Westfield, N.J. – DavidHenry Marketing and Media is pleased to announce the acceptance of two Gold Aster Awards for 2014. The Aster Awards is one of the largest national healthcare advertising and marketing competitions, and is hosted by Marketing Healthcare Today magazine and Creative Images, Inc. The awards were given for creative work for clients Aria Health and Overlook Medical Center in the Service Line – Orthopedic Services Campaign and Physician Directory categories.
The winning entry for Aria Health was the “Remember When (Orthopaedic)” service line initiative. This integrated communications campaign was for Aria Health’s 3B Orthopaedic Institute that opened in January 2013. After a successful launch effort in early 2014, the “Remember When” campaign featured middle-aged male and female orthopaedic patients remembering how good it feels to have an active lifestyle (swimming, baseball, tennis, dancing, bike riding) in print, outdoor, radio, interactive and direct mail mediums.
The winning entry for Overlook Medical Center was for “Overlook View Physician Directory 2013.” DavidHenry has been publishing “the View” for Overlook Medical Center for over seven years. “Overlook View” reaches nearly 100,000 households and is the hospital’s number one marketing vehicle. The annual directory lists all of the medical staff and is used as a reference in the community.
Aster Gold Awards are only issued to creative works that score between a 95 and a 99 (top 5% of the nation). “The creativity of this year’s healthcare marketing professionals continues to be at an all time high. The 2014 Aster Awards program contained some of the best advertising arguably in the world,” said Melinda Lucas, Aster Awards Program Coordinator.