info@davidhenryagency.com or call 908.389.1200
16 Apr 2010
0

Young Business Leaders Committee of the Sussex County Chamber of Commerce Panel Discussion a Big Success

April 16, 2010 | 0 Comments | , , , , , , ,

The DavidHenry Agency

Earlier this week David Fink, President of The DavidHenry Agency joinedFrank Ableson, Owner, MSI Services, Inc.; Jim Furgeson, Vice President of Marketing Business Development, North Jersey Healthcare Corporation and Rich Zeoli, President of RZC Impact to speak on a panel hosted by the Young Business Leaders Committee of the Sussex County Chamber of Commerce regarding communications and media in today’s marketplace. It was the first in a series of seven events, both social and programmed offered by the Chamber and the event was a huge success with great insights on current industry trends coming from all panelists.

For a full writeup on the event visit the New Jersey Herald here.

05 Apr 2010
0

DHA President Participates in Panel Discussion at SCC Performing Arts Center

April 5, 2010 | 0 Comments | , , , , , , ,

The DavidHenry Agency

David Fink, President of The DavidHenry Agency, will be speaking at the Sussex County Community College Performing Arts Center Atrium on April 13 – the program is focused on what it is to be a young business leader in marketing and public relations today. The Young Business Leaders Committee presents a panel discussion addressing current trends in effective communication techniques. Traditional media will be discussed as will newer methods focused on social media /networking. Other panelists include Frank Ableson, Owner, MSI Services, Inc., Jim Furgeson, Vice President of Marketing/Business Development North Jersey Healthcare Corporation and Rich Zeoli, President of RZC Impact.The panel will be moderated by Steve Skorski, Director of Marketing and Business Development for HQW Architects.

The event will start at 6:00pm on Tuesday, April 13th at the Sussex County Community College Performing Arts Center Atrium in Newton, New Jersey. For additional information visit the Sussex County Chamber of Commerce website.

04 Mar 2010
0

Branding the Brand Maker

March 4, 2010 | 0 Comments | , , , , , , , , , ,

At The DavidHenry Agency we practice what we preach! It’s time to get the vote out. With that, we have launched a platform poster campaign at local New Jersey Transit train stations here in Central New Jersey that includes Westfield, Summit, Maplewood, Millburn, Madison, Morristown, and Short Hills. Our Agency continues to educate our region’s marketing executives that you don’t need to work with an expensive New York agency to help generate demand for your products and services. Those corporate marketing executives who commute into Manhattan are the ones we want to hear our message.

Snap a picture of one of our ads with your cell phone and send it in for a FREE DHA T-SHIRT. Submit to info@davidhenryagency.com or text your photo to 908.531.0100.

23 Feb 2010
0

Smart Talk Series — Web Marketing Now!

February 23, 2010 | 0 Comments | , , , , ,

The DavidHenry Agency

NJAdClub

February 17, 2010

As long-standing members of the NJAdClub, it was exciting for The DavidHenry Agency to coordinate the Web Marketing Now! program that was held February 17, 2010 at MediaMix in Allendale, New Jersey.

The evening kicked off with networking and tours of MediaMix, a state of the art production facility, full service sound stage and television studio.  Approximately 50 attendees from the tri-state area toured the facility and spoke with colleagues while enjoying dinner provided by MediaMix.

Dinner was followed by presentations from Patrick Grandinetti, Senior Agency Relations Manager, Omnicom team at Google; Matt Prohaska, Former Vice President of Sales, AOL North America Advertising; and Gene Sower, President, Samson Media.  Presentations focused on how marketers can maximize their messaging opportunities and track response using the internet as their platform, latest technologies for search engine optimization (SEO), and social media marketing and its relevance in today’s marketplace.

For more information on the event or copies of the presentations, please email info@davidhenryagency.com. You can view a video of the entire presentation here

05 Feb 2010
0

The DavidHenry Agency Launches New Website

February 5, 2010 | 0 Comments | , , , , , , , , , ,

The DavidHenry Agency

The DavidHenry Agency is proud to announce the launch of our new company website – www.davidhenryagency.com, which provides a brief introduction to our company, leadership team profiles, our approach, client list, and samples of work.  As a leading integrated marketing communications agency, our focus is on demand generation for our clients – the site features a description and graphical representation of what that means and how we help our clients sell their products and services through effective strategic communications.  In addition, the site leverages modern marketing tools and integration with social media sites that offer the agency’s network of clients, employees, friends and peers to connect and share with each other.  We are excited to hear your feedback and invite you to send us your comments to our inbox at info@davidhenryagency.com.
Thank you!

02 Feb 2010
0

David Fink, President and Chief Communications Officer of the DavidHenry Agency, Speaks to Commerce Magazine

February 2, 2010 | 0 Comments | , , , , , , , , , , , , , , ,

Commerce Magazine

Westfield, NJ – May 15, 2009 –In the October issue of Commerce, the magazine took 10 of New Jersey’s top advertising agency executives and sat down with them to discuss the anatomy of a successful ad campaign. When David Fink, President and Chief Communications Officer at The David Henry Agency was posed the question, “How can a company establish a brand in niche markets? What are the elements of a successful branding campaign?” he responded:

“As a brand, you need to act like a politician and get your vote out, tell people who you are, what you stand for and what you can do for them. Establish credibility and tell them why you are unique—especially when there are well-known companies providing your product or service in your prospective markets. Establish a platform for your marketing efforts that specifically addresses the needs and wishes of the niche community and how you will fulfill those needs. Retain some key industry people to be your “cheerleaders” (those who already cast a large shadow: consultants, leading manufacturers, media, others). Announce your ‘ticket’ by executing a comprehensive marketing/PR/media plan that not only makes a splash but also sets the stage for a long-term sustained campaign. Having the right offer with the right story and the right people supporting you is a terrific foundation for capturing the lion’s share of a vertical market.”

Commerce magazine is an offshoot of the Commerce and Industry Association of New Jersey (CIANJ), which was established in 1927 and has approximately 950 members. These members range from Fortune 500 companies like Hertz Corporation, Ingersoll-Rand, Continental Airlines, Stryker, PSE&G, Sharp, and Sony to emerging companies and sole proprietorships representing all areas of business and industry.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

02 Feb 2010
0

The Newton Memorial Hospital Now Featured in Physicians Practice

February 2, 2010 | 0 Comments | , , , , , , ,

Vista Points

Westfield, NJ – May 15, 2009 –Last year Newton Memorial Hospital decided to become an affiliated hospital member of Physicians Practice magazine. The vehicle, which reaches over 500 physicians and other key community leaders within the Newton Memorial’s professional network, allows the hospital to let these doctors know just what it’s doing to stay on the cutting edge of medicine and to share practice building techniques leveraging the hospital’s resources.

Newton Memorial tasked the DavidHenry Agency with designing the look and writing the content for this important marketing tool. The insert, called Vista Points, features articles on topics that range from the latest technology and service improvements to a doctor’s corner where the top physicians get the spotlight and discuss what makes their practices so successful – a nice way to highlight Newton’s key doctors.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

02 Feb 2010
0

Muralo Chooses The DavidHenry Agency to Launch a New Paint

February 2, 2010 | 0 Comments | , , , , , , , , , ,

Muralo

Westfield, NJ – May 15, 2009 –Muralo Paints has been making paint since 1894. To re-launch their Ultra Waterborne Semi-Gloss, they relied on the DavidHenry Agency to promote its unique selling point: it’s a revolutionary product that goes on smoother and dries with a finish unlike any other paint on the market.

To emphasize the product’s major benefit, The DavidHenry Agency created a marketing campaign around a “High Definition” concept. Brochures, flyers, ads, stickers, and in-store displays were developed, designed and produced in support of the HD theme. To complete the package a Sony® brand HDtv is being offered as a sweepstakes prize, along with prizes of cash and Muralo paint.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

02 Feb 2010
0

Interstate Waste Services Working Smarter with New Look From DHA

February 2, 2010 | 0 Comments | , , , , , , ,

Interstate Waste Services

Westfield, NJ – May 15, 2009 –Working through Rader PR, The DavidHenry Agency just recently finished revamping the Interstate Waste Services’ sales and marketing materials to usher in a new era for IWS. The DavidHenry Agency set out to create a cohesive and eye-catching campaign that highlights IWS’s versatility as well as their green initiative.

With tag lines like, “A green tomorrow starts today” and “Serving you, protecting our environment,” Rader PR and The DavidHenry Agency emphasize IWS’s core values and show the company to be the waste services company that meets today’s environmental needs. The marketing materials created display IWS’s available services with an uncluttered aesthetic for easy viewing, matching the company’s “clean” outlook.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
0

The City of Paterson Hires The DavidHenry Agency

February 1, 2010 | 0 Comments | , , , , , , , , ,

City of Paterson

Westfield, NJ – May 15, 2009 – The City of Paterson recently approached The DavidHenry Agency to design its 2009 calendar. To maximize usage, which would help publicize city events and service schedules, The DavidHenry Agency laid out the calendar as a weekly planner, with events for each week presented on the facing page; eye-catching photos make it a piece that every city resident will want to keep on view. This project is one of many in a new relationship between The DavidHenry Agency and the City of Paterson.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.