info@davidhenryagency.com or call 908.389.1200
20 Apr 2011
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DHA Launches EnergizeStudents.org

April 20, 2011 | 0 Comments | , , , ,

The DavidHenry Agency announces the unveiling of www.EnergizeStudents.org, the fully re-branded and redesigned face of the former Transitions To Complete Education website from New Hope Charitable Foundation.  The foundation is a member of the national group Association of Small Foundations and the North County Philanthropy Council. The mission of EnergizeStudents is to facilitate solutions to better educate today’s youth, fostering the natural talents of each student, and giving them the tools to pursue their dreams.  This website is designed to be used as a platform to initiate and drive conversations that will Energize Students by reporting news and facts that inform the public about the “true” state of our education system, providing personal accounts of students, parents and educators that are struggling to succeed despite the system, assisting educators to implement functional, proven learning techniques into their classrooms, and facilitating constructive discussions via a discussion forum and blog to create positive solutions.

DHA built the site on the DotNetNuke development platform, giving it an easy to use collaborative content management system that allows fast, client-side updates to site content, blog entries, and syndicated news articles. Led by DHA, the rebranding effort included renaming the brand, development of a new logo, and the complete redesign and rebuild of the previous site including secure e-commerce functions for charitable donations.

Visit www.EnergizeStudents.org and join the discussion to improve education in America today and the future of our youth.

22 Feb 2011
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The DavidHenry Agency Partners with New Jersey Lawyers Service (NJLS)

February 22, 2011 | 0 Comments | , , , , , , ,

The DavidHenry Agency (DHA) is excited to announce the launch of NJLS’s redesigned website and creation of a Preferred Partner Rewards Program, created as a benefit to NJLS’s loyal customers.

In March 2010, NJLS, the premier legal courier service in New Jersey, and DHA initiated discussions related to NJLS brand positioning, target marketing, and business development strategies.  Together, they decided to conduct a thorough market assessment in the form of a market research project to assess their market share in their target market.  DHA’s research findings showed that NJLS’s greatest opportunity was to target their current customer base, and create opportunities to strengthen their relationships with those loyal customers.

And so triggered the creation of the NJLS Preferred Partner Rewards program, structured so that shippers acquire points based on their monthly transactions with NJLS.  Each NJLS customer who has their own account will be assigned a unique account number through which points will be tracked and assigned through the program.  As points accumulate, they can be redeemed for awards through the awards website, where customers are able to choose from more than 3,000 brand name rewards across twenty categories of merchandise including travel, event tickets, books, music, movies … there are over three million unique experiences available, and rewards start in value from just $10, so it’s a quick turnaround to qualify.

NJLS’s Preferred Partner Rewards Program says clearly that NJLS appreciates their clients’ business – and that their customers’ business is their reward.  For more information visit www.njls.com.

05 Jan 2011
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She’s Got Legs! The DavidHenry Agency Rebrands The Vein Center

January 5, 2011 | 0 Comments | , , , , ,

The Cardiovascular Care Group is a growing, successful specialty practice with four locations throughout northern and central New Jersey.  Its well-respected physicians have been working with The DavidHenry Agency (DHA) on general practice branding and specific service line marketing utilizing business-to-business and business-to-consumer messaging.  DHA’s efforts include the strategy, design and execution of all marketing programs and the materials that support them (web, direct marketing, brochures, print advertising, and more).

Most recently, The Vein Center, a practice within The Cardiovascular Care Group and staffed exclusively by vascular surgeons who can employ any of the modalities available to treat vein problems including injections, laser or surgery, expanded their team and wanted to create a separate brand for the practice.  The practice’s goal was to  promote its unique features including 30 minute treatments, all performed within the beautiful, spa-like office setting, and patients resuming normal activities that same day.

As part of branding ”the practice within a practice”, DHA  enhanced The Vein Center logo, giving it an upscale, non-clinical feel, launched a new website, created a series of advertisements placed in outdoor and transit and redesigned The Vein Center’s practice brochure.

Click here to view more of DHA’s healthcare case studies

19 Oct 2010
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The DavidHenry Agency Launches NFL Alumni Website!

October 19, 2010 | 0 Comments | , , , , , ,

NFLA

As the marketing and communications partner for The NFL Alumni, The David Henry Agency recently launched www.NFLAlumni.org. The website represents The NFL Alumni’s two distinct non-profit membership organizations, the NFL Alumni Association and NFL Alumni Charities. The NFL Alumni serves its retired player members and their families through the NFL Alumni Association and supports youth and community charities through NFL Alumni Charities.

Through the redesign and launch of www.NFLAlumni.org, The NFL Alumni is focused on increasing their members’ visitation and utilization of online resources and updating the association’s members in real time regarding strategic partnerships, benefits updates, organizational appointments, and charitable initiatives. The NFL Alumni’s Executive Director and President, George Martin, keeps the website fresh with daily updates to his blog and all retired players are encouraged to visit the website and read and comment on George’s postings.

Click here to learn more about how The DavidHenry Agency’s interactive services can help drive your business objectives.

06 Aug 2010
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The DavidHenry Agency partners with ‘One of America’s 50 Best Hospitals’, Hackensack University Medical Center, to deliver custom publishing services for H Magazine.

August 6, 2010 | 0 Comments | , , , , , , , , , ,

Hackensack, NJ – The DavidHenry Agency has developed a partnership with Hackensack University Medical Center to design, produce and distribute Hackensack’s new community focused health and lifestyle magazine called H. The inaugural issue, the Summer issue, was launched in late June to approximately 100,000 affluent households across Bergen and Passaic Counties in NJ. The magazine combines informative health and lifestyle editorial content in an engaging, easy-to-read format. The Summer issue covered a wide range of topics, from the facilities at the Joseph M. Sanzari Children’s Hospital to Skin Cancer awareness, Movement Disorders and Healthy Eating.

The magazine also has a unique tracking mechanism which serve as a key measurement tool for the hospital. Thus far, there has been a very positive reaction from Hackensack’s medical staff, other hospital employees and members of the community, and local advertisers are beginning to leverage the magazine to communicate with these audiences. Elizabeth Stoler, a mother of two in Montvale commented “I was really pleased to get this magazine in the mail recently. It has already helped my husband and I learn about topics that are important to us and our children. I also find it helpful to learn more out about local businesses in the community that we were not previously aware of.” Greg Feder, Executive Vice President of The DavidHenry Agency said “Partnering with the team at Hackensack has been great right from the start. They are extremely committed to providing the most advanced care and facilities along with the the best patient experience to the community”.

To learn more about how The DavidHenry Agency’s custom publishing programs might help your organization achieve its objectives, click here

06 Aug 2010
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NFL Alumni Association’s Grand Opening ‘Kicks-Off’ a Great New Partnership

August 6, 2010 | 0 Comments | , , , , ,

Newark, NJ – The NFL Alumni (NFLA), newly headquartered in Newark, NJ, hosted a grand opening event at One Washington Park, a 17-story high-rise across from Newark Bears & Eagles Stadium on Wednesday evening, July 28, 2010.  The event was well attended by local dignitaries, including Mayor Cory Booker of Newark, as well as NFL commissioner Roger Goodell, Giants owner John Mara, NFLA Executive Director George Martin, as well as Mrs. Sylvia Mackey, wife of football great John Mackey, in whose memory the office’s conference room — “The 88 Room” — was dedicated.

As the fraternal organization for all retired NFL players, the NFLA is focused on advocating for those players’ rights and benefits, including retirement, pension, and healthcare, medical research, and employment opportunities post active play.  As the NFLA’s marketing and communications partner, The DavidHenry Agency was recognized for their successful partnership with the organization, and for their contributions to the office space personalization including the design, production, and installation of wall murals, sidelights and the custom engraved wall art for George Martin’s office.

Shelley Schoenfeld, Director of New Accounts for The DavidHenry Agency said “We were very proud to be part of this special evening, and prouder still to be partnered with such a professional, exciting, and forward thinking organization, on its path to changing the way retired NFL players take advantage of the next stage of their lives after active play.” 

Click here to learn more about how The DavidHenry Agency’s integrated marketing communications services can help drive your business objectives.

18 May 2010
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The DavidHenry Agency Attends Minority Athletes Networking Etc, Inc. 2010 Annual Benefit Dinner

May 18, 2010 | 0 Comments | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

DHA and MAN

On May 4, 2010, David Fink, President and Chief Communications Officer, and Shelley Schoenfeld, Director, New Accounts, The DavidHenry Agency, attended the Minority Athletes Networking (MAN) Etc, Inc. 2010 Annual Benefit Dinner honoring NY Giants Players Shaun O’Hara & David Diehl, Ms. Bari Mattes, Senior Advisor to Newark Mayor Cory Booker and the outstanding scholarship students of M.A.N Etc., Inc. Commendably, O’Hara was unable to attend the gala as it fell during his eight day USO tour in Kuwait and Iraq where he was meeting and motivating United States soldiers.

Many New York Giants football greats were in attendance including George Martin, MAN-Etc. co-founder and former defensive end and co-captain of the New York Giants Super Bowl-winning team in 1986, Harry Carson, Pro Football Hall of Fame inductee who played his entire professional career for the New York Giants (1976-1988), Bart Oats who played for the New York Giants from 1985-1993 and was a member of the Giants teams that won Super Bowls XXI and XXV, and many others.  Ottis “O.J.” Anderson, former Giant and MVP of Super Bowl XXV (1991) provided an entertaining performance as he emceed a portion of the auction that raised funds for MAN-Etc.

MAN etc, Inc. was founded in April 1989 by former NY Giants Players George Martin, Terrence Jackson, Ron Johnson and Hall of Famer Harry Carson because they saw the need for positive role models working in the lives of young people following the Central Park Jogger incident.  For over 20 years Minority Athletes Networking has been servicing the inner city community in the tri-state area, and is fully committed to “Making A Difference” in children’s lives in the inner cities.

Previous honorees include the late Arthur Ashe and Jerry Fuchs, as well as Phil Simms, Bill Parcells, Jim Fassel, Ray Lucas, Howard Cross, Keith Hamilton, Kerry Collins, Amani Toomer, Marvin Hopkins, Gustav Heningburg, Harry Carson, George Martin, Ron Johnson, Robert Cook, Michael Strahan, and Tiki Barber.

For more information on MAN-ETC, visit www.manetc.org.

03 May 2010
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Award Winning Work from DHA

May 3, 2010 | 0 Comments | , , , , , , , ,

Two of our clients in the healthcare industry received top honors at the 27th Annual Healthcare Advertising Awards! Overlook View Magazine won a Gold Award in the Physician Referral Program category for the December directory and a Bronze for the External Publication category. Newton Memorial Hospital won a merit award in the Physician Referral Program category for Vista Points, which is produced for Physicians Practice magazine, and received by 500 physicians in the Sussex County service area.

14 Apr 2010
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An Evening of Wine and Roses

April 14, 2010 | 0 Comments | , , , , , , , , , , ,

Over 900 people attended last week’s “An Evening of Wine and Roses” event hosted by Newton Memorial Hospital and held at the contemporary Morris Crossroads Corporate Campus. Despite the recession, the event boasted a record-breaking year for attendance including celebrity chefs Rachel Ray and restaurateur David Burke. The guest were treated to a star studded evening of gourmet cuisine and fine wine and spirits from community purveyors. The event raised over $100,000 for the 2010 Annual Giving Program to purchase new imaging equipment for the hospital keeping the hospitals technology on the cutting-edge. Raffle prizes for the night included a brand new Mercedes E350C valued at $50,000 as well as a trip to San Fransisco. Newton Memorial Hospital and the DavidHenry Agency continue to work together on communicating with the community and driving overall brand awareness.

For a full write up on the event you can see the article posted in the New Jersey Herald here.

02 Feb 2010
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The Newton Memorial Hospital Now Featured in Physicians Practice

February 2, 2010 | 0 Comments | , , , , , , ,

Vista Points

Westfield, NJ – May 15, 2009 –Last year Newton Memorial Hospital decided to become an affiliated hospital member of Physicians Practice magazine. The vehicle, which reaches over 500 physicians and other key community leaders within the Newton Memorial’s professional network, allows the hospital to let these doctors know just what it’s doing to stay on the cutting edge of medicine and to share practice building techniques leveraging the hospital’s resources.

Newton Memorial tasked the DavidHenry Agency with designing the look and writing the content for this important marketing tool. The insert, called Vista Points, features articles on topics that range from the latest technology and service improvements to a doctor’s corner where the top physicians get the spotlight and discuss what makes their practices so successful – a nice way to highlight Newton’s key doctors.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.