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Apr 2013
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29
Jun 2012
The DavidHenry Agency Opens Space Farms’ 2012 Season with a ROOOOAAAARRRRR!
As the agency of record for Space Farms Zoo and Museum located in Sussex County, New Jersey, The DavidHenry Agency is implementing their 2012 integrated marketing plan for this season, running March 31, 2012 through October 31, 2012.
Program components include the strategy, development, and roll out of the 2012 Space Farms media plan, a rebranding campaign consisting of updated creative for Space Farms’ outdoor, print, TV and radio promotion; design, development, and management of the newly redesigned SpaceFarms.com, and creation and management of the Space Farms Zoo and Museum YouTube channel.
Understanding the importance of including both traditional and modern tools in their marketing mix, Space Farms is excited about the launch of their summer 2012 campaign. The media incorporates the theme of American Idol, the popular reality TV singing competition, with a spin-off “Animal Idol” as Space Farms’ animals — including Scotty the Scottish Cow, Leslie the Llama and Eugene the Yak — show off their vocal skills under the direction of Bobby Barakat, the Animal Idol Master of Ceremonies. The newly launched www.SpaceFarms.com and the Space Farms Zoo and Museum YouTube channel promote the 2012 media and extend the updated brand platform for Space Farms.
Says Parker Space, third generation owner and operator of Space Farms, “As a tourist destination for families in a radius of about 80 miles from our zoo and museum, we know that it’s crucial for our guests to learn more about us online as they plan their trip. Our new website portrays the fun times families have when they visit, and also give them the opportunity to plan their trip with access to directions, admission pricing, zoo and museum information, and the ability to pre-order group tickets. SpaceFarms.com is directly tied to our Facebook page through Facebook’s social plug in, so all of our posts, contests and information on Facebook is directly fed to our new site – we love it!”
To learn more about The DavidHenry Agency’s interactive and integrated services, click here.
20
Apr 2011
DHA Launches EnergizeStudents.org
The DavidHenry Agency announces the unveiling of www.EnergizeStudents.org, the fully re-branded and redesigned face of the former Transitions To Complete Education website from New Hope Charitable Foundation. The foundation is a member of the national group Association of Small Foundations and the North County Philanthropy Council. The mission of EnergizeStudents is to facilitate solutions to better educate today’s youth, fostering the natural talents of each student, and giving them the tools to pursue their dreams. This website is designed to be used as a platform to initiate and drive conversations that will Energize Students by reporting news and facts that inform the public about the “true” state of our education system, providing personal accounts of students, parents and educators that are struggling to succeed despite the system, assisting educators to implement functional, proven learning techniques into their classrooms, and facilitating constructive discussions via a discussion forum and blog to create positive solutions.
DHA built the site on the DotNetNuke development platform, giving it an easy to use collaborative content management system that allows fast, client-side updates to site content, blog entries, and syndicated news articles. Led by DHA, the rebranding effort included renaming the brand, development of a new logo, and the complete redesign and rebuild of the previous site including secure e-commerce functions for charitable donations.
Visit www.EnergizeStudents.org and join the discussion to improve education in America today and the future of our youth.
19
Oct 2010
The DavidHenry Agency Launches NFL Alumni Website!
As the marketing and communications partner for The NFL Alumni, The David Henry Agency recently launched www.NFLAlumni.org. The website represents The NFL Alumni’s two distinct non-profit membership organizations, the NFL Alumni Association and NFL Alumni Charities. The NFL Alumni serves its retired player members and their families through the NFL Alumni Association and supports youth and community charities through NFL Alumni Charities.
Through the redesign and launch of www.NFLAlumni.org, The NFL Alumni is focused on increasing their members’ visitation and utilization of online resources and updating the association’s members in real time regarding strategic partnerships, benefits updates, organizational appointments, and charitable initiatives. The NFL Alumni’s Executive Director and President, George Martin, keeps the website fresh with daily updates to his blog and all retired players are encouraged to visit the website and read and comment on George’s postings.
Click here to learn more about how The DavidHenry Agency’s interactive services can help drive your business objectives.
05
Feb 2010
The DavidHenry Agency Launches New Website
The DavidHenry Agency is proud to announce the launch of our new company website – www.davidhenryagency.com, which provides a brief introduction to our company, leadership team profiles, our approach, client list, and samples of work. As a leading integrated marketing communications agency, our focus is on demand generation for our clients – the site features a description and graphical representation of what that means and how we help our clients sell their products and services through effective strategic communications. In addition, the site leverages modern marketing tools and integration with social media sites that offer the agency’s network of clients, employees, friends and peers to connect and share with each other. We are excited to hear your feedback and invite you to send us your comments to our inbox at info@davidhenryagency.com.
Thank you!
01
Feb 2010
The DavidHenry Agency Gives the New Jersey Meadowlands Commission a New Web Presence
Westfield, NJ – Monday, April 28, 2008 – Finding your way around the New Jersey Meadowlands Commission’s website just got a lot easier, thanks to the redesign completed by The DavidHenry Agency. The NJMC, the zoning and planning agency for a 30-square-mile area along the Hackensack River, covers parts of 14 municipalities in Bergen and Hudson Counties. As the Meadowlands is a unique place for new jobs, thriving communities and recreational opportunities in New Jersey, the NJMC website needed to reflect all these possibilities.
DHA worked with the NJMC to improve the appearance of the site and highlight the importance of the work the NJMC does. The website now reflects the responsibilities the NJMC has for promoting eco-tourism, energy, flood management, and transportation. The site is equally accessible for those curious about the opportunities the Meadowlands has to offer the general public (did you know you can get a guided tour by pontoon of the Hackensack River and the wetlands?) as well as for those needing to access the site for contracting, meeting and application purposes. (All documents and forms are now just a click away.)
David Fink, President and Chief Communications Officer at The DavidHenry Agency, noted that, “The NJMC came to us with a mission: to make their website more user-friendly and show all the initiatives that come within their purview more strongly. The redesign reflects these goals, and the website is now much more accessible to those who need it.”
The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.
For more information contact the DHA Public Relations department at info@davidhenryagency.com.
