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American Athlete

American Athlete magazine is an innovative new interactive publication focusing on the American Athlete’s inner life: Mind, Body & Spirit. American Athlete differs from other sports publications by going beyond routine event coverage, analysis and stats. Through branding, interactive and social media marketing, channel partnerships and direct communication to the sports and fitness world, DavidHenry has American Athlete positioned to quickly dominate the interactive sports and fitness publishing category.


  • Client: American Athlete  magazine
  • Services: Branding, Print, Web, Custom Publishing