DavidHenry worked with the city of Paterson’s Special Improvement District to launch a new campaign to drive shoppers to downtown Paterson. DavidHenry developed the brand identity and rolled it out across multiple platforms including: advertising (outdoor/transit), print collateral, and interactive (website, social media & banner ads).
Paterson Special Improvement District
Shop. Eat. Explore... Downtown Paterson- Client: Downtown Paterson Special Improvement District
- Services: Branding, Environmental, Outdoor, Print, Social Media, Web
- URL: http://www.shoppaterson.org
