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Back to Basics: A Response from DavidHenry’s Shelley Schoenfeld



With a keen focus on healthcare marketing, DavidHenry works with many different clients who all have this in common:  they want their marketing to create preference for their products and services and lead to a decision to choose their brand over the competition.  Exciting as it is, people often get caught up in the creative process — the pretty pictures, edgy messaging, concise but effective taglines, bells and whistles web sites, and compelling TV and radio spots to name a few.

All important.

But, equally as important, if not more, is the need to properly identify the strategy, uncover the resources available to support it, decide collectively on the right plan of action…then design, develop, and deploy it   And don’t forget that ongoing measurement and tracking return on investment, because whether it’s year one or year five, you’ll be asked to prove that your marketing and media investments have been wise ones, so having the data and reporting in place to prove they are is critical.

All of these very important steps should be identified in your marketing plan, with each spelled out and outlined before the pretty pictures are drawn up.  That way, you’re operating against goals and a plan, executing a creative effort that’s been clearly thought out each step of the way.


DavidHenry Day at Linden Lanes!

The DavidHenry Marketing and Media team ventured to Linden Lanes for a team building day of bowling fun. David and Tuyen proved to be the

rockstars of the bowling alley as they dominated the two games that were played. Win or lose, it was a great day for all.


The team at a pre-bowling lunch!


Happy Birthday to Debbie and Shelley!


Debbie wins for best post-bowl reactions!


Shelley’s post bowl smile.


Deana in action!


Danielle is surprised that she hit any pins!


Debbie about to knock ’em down!


David dominated the first game!


The numbers don’t lie!


Tuyen rocked the second game!


The DavidHenry Agency Launches New Look and Website as DavidHenry


New Brand Image and Site Reflects the Full Scope of Marketing and Media Services. DavidHenry Provides Clients to Help Them Generate Demand.

WESTFIELD, N.J., October 8, 2013 – In response to its evolving integrated marketing and media services for leading business-to-consumer and business-to-business organizations throughout North America, The DavidHenry Agency, a New Jersey-based company, today announced it has changed its name and brandmark to DavidHenry. The rebranding fully embodies the essence of the unparalleled client-agency experience DavidHenry affords its current and potential clients – helping them successfully compete leveraging modern marketing tools, technologies, and tactics to generate demand for their products and services.  This is reflected in the description of the company’s approach and client case studies featured on the redesigned website,

“At DavidHenry, we recognize that corporate marketing executives look for more than what is typically offered in a traditional marketing or ad agency, and we have built our company around those needs. Our brand name, mark and communications materials now reflect what we truly offer. We continue to bring strategies and resources to our clients to help them capture market share in their industries by leveraging all channels of communication and distribution,” said David Fink, President and Chief Communications Officer of DavidHenry. “With this new look, we are excited to further grow our reputation by continuing to exceed client expectations and deliver the unmatched results they have come to expect from us.”

When partnering with clients, DavidHenry develops campaigns and programs that are aligned with business goals. From strategy and design to implementation and measurement, DavidHenry works as an extension of their clients’ teams to ensure success. Testament to the firm’s unrivaled service and ability to drive results is its expansive client roster comprising a number of highly regarded and prestigious brands, including Heineken, Whole Foods Market, NFL Alumni, Hackensack University Medical Center, Selective Insurance, and Primus Telecommunications.

Realizing that a multi-dimensional approach is required for companies to reach target audiences in today’s marketplace, the DavidHenry team brings a unique blend of business intelligence and creative firepower to each integrated marketing program. Its award-winning team of talented professionals understands how to drive the strategic and creative communications process, which includes specialists in design, copywriting, interactive, multimedia, production and fulfillment. The mix of outstanding professionals at DavidHenry enables the firm to bring clients’ fully-integrated projects and programs to life.


 About DavidHenry

DavidHenry is a full-service marketing and media company based in Westfield, N.J. providing branding, integrated marketing, custom publishing and interactive solutions. DavidHenry helps companies achieve their business goals, increase their market share and enrich their bottom line. DavidHenry works with leading business-to-consumer and business-to-business brands in a diverse group of industries. To learn more about DavidHenry and how its talented team generates demand for companies, visit or email

Media Contact:

Deana Paster

DavidHenry Marketing & Media

908.389.1200, ext.109