As the marketing and media agency partner for Nature’s Food Markets, DavidHenry works on a variety of initiatives to build awareness, drive traffic to the store, and optimize promotions and events. This includes paid and unpaid advertising, social media, branding and communications strategies, and much more.
09
Sep 2013
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09
Sep 2013
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American Athlete
American Athlete magazine is an innovative new interactive publication focusing on the American Athlete’s inner life: Mind, Body & Spirit. American Athlete differs from other sports publications by going beyond routine event coverage, analysis and stats. Through branding, interactive and social media marketing, channel partnerships and direct communication to the sports and fitness world, DavidHenry has American Athlete positioned to quickly dominate the interactive sports and fitness publishing category.
15
Aug 2013
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Paterson Special Improvement District
DavidHenry worked with the city of Paterson’s Special Improvement District to launch a new campaign to drive shoppers to downtown Paterson. DavidHenry developed the brand identity and rolled it out across multiple platforms including: advertising (outdoor/transit), print collateral, and interactive (website, social media & banner ads).
12
Aug 2013
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Associates in Cardiovascular Disease
Associates in Cardiovascular Disease (AICD), a leading cardiology practice with several locations in northern New Jersey, was seeking a custom communications solution designed to establish a deeper connection with their existing patient base while promoting their continued growth and alignment with Atlantic Health System as a means to drive incremental patient volume. DavidHenry refreshed the AICD interactive web platform, implemented a successful SEO/SEM campaign and built and managed a dynamic social media page that included a philanthropic incentive program to increase followers. A digital media campaign was also employed to drive traffic to the practice site to view patient testimonials and physician hosted education videos. In addition, an aggressive local PR strategy was executed to position the physicians of AICD as regional subject matter experts in cardiovascular disease.
01
Aug 2013
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Aria Health
Aria Health, formerly Frankford Health, had recently rebranded itself to reflect its system-wide healthcare offerings. Leveraging its brand analysis and positioning strategy, DavidHenry created a new integrated campaign for Aria, highlighting the role each of its hospitals play in their respective communities. The “Caring Neighbors” campaign helped Aria further penetrate each of its service areas. The results from the “Caring Neighbors” campaign include: hundreds of calls, new social media followers, survey respondents, and ultimately patient population growth for each Aria location.
