Having launched its “The Wait is Over” announcement campaign in February 2013, HackensackUMC at Pascack Valley officially opened its doors to its first patient on June 1, 2013. DavidHenry designed, implemented and continues to measure the completely integrated marketing and communications platform designed to establish them as a state-of-the-art facility serving the local community. HackensackUMC is a newly established healthcare provider in Bergen County, New Jersey, with a fresh new brand. Direct response has been measured in the form of grand opening event attendance, emergency room visits, maternity center tours, and calls to action in direct mail marketing.
HackensackUMC at Pascack ValleyMaternity Center
- Client: HackensackUMC at Pascack Valley
- Services: Print, Outdoor, Radio, Web