agencies and in-house departments.
Jerseys taken home by The DavidHenry Agency at the ceremony last month included awards for a brochure designed for Q-Electric, the leading manufacturer of electric scooters in the U.S. market; book covers created for New Beagle Publishing, the first exclusive publisher of a new genre of poetry called ‘poenza’; and a banner produced for the Palisades Jewish Community Center for the organization’s Capital and Endowment Campaign. All of these designs are part of larger, integrated marketing campaigns for the agency’s clients.
The DavidHenry Agency was also recognized earlier this year with a Marcom Award from the Association of Marketing and Communications Professionals for a quarterly newsletter it designs and produces for Tilcon New York Inc. Tilcon mines and operates a 520-acre quarry located in Mt. Hope, NJ. Also this year, a brochure the agency created for the Jersey City Economic Development Corporation won a prestigious public sector award.
David Fink, President and Chief Communications Officer at The DavidHenry Agency said that he was “proud of the multiple honors and pleased that the industry recognizes the focus our agency has on creating memorable work that helps our clients achieve their marketing and business objectives.”
The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.
For more information contact the DHA Public Relations department at info@davidhenryagency.com.
Westfield, NJ – May 15, 2007 – The DavidHenry Agency, a full-service creative communications agency, was selected by the Newton Memorial Hospital last week to help create its upcoming re-branding and positioning campaign. The Westfield-based agency was chosen over several other agencies that competed in an extensive review process aimed at matching Newton Memorial Hospital with an agency partner that understood the hospital’s direction and could support its goals.
The medical facility has already begun its multi-year expansion with significant changes and developments such as the opening of The Charles L. Tice Heart Center for Diagnostic Services. The 7,000+ square-foot addition to the hospital features a cardiac catheterization lab, today’s highest standard in detecting and diagnosing vascular/coronary artery disease.
The current growth at the hospital and at its outreach facilities in Sparta and Milford, Pennsylvania has transitioned it from a small local medical center to the dominant regional medical service provider in Sussex County. NMH has joined forces with The DavidHenry Agency and its branding partner, Brand Champs, to increase awareness of its strengths and many benefits to the community and healthcare professionals.
Jim Furgeson, Director of Marketing and Business Development at NMH said, “We chose The DavidHenry Agency for their branding expertise and fresh creative perspective. We look forward to working with the team at DHA to take our hospital’s marketing efforts to new heights.”
David Fink, President and Chief Communications Officer at The DavidHenry Agency said, “We look forward to communicating a vision and very exciting future for Newton Memorial Hospital.” Fink added that he was “pleased that hospital decision-makers recognized the agency’s deep understanding of and commitment to its goals.”
Newton Memorial Hospital is a short term, acute care 148-bed hospital located in Northwestern New Jersey. The hospital houses a consulting staff of physician specialists including endocrinologists, gastroenterologist, nephrologists, oncologists, orthopedists, pediatric neurologists and reconstructive maxillofacial surgeons. Its physicians represent more than forty specialties and subspecialties. The facility provides inpatient and outpatient health care services to residents of Sussex, northern Warren and Pike Counties, insuring them convenient access to needed health services. Newton Memorial Hospital continually strives to provide high-quality; patient focused health care services at a low cost, all within the walls of their every growing state-of-the-art medical center.
The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.
For more information contact the DHA Public Relations department at info@davidhenryagency.com.
Westfield, NJ – May 15, 2007 – As a technologist, you are trained to think about “process” – your mind understands systems and how they are built so that they address the needs of customers, provide scalability, and can adapt to customers’ changing needs. Your process-orientation enables you to systematically plan, develop, implement and track the success of your systems and solutions, and how they relate to the customer’s internal and external operations. You are essentially establishing a solid platform from which additional modules or services can be added or manipulated without affecting the integrity of your initial design.
Now that you have mastered this process and approach to systems development, you can apply the same techniques to get your product or service to market. How?
When you approach the marketing communications planning process, it is very similar to the way a technology solutions provider develops an application or system.
Consider This Six-Phase Planning Process:
Step 1 – Understand The Vision: If you are a technology solutions provider, chances are that your project team conducts an initial kick-off session with your customer when beginning a new project. This forum is used to clearly define the vision of the project, understand the goals and milestones, and evaluate the resources that will drive the project to completion. Similarly, as a marketer, you must understand and define your vision, business and marketing objectives, and how the resources and operations of an organization may enhance or impede its marketing initiatives.
Additionally, at this stage of development it is important to identify the unique selling proposition (USP) of your products and/or services, analyze the competition, and begin to conduct a thorough market opportunity assessment. The planning team has then effectively obtained the necessary data to make informed recommendations for the marketing program. Use this fact-finding mission to further develop target audience profiles, review market trends, and outline the ways in which the program can best leverage the communication and distribution channels available to your organization. Typically you can create a “Project Brief” that summarizes the findings to ensure that all parties involved are “on the same page.” Is this sounding familiar? It should.
Step 2 – Complete The Discovery Phase: In this phase of systems development, technology professionals often evaluate the specific resources, environmental conditions and other variables that can impact decisions related to the project. From a marketing standpoint, this includes a detailed review of the resources required to execute the plan and systems in place to track results and analyze the return on investment. This guides the planning team in determining the best use of budgeted funds, personnel, partner relationships, communications tools and other key resources to achieve goals and objectives detailed during Step 1.
A detailed analysis and review of the resources required for future planning and their associated costs are integrated into your program recommendations and a “Menu of Opportunity” is built. Outline the costs to develop materials that support the communications platform, organize the marketing and media plan and budget, and clearly outline how each initiative will impact the business and marketing objectives.
Step 3 – Design Your Playbook: For most technology solutions providers, this is the phase in which they deliver a “Requirements Planning” document – essentially a project game plan. Similarly, you can put on your marketing hat and create a playbook that includes the program overview, goals and objectives, program milestones, resources required, pricing and promotions, media plan, team utilization, and other implementation requirements. The marketing program, or playbook, also should include a timeline and complete budget.
Step 4 – Make Critical Decisions: At this stage, key decision makers discuss and review the recommendation and work together to finalize the plan that will be executed, its timeframe and budget. This finalized plan should be organized in a binder which then serves as a blueprint for the program.
Step 5 – Manage Your Development: During this phase, programmers create the tools needed to implement a system. For your marketing, this is the stage where you need to design and produce all of the relevant communications material that will drive your marketing program. This may include collateral material, web site development, advertising, public relations, sales materials, video production, events or tradeshow graphics, promotions, direct marketing, and ancillary interactive marketing solutions. Make sure you have ample time for internal reviews and revisions throughout this process.
Step 6 – Ensure Effective Deployment: This is the beginning of the execution phase which includes the selection of team members at each level to support the implementation, management and reporting for the plan. This ensures that each team member is working from the plan and using common tracking and reporting tools.
Remember, your products and services and can not be a “Field of Dreams” approach – “Build It and They Will Come.” To get your company’s offerings to market, leverage your process-orientation and the planning process described above to develop a strategic marketing plan that is in line with your business goals.
