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Daughters of Israel

DavidHenry created an integrated campaign including a new logo and tagline, interactive website and online advertising program, and corporate and service line ads. Daughters of Israel was seeking to rebrand themselves as a skilled nursing facility with sub-acute rehab expertise by establishing an updated marketing communications platform that conveyed both the traditions of their history as well as their messages of today. The campaign successfully renewed brand positioning in the marketplace and increased utilization of the redesigned website by all constituents — healthcare decision makers, donors and volunteers.