Seeking a fresh perspective and new look for their 2012 pocket schedule, the New Jersey Jackals made the final selection to partner with The DavidHenry Agency  (DHA) for the schedule’s redesign and repositioning, adding to DHA’s growing sports entertainment/media client portfolio.

Previously used primarily as a game schedule, DHA configured the content to not only promote the 2012 season, but sell individual and group tickets, parties, sponsorships, daily specials and promotions, and display advertisements in a format that provides all elements with maximum viewer exposure.  Select components of the schedule will be used as poster backs for schedule distribution, fliers, and additional sales tools providing a cost effective way for the Jackals to further promote the team, games, and event opportunities to various audiences.

Based out of Yogi Berra Stadium on the campus of Montclair State University, in Little Falls, New Jersey, the Jackals are a member of the Canadian-American Association of Professional Baseball.

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, send an email to info@davidhenryagency.com or call 908.389.1200, ext. 108.

WESTFIELD, N.J., March 2, 2012 – American Athlete Magazine, a new interactive sports and fitness publication focusing on the American athlete’s mind, body, and spirit, has launched its premiere issue. Designed exclusively for the tablet, American Athlete Magazine is available in the App Store for Apple iPad, or on iTunes in the App Store’s Newsstand: (http://itunes.apple.com/us/app/american-athlete-magazine/id504586548?mt=8)

The magazine is scheduled to publish six issues per year; the first two issues will be free, with subscription and per issue price to be determined after publication of the second issue. The magazine has already been highly rated and reviewed in online communities by users – including Top App Reviews 101, CNET, Apple’s iOSnoops and others – and it is being downloaded at a rapid rate.

American Athlete Magazine explores elements common across all sports and competitive events: improving strength and endurance, developing positive nutrition and conditioning habits, balancing public and private life, building mental toughness, preparing for “go time,” and learning to live with personal performance results, be they win, lose, or place.

The first edition of the app features a cover story on Orlando Hudson, the second baseman for the San Diego Padres who is not only a two time all star in Major League Baseball, but also created the successful charity C.A.T.C.H. (Curing Autism Through Change and Hope) Foundation. The article shares Orlando’s leadership and commitment on and off the field, and with his family – and contains exclusive video interviews with Hudson in his hometown of Darlington, South Carolina where he and veteran TV host/correspondent Stacey Sweet discussed his life – and how he embraces Mind, Body & Spirit (American Athlete Magazine’s motto).

Other features in American Athlete Magazine’s premiere issue include:

• “Forever Young” – A profile of teenage mountain climber Jordan Romero, who recently became the youngest person to successfully climb each of the World’s Seven Summits, including video from his experience climbing Mt. Everest.

• A one-on-one interview with Rich Franklin from the MMA – one of the fastest growing sports in America.

• “The Knee’s The Thing” – an in-depth look at the meniscus and what it does for your motion; how to prevent injury; how to rehab and a look at celebrity athlete’s Alex Rodriguez, Chipper Jones and Gilbert Arenas’ meniscus injuries.

• “Faster than Humanly Possible” – A look at the technique of overspeed training, featuring video of American Athlete correspondent Mike Carlson taking part in an overspeed training session at Phase IV Scientific Health and Performance Center in Santa Monica, Calif.

• “You Won a Gold… Now What?” – Former Olympians Kerri Strug (1996, gymnastics) and Mark Johnson (1980, ice hockey) discuss their strategies for getting on with the rest of their lives after the incomparable highs of their gold medal performances.

• “Game Gear” – An interactive roundup of some of the best new sports and fitness products from top brands including Adidas, Pentax, and Oakley.

Initial sponsors of the magazine include Parisi Speed School, the chain of performance enhancement training facilities; and Europa Sports Products, a distributor of health and sport supplements, which will be promoting the NOW Energy Bar.

American Athlete Magazine was created by David Fink, founder and president of The DavidHenry Agency/DHA Publications, a marketing and media company specializing in branding, custom publishing, and interactive services. Fink also serves as the magazine’s publisher.

“In launching American Athlete, we wanted to fill a niche that we perceived in the sports and fitness magazine category—getting inside the mind, body, and spirit of athletes and bringing their stories to a readership that craves more than just stats, scores, and workout tips,” said Fink.

The magazine’s mission is to “educate, entertain, and inspire,” with just the right mix of content for any athlete, regardless of which sport(s) they play. “Our target audience is a diverse one—professional and amateur athletes at all phases of their lives; coaches; managers; trainers; and sophisticated consumers of interactive media,” said Fink.  “With the continuing expansion of the tablet and e-reader space, the digital subscription model has caught on firmly.  People are increasingly choosing to click rather than turn a paper page. The sales figures for tablets back this up, with a recent report stating that over 66 million tablets were sold globally in 2011—a huge increase from the 18 million units sold in 2010.”

More information about American Athlete Magazine can be found via its active social media presence on Facebook (www.facebook.com/americanathletemag) and Twitter (@aathletemag). The American Athlete Magazine media kit is available through the American Athlete Community Site at www.americanathletemag.com. For more information, call (800) 310-8250 or e-mail info@americanathletemag.com.

After completing a thorough agency review process, Aria Health, Philadelphia, PA, has selected The DavidHenry Agency (DHA) as its marketing and communications partner.  The first order of business?  Creation and roll out of Aria’s new “Caring Neighbors” advertising campaign and the custom publication ARIA.

The Campaign:

• The “Caring Neighbors” campaign was created to reach healthcare consumers in key served markets with Aria’s “Advanced Medicine.  Personal Care.” message.  The creative features each Aria Health hospital within its local community and amidst other recognized icons, illustrating the story of the close community partnerships Aria has built during its past 100+ years in Northeast Philadelphia and, more recently, in Lower Bucks County, PA.

The DavidHenry Agency created illustrative representations of each neighborhood in which Aria Health’s hospitals are located, layering local icons such as eateries, parks, public transportation, educational centers, and homes together to create the visual partnership between Aria Health and its local communities.  The agency used the illustrations in an integrated, targeted campaign for each market, including billboards, train station posters and banners, bumper magnets, print advertisements, mall banners, and animated movie theater ads.

The Custom Publication:

• ARIA debuted in January 2012.  In collaboration with Aria and its clinical experts, The DavidHenry Agency developed the custom content (interviewing Aria-designated subjects to promote expertise in key therapeutic areas), created the layout, and managed the print, production and distribution of the magazine.  ARIA will be distributed quarterly to approximately 75,000 households in the hospital’s market service area.

Aria Health has grown to be the largest healthcare provider in Northeast Philadelphia and Lower Bucks County, recruiting top-notch physicians, acquiring cutting edge technology, and embracing modern technologies that serve to strengthen and support its commitment to patients.   While doing so, Aria remains true to its local communities, offering patient education and outreach activities, wellness programs, and ready-access for its patients. T hese brand promises were the most important to convey in the campaign message and throughout the custom publication.

DHA and Aria will leverage traditional and modern marketing measurements, combined with ongoing market research, to measure the effectiveness of these marketing initiatives, developing, creating, and executing the next phase of the integrated marketing plan for release this Spring.

For more information on ARIA magazine, download the Media Kit.

To learn more about The David Henry Agency’s integrated marketing and communications services, call 908-389-1200, ext. 108.

The DavidHenry Agency is very excited to announce that the first phase of the launch of American Athlete is now completed. The American Athlete community site went live on December 1 and is already generating positive feedback from readers via comments to articles and on social media. DHA issued the following press release on December 13, 2011:

FOR IMMEDIATE RELEASE

Contact: Edie Sachs, (917) 376-6573, edie@americanathletemag.com

AMERICAN ATHLETE MAGAZINE, SCHEDULED FOR JANUARY 2012 LAUNCH ON DIGITAL PLATFORMS, GOES LIVE WITH COMMUNITY SITE

WESTFIELD, N.J., December 13, 2011 – American Athlete Magazine, a new interactive publication focusing on the American athlete’s mind, body, and spirit, has launched its community site, a companion to the forthcoming digital/tablet magazine. The Web site, featuring sample content from the magazine plus interactive features and social media tie-ins, went live on December 1 at www.americanathletemag.com.

American Athlete’s content explores elements common across all sports and competitive events: improving strength and endurance, developing positive nutrition and conditioning habits, balancing public and private life, building mental toughness, preparing for “go time,” and learning to live with personal performance results, be they win, lose, or place. Lead stories from the premiere issue, sampled on the community site, include a list of the top 15 athletes who made the greatest impact on their respective sports; a profile of teenage mountain climber Jordan Romero, who recently summited Mt. Everest; an in-depth look at the meniscus (a part of the knee) and what happens when it tears; and much more. Other features of the site include interactive polls, quotes from athletes’ blogs and tweets, a regular yoga column, and the American Athlete of the Week, plus an interactive storefront offering American Athlete promotional items for purchase.

American Athlete is the brainchild of David Fink, founder and president of The DavidHenry Agency/DHA Publications, a marketing and media company specializing in branding, custom publishing, and interactive services. Fink also serves as the magazine’s publisher.  “In launching American Athlete, we wanted to fill a niche that we perceived in the sports and fitness magazine category—getting inside the mind, body, and spirit of athletes and bringing their stories to a readership that craves more than just stats, scores, and workout tips,” said Fink.

As a committed amateur athlete himself who played on Georgetown University’s men’s lacrosse team in the mid-’90s, Fink sought to address needs that he did not feel were being captured by current sports and fitness publications. The major sports magazines report on and cover college and professional sports; in the health and fitness category, many print-based publications seem to be recycling many of the same themes and topics. Vertically-focused magazines give a deep but narrow selection of content within one sport or area. No publication in this category, until now, has provided the right depth, range, and quality of content for any athlete regardless of which sport(s) they play.

“Our target audience is a diverse one—professional and amateur athletes at all phases of their lives; coaches; managers; trainers; and sophisticated consumers of interactive media,” said Fink.

More information about American Athlete can be found via its active social media presence on Facebook (www.facebook.com/americanathletemag) and Twitter (@TheAthleteTweet). The American Athlete media kit is available through the magazine’s community site at www.americanathletemag.com. For more information, call (800) 310-8250 or e-mail info@americanathletemag.com.

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The DavidHenry Agency/DHA Publications is in the process of launching a new, digital sports and fitness publication called American Athlete Magazine.  The interactive content focuses on the American Athlete’s inner life:  Mind, Body and Spirit. American Athlete differs from other sports publications by going beyond routine event coverage, analysis and stats to present unique information, routines and tools – including guides for mental, physical, and spiritual preparedness for competing at the most intense levels.

American Athlete Magazine is a multi-platform interactive magazine that will include a tablet application, an interactive community website and a mobile website that integrates social media.  In preparation for the release of the digital tablet reader (i.e. Ipad) edition and website, The DavidHenry Agency has initiated a pre-launch communications program to introduce American Athlete to its various audiences.

“The response to our editorial staff and management from professional and amateur athletes, doctors, coaches, trainers, nutritionists and other subject matter experts has been nothing short of phenomenal. Market research and feedback indicates that most sports and fitness magazines seem to have a ‘recycled’ approach to their content and features, or only focus on certain aspects of a sport or fitness and health”, said David Fink, President and Chief Communications Officer of DHA, and Founder of American Athlete Magazine.  “Our goal is to give our readers a deeper, richer experience complete with content that educates, entertains and inspires athletes in any sport.  I am excited to report that we have an unbelievable team that is putting the final touches on our community site and premiere issue right now.”  American Athlete Magazine is launching its interactive community site in December of this year, and the tablet application will be available in early 2012.

For more information on American Athlete Magazine, visit www.americanathletemag.com and download the Media Kit.

For advertising opportunities, program information and other business queries, call 800-310-8250 or email info@americanathletemag.com

Follow American Athlete on Facebook at  http://www.facebook.com/americanathletemag