The number of fertility patients at Reproductive Medicine Associates of New Jersey (RMANJ) who require egg donation is rising. Leveraging modern marketing tools, RMANJ is looking to recruit new donors — specifically targeting healthy, young females who are 21-31 years old. DavidHenry developed an integrated communications platform including rebranding the Egg Donor Program as Ovatures, an interactive website, social media program, and printed detail aids for both physicians and patients.
