Hackensack, NJ – The DavidHenry Agency has developed a partnership with Hackensack University Medical Center to design, produce and distribute Hackensack’s new community focused health and lifestyle magazine called H. The inaugural issue, the Summer issue, was launched in late June to approximately 100,000 affluent households across Bergen and Passaic Counties in NJ. The magazine combines informative health and lifestyle editorial content in an engaging, easy-to-read format. The Summer issue covered a wide range of topics, from the facilities at the Joseph M. Sanzari Children’s Hospital to Skin Cancer awareness, Movement Disorders and Healthy Eating.
The magazine also has a unique tracking mechanism which serve as a key measurement tool for the hospital. Thus far, there has been a very positive reaction from Hackensack’s medical staff, other hospital employees and members of the community, and local advertisers are beginning to leverage the magazine to communicate with these audiences. Elizabeth Stoler, a mother of two in Montvale commented “I was really pleased to get this magazine in the mail recently. It has already helped my husband and I learn about topics that are important to us and our children. I also find it helpful to learn more out about local businesses in the community that we were not previously aware of.” Greg Feder, Executive Vice President of The DavidHenry Agency said “Partnering with the team at Hackensack has been great right from the start. They are extremely committed to providing the most advanced care and facilities along with the the best patient experience to the community”.
To learn more about how The DavidHenry Agency’s custom publishing programs might help your organization achieve its objectives, click here
Newark, NJ – The NFL Alumni (NFLA), newly headquartered in Newark, NJ, hosted a grand opening event at One Washington Park, a 17-story high-rise across from Newark Bears & Eagles Stadium on Wednesday evening, July 28, 2010. The event was well attended by local dignitaries, including Mayor Cory Booker of Newark, as well as NFL commissioner Roger Goodell, Giants owner John Mara, NFLA Executive Director George Martin, as well as Mrs. Sylvia Mackey, wife of football great John Mackey, in whose memory the office’s conference room — “The 88 Room” — was dedicated.
As the fraternal organization for all retired NFL players, the NFLA is focused on advocating for those players’ rights and benefits, including retirement, pension, and healthcare, medical research, and employment opportunities post active play. As the NFLA’s marketing and communications partner, The DavidHenry Agency was recognized for their successful partnership with the organization, and for their contributions to the office space personalization including the design, production, and installation of wall murals, sidelights and the custom engraved wall art for George Martin’s office.
Shelley Schoenfeld, Director of New Accounts for The DavidHenry Agency said “We were very proud to be part of this special evening, and prouder still to be partnered with such a professional, exciting, and forward thinking organization, on its path to changing the way retired NFL players take advantage of the next stage of their lives after active play.”
Click here to learn more about how The DavidHenry Agency’s integrated marketing communications services can help drive your business objectives.
NJAdClub
February 17, 2010
As long-standing members of the NJAdClub, it was exciting for The DavidHenry Agency to coordinate the Web Marketing Now! program that was held February 17, 2010 at MediaMix in Allendale, New Jersey.
The evening kicked off with networking and tours of MediaMix, a state of the art production facility, full service sound stage and television studio. Approximately 50 attendees from the tri-state area toured the facility and spoke with colleagues while enjoying dinner provided by MediaMix.
Dinner was followed by presentations from Patrick Grandinetti, Senior Agency Relations Manager, Omnicom team at Google; Matt Prohaska, Former Vice President of Sales, AOL North America Advertising; and Gene Sower, President, Samson Media. Presentations focused on how marketers can maximize their messaging opportunities and track response using the internet as their platform, latest technologies for search engine optimization (SEO), and social media marketing and its relevance in today’s marketplace.
For more information on the event or copies of the presentations, please email info@davidhenryagency.com. You can view a video of the entire presentation here
