Overview

The DavidHenry Agency was hired to develop the corporate identity package (logo and stationery), web site, and to design and print all of NBP's books. We developed and implemented a plan to position NBP to capitalize on a first-mover advantage by creating a new category for its unique poetry. 'Poenza', the name for this new genre, was derived from the two Italian words 'poesia' and 'scienza' meaning 'poetry' and 'science'. To get to market, we launched an awareness and sampling campaign for NBP authors and poenza to thought leaders, associations, institutions, and poetry clubs.