When Aria Health welcomed the world-class 3B Orthopaedic Institute in January 2013, DavidHenry launched the announcement campaign for the nationally recognized group leveraging local and regional media – including print, outdoor, radio, interactive and direct mail. As the outreach for the “3Bs” continues, they are promoted in conjunction with the orthopaedic service line at Aria Health, and highlighted in Aria’s “Remember When” campaign including TV, online and sponsorship of the 113th U.S. Open 2013 golf sponsorship.