Overview

The DavidHenry Agency was hired to develop the corporate identity package (logo and stationery), web site, and to design and print all of NBP’s books. That relationship expanded to include the management of all marketing and
distribution strategies (DHA is the marketing and distribution center for NBP) for the company and its titles. With that, DHA developed and implemented a plan to position NBP to capitalize on a first-mover advantage by creating a new category for its unique poetry. ‘Poenza’, the name for this new genre, was derived from the two Italian words ‘poesia’ and ‘scienza’ meaning ‘poetry’ and ‘science’. DHA has launched an awareness and sampling campaign for NBP authors and poenza to thought leaders, associations, institutions, and poetry clubs. Most recently, NBP authors were featured at the prestigious Southern Festival of Books.