info@davidhenryagency.com or call 908.389.1200
08 Jan 2013
0

The Stage Has Been Set For Rahway Redevelopment Agency!

January 8, 2013 | 0 Comments | , , , , , , , , , , ,

The Rahway Redevelopment Agency was looking to highlight and promote its successful development efforts, which spanned the last 15 years.  The goal was to share the town’s unique approach to the redevelopment process, and included capitalizing on the town’s brand and demonstrating its business friendly atmosphere for prospective developers and businesses. To assist the Rahway Redevelopment Agency in this communications effort, The DavidHenry Agency developed and executed a fully integrated marketing program.

The town leaders shared the keys to Rahway’s redevelopment success with their stories. In reviewing the options, DHA decided that a video-based program would be the best way to bring these projects to life, with rich visuals showcasing each project.  In-depth on-camera conversations with project champions, including former Rahway Mayor Jim Kennedy, the driving force for many of the redevelopment efforts; Rahway Redevelopment Agency Chairman Bill Rack; and President Peter Pelissier helped weave the fabric of this success story together.  The result was a 20+ minute feature, enlivened with custom-written music, that captured the passion of a dedicated group of public servants and local business professionals who worked tirelessly over many years to realize transformative change and growth for the City of Rahway.

The newly constructed Hamilton Stage is the proud centerpiece of an arts and entertainment resurgence for Rahway. DHA capitalized on this dynamic draw for the City and used it as a theme across all creative elements.  A custom trade show booth mirroring the feeling of the Hamilton Stage was designed and built — complete with faux wood flooring and popcorn bags featuring a classic theater logo treatment.  The booth displayed mounted iPads running a Rahway Project Development app specially created as an interactive brochure with project overviews, custom photography, video segments and more.  A website and other supporting print collateral materials that worked within this theme were also developed as part of this program.

Cindy Solomon, the director of community development for the City of Rahway, who selected The DavidHenry Agency for this project and worked collaboratively with the DHA team on all aspects of the marketing program, said, “This program brings 15 years of redevelopment projects to life in an exciting and compelling way.  We now have the assets we need to show developers and business owners that Rahway is a vibrant and growing city. This really has helped us to “set the stage” for future growth in the City of Rahway.”

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, send an email to info@davidhenryagency.com or call 908.389.1200, ext. 104.

21 Dec 2012
0

Happy Holidays from The DavidHenry Agency!

December 21, 2012 | 0 Comments | , , , , , , ,

06 Aug 2010
0

The DavidHenry Agency partners with ‘One of America’s 50 Best Hospitals’, Hackensack University Medical Center, to deliver custom publishing services for H Magazine.

August 6, 2010 | 0 Comments | , , , , , , , , , ,

Hackensack, NJ – The DavidHenry Agency has developed a partnership with Hackensack University Medical Center to design, produce and distribute Hackensack’s new community focused health and lifestyle magazine called H. The inaugural issue, the Summer issue, was launched in late June to approximately 100,000 affluent households across Bergen and Passaic Counties in NJ. The magazine combines informative health and lifestyle editorial content in an engaging, easy-to-read format. The Summer issue covered a wide range of topics, from the facilities at the Joseph M. Sanzari Children’s Hospital to Skin Cancer awareness, Movement Disorders and Healthy Eating.

The magazine also has a unique tracking mechanism which serve as a key measurement tool for the hospital. Thus far, there has been a very positive reaction from Hackensack’s medical staff, other hospital employees and members of the community, and local advertisers are beginning to leverage the magazine to communicate with these audiences. Elizabeth Stoler, a mother of two in Montvale commented “I was really pleased to get this magazine in the mail recently. It has already helped my husband and I learn about topics that are important to us and our children. I also find it helpful to learn more out about local businesses in the community that we were not previously aware of.” Greg Feder, Executive Vice President of The DavidHenry Agency said “Partnering with the team at Hackensack has been great right from the start. They are extremely committed to providing the most advanced care and facilities along with the the best patient experience to the community”.

To learn more about how The DavidHenry Agency’s custom publishing programs might help your organization achieve its objectives, click here

06 Aug 2010
0

NFL Alumni Association’s Grand Opening ‘Kicks-Off’ a Great New Partnership

August 6, 2010 | 0 Comments | , , , , ,

Newark, NJ – The NFL Alumni (NFLA), newly headquartered in Newark, NJ, hosted a grand opening event at One Washington Park, a 17-story high-rise across from Newark Bears & Eagles Stadium on Wednesday evening, July 28, 2010.  The event was well attended by local dignitaries, including Mayor Cory Booker of Newark, as well as NFL commissioner Roger Goodell, Giants owner John Mara, NFLA Executive Director George Martin, as well as Mrs. Sylvia Mackey, wife of football great John Mackey, in whose memory the office’s conference room — “The 88 Room” — was dedicated.

As the fraternal organization for all retired NFL players, the NFLA is focused on advocating for those players’ rights and benefits, including retirement, pension, and healthcare, medical research, and employment opportunities post active play.  As the NFLA’s marketing and communications partner, The DavidHenry Agency was recognized for their successful partnership with the organization, and for their contributions to the office space personalization including the design, production, and installation of wall murals, sidelights and the custom engraved wall art for George Martin’s office.

Shelley Schoenfeld, Director of New Accounts for The DavidHenry Agency said “We were very proud to be part of this special evening, and prouder still to be partnered with such a professional, exciting, and forward thinking organization, on its path to changing the way retired NFL players take advantage of the next stage of their lives after active play.” 

Click here to learn more about how The DavidHenry Agency’s integrated marketing communications services can help drive your business objectives.

01 Feb 2010
0

The JCC on the Palisades Continues its Capital Campaign With the Communication Expertise of The DavidHenry Agency

February 1, 2010 | 0 Comments | , , ,

JCC on the Palisades

Westfield, NJ – Monday, April 28, 2008 – With the help of The DavidHenry Agency, the JCC on the Palisades has raised over $20 million to date in support of its ongoing capital campaign. The beautifully sited community center, set on a sprawling green campus, needed to update the infrastructure of the main building, provide different space for its pre-school and gymnasiums, and improve the safety of the facility for its 11,000 member families. DHA was selected from an agency review process to handle the communications needed for the campaign as well as the promotional materials to support it.

“The committee members of the JCC capital campaign are dedicated to their mission and have boundless energy in exploring the possibilities available to reach their goal,” said David Fink, President and Chief Communications Officer at The DavidHenry Agency. “It’s been a pleasure being a part of such a hard-working group, and I’m glad the creative tools we’ve given them have worked so well.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
0

Overlook View Magazine Finds a New Publisher in The DavidHenry Agency

February 1, 2010 | 0 Comments | , , , , ,

Overlook View covers

Westfield, NJ – Monday, April 28, 2008 – On the eve of its tenth anniversary, Overlook View magazine wanted a fresh look and feel to improve its impact on the over 75,000 female decision-makers in central and northern New Jersey it reaches every month. So, after a thorough agency review, the magazine reached out to The DavidHenry Agency. The well-respected publication of Overlook Hospital, a premier member of the Atlantic Health System, awarded DHA a myriad of responsibilities – from layout and design through production and advertising sales, all the way up through that of publisher.

Overlook View is the health and lifestyle magazine that its readers turn to for information on a variety of topics, including diabetes control, weight-loss management, plastic surgery, baby care, cancer and recovery – and everything in between. Already given top ratings for usefulness among its readership, the magazine wanted to make sure that its visual impression would match and highlight its stellar content, which also features well-known celebrities who share their healthcare and lifestyle experiences as well as profiles of regional and national stories and events. DHA pulled through with a brand new cover design, a clear and engaging layout for the interior, and, of course, the sales tools needed to reach their advertising base.

“We are very proud of the new magazine,” said Grant Knaggs, Director of Business Development and Physician Relations at Overlook Hospital. “The new design has been well received and we have gotten tremendous positive feedback from not only our readers but advertisers as well.”

David Fink, President and Chief Communications Officer at The David Henry Agency, said, “Being selected to redesign the magazine was very exciting and gave us a chance to showcase our creative ideas. The icing on the cake is the opportunity to put our business sense to work as well, as publisher and in advertising sales. Our marketing skills are definitely to the forefront in this enterprise. We look forward to a great working partnership.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
0

The Town of Long Branch Chooses The DavidHenry Agency for Calendar Opportunity

February 1, 2010 | 0 Comments | , , , , , , ,

Longbranch Calendar

Westfield, NJ – Monday, April 28, 2008 – Oh, did you think we meant posing? Sorry, the Town of Long Branch needed a redesign of its municipal calendar, and awarded DHA the creative task after a thorough review process. The new calendar highlights town events and functions for the year, as well as spotlights local businesses and scenic views.

“It was well received, everyone commented how nicely it was done. People have been asking for seconds…it is a really nice calendar, it came out really well.” – Gloria Winnick

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
0

The Entech Group Comes to The DavidHenry Agency For a Home Away From Home

February 1, 2010 | 0 Comments | , , , ,

Entech Booth

Westfield, NJ – Monday, April 28, 2008 – Although the Entech Group is a well-regarded New Jersey-based environmental engineering and consulting firm, one thing they couldn’t design on their own was a new trade show booth. So they employed the creative minds at The DavidHenry Agency.

Trade shows are an important venue for companies in the engineering and construction business. New ideas, new contacts, and new sales are generated as prospects walk around the exhibit hall, jotting down notes in their PDAs. “We knew that Entech needed a booth that would showcase their expertise, stand out from the rest, and truly be representative of the services they offer,” said David Fink, President and Chief Communications Officer at The DavidHenry Agency. “The new booth DHA designed works on all counts, and it’s been successful for Entech on the exhibit floor.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
0

Garibaldi Group Signs on The DavidHenry Agency

February 1, 2010 | 0 Comments | , , , , ,

No GorillasWestfield, NJ – Monday, April 28, 2008 – The Garibaldi Group, a privately owned firm with over 85 years of experience in the commercial real estate industry, services the global needs of the corporate and investment arenas. Their clients include such Fortune 500 companies as Viacom, Continental Airlines, and Lipton – and now The DavidHenry Agency is this illustrious company’s agency of record, tasked with revamping branding and advertising and asked to provide ongoing media support.

DHA began the process with designing new ads using the new tagline it developed, “Your business is our tradition.”

“The DavidHenry Agency is an extremely adept organization that encompasses the ultimate in professionalism, commitment to client satisfaction and platform of services. Their advertising team understood our desired audience impact and created an eye-catching and concise marketing campaign.” – Tara Keating

“We’re always pleased with the opportunity to work with a company of such long-standing,” stated David Fink, President and Chief Communications Officer at The DavidHenry Agency. “Giving a new look and feel to an established business, to help draw in new clients while keeping the current ones, is a challenge we look forward to meeting.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.