Overview

This campaign is geared towards driving specific awareness and education of Muralo Ultra Semi-Gloss through the use of direct mail, point-of-purchase displays and flye­­rs. In addition to demonstrating why the Ultra Semi-Gloss product is superior to competing acrylic and waterborne paints, we motivate our target audience to try the product by entering them in a Sony HDTV sweepstakes. By drawing the analogy of high-definition paints to high-definition televisions, we are able to connect with both contractors and consumers – and ultimately, generate greater demand.