An engineering consulting firm focusing exclusively on aseptic processing and secondary packaging equipment for the pharmaceutical and biotech industry turned to DavidHenry for its brand identity, as well as for the website and other marketing and strategic communications materials needed for its new business launch. Core Reliance is a small business that is competing with large architecture and engineering firms. DavidHenry’s job was to help position Core Reliance consultants as “hands on” engineers, project managers and subject matter experts in this highly specialized area. DavidHenry developed all the essential materials that Core Reliance needed for a successful business launch, including logo, tag line, stationery and press materials; all were designed to clearly define the new company’s niche and set it apart from other consultants in this space. DavidHenry also designed, developed and launched the firm’s website, which instantly becomes an interactive resource for prospective clients as it educates and informs visitors about Core Reliance’s unique and effective approach to consulting in this area. With informative articles and blog posts and compelling imagery and graphics, the Core Reliance site positions the firm as a large, experienced and well-established player in the bio-pharma consulting market.