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DavidHenry Marketing & Media launches the next phase of the ‘NOW I CAN’ ad series for The Orthopedic Institute of New Jersey

DavidHenry Marketing & Media launches the next phase of the ‘NOW I CAN’ ad series for The Orthopedic Institute of New Jersey

     The Orthopedic Institute of New Jersey is a multi-location, orthopedic practice that cares for patients of all ages with injuries and conditions of all kinds throughout northern and central New Jersey, and eastern Pennsylvania. From healing injuries received on the playing field to replacing hips, from persistent back pain to painful shoulder aches — the Orthopedic Institute of New Jersey treats them all.  The NOW I CAN campaign is an integrated promotional series that features the outcomes for these diverse patient populations – and continues with the NOW I CAN Andrew Nee story in print, outdoor, social media, digital, pandora radio and other interactive outlets. Watch this young athlete’s inspirational comeback story on video (click play button above).



DavidHenry Marketing & Media establishes new communications platform –‘EXTRAORDINARY DOCTORS’ — for Meritus Medical Group (physician network of Meritus Health)

Meritus_mediaAcross the country, hospitals and large medical groups continue to expand their networks of fully employed and affiliated physician practices. Both general and speciality healthcare providers (independents and groups) have increasing pressures to attract and retain patients and referring parties in highly competitive service areas.  Meritus Health, located in Hagerstown, Maryland, has the benefit of a long-standing reputation in their region (western Maryland, eastern West Virginia, and southern Pennsylvania). “It’s not only important for us to tout the top doctors, impressive facilities and resources available through the network that Meritus Medical Group brings as part of Meritus Health, but also for us to present them in a way that truly connects the audience to those unique selling points over competing physician group practices in the area,” shares David Fink, President and Chief Communications Officer for DavidHenry Marketing & Media. “In this situation, we developed a message platform that could be utilized for the entire system’s communication program, and tweaked it based on the specialties being promoted. It brings the common denominator — patients’ experiences with their doctors — to the forefront. In the end, it’s these ‘Extraordinary Doctors’ who offer comfort and trust for Meritus Medical Group patients and referring parties.”  Media for the Meritus Medical Group’s ‘Extraordinary Doctors’ campaign includes outdoor, radio, print, and other regional advertising with support collateral.



RUMC’s WIC Program

DavidHenry recently created and launched Richmond University Medical Center’s WIC (women, infants and children) program awareness campaign. Advertising includes bus shelters, ferries’ dioramas, print media, direct mail and event communications in select areas.




Marketing Healthcare Today Features DHA’s Aria Campaign


Marketing Healthcare Today (MHT) is a national publication that reaches top healthcare marketing professionals. The most recent issue has a cover feature that presents the award-winning (Aster Gold) fully integrated advertising campaign that DavidHenry Marketing & Media developed for Aria 3B Orthopaedic Institute.  The enclosed is a copy of that article. Enjoy!

David Henry Aria 3B MHT Article


DavidHenry Marketing & Media Wins Two Gold Aster Awards


Westfield, N.J. – DavidHenry Marketing and Media is pleased to announce the acceptance of two Gold Aster Awards for 2014. The Aster Awards is one of the largest national healthcare advertising and marketing competitions, and is hosted by Marketing Healthcare Today magazine and Creative Images, Inc. The awards were given for creative work for clients Aria Health and Overlook Medical Center in the Service Line – Orthopedic Services Campaign and Physician Directory categories.

The winning entry for Aria Health was the “Remember When (Orthopaedic)” service line initiative. This integrated communications campaign was for Aria Health’s 3B Orthopaedic Institute that opened in January 2013. After a successful launch effort in early 2014, the “Remember When” campaign featured middle-aged male and female orthopaedic patients remembering how good it feels to have an active lifestyle (swimming, baseball, tennis, dancing, bike riding) in print, outdoor, radio, interactive and direct mail mediums.

The winning entry for Overlook Medical Center was for “Overlook View Physician Directory 2013.” DavidHenry has been publishing “the View” for Overlook Medical Center for over seven years. “Overlook View” reaches nearly 100,000 households and is the hospital’s number one marketing vehicle. The annual directory lists all of the medical staff and is used as a reference in the community.

Aster Gold Awards are only issued to creative works that score between a 95 and a 99 (top 5% of the nation). “The creativity of this year’s healthcare marketing professionals continues to be at an all time high. The 2014 Aster Awards program contained some of the best advertising arguably in the world,” said Melinda Lucas, Aster Awards Program Coordinator.


The DavidHenry Agency and Healthcare Partners win 6 Awards at the 30th Annual Healthcare Advertising Awards!

June 2013—- WESTFIELD, NEW JERSEY  The DavidHenry Agency, along with their healthcare partners, announced that they have received six major awards for their collaborative work in custom publishing, healthcare advertising, integrated marketing and general creative services by the Healthcare Marketing Association, who hosted their Thirtieth Annual Healthcare Advertising Awards in Atlanta last month. A national panel of judges awarded those agencies and their healthcare partners whose entries displayed exceptional quality, creativity and message effectiveness.

“I am extremely proud of our team and the recognitions received on behalf of and for our clients,” stated David Fink, President and Chief Communications Officer for The DavidHenry Agency. “It’s not only terrific that these projects reflect several key areas of our business – integrated marketing, interactive, and custom publishing services, but more importantly, that these initiatives helped our clients achieve their strategic and creative goals.”

The DavidHenry Agency and their healthcare partners are honored to receive the following awards:

Silver Award:

  • Advertising (Series)
    • Aria Health, “Aria Saved My Life’ service line marketing campaign
  • Publication
    • Aria Health, Aria Fall 2012 issue

Bronze Award:

  • Logo/Letterhead
    • Reproductive Medicine Associates (RMA) of New Jersey, Ovatures Logo

Merit Award:

  • Advertising (Single Ad)
    • Daughters of Israel Branding Ad
  • Annual Report
    • Doylestown Hospital, Dialogue 2012 Report to Our Community
  • Directory
    • Overlook Medical Center, Overlook View Directory of Physicians 2012

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, sponsored by the Healthcare Marketing Report. A total of 4,000 entries were received for this competition, making it the largest healthcare awards competition in 30 years.

The DavidHenry Agency is a full-service marketing and communications company, planning, developing, implementing and tracking strategic communications that drive incremental demand for products and services. For more information, please call 908.389.1200 or email at

Aria Health's Aria Saved My Life

Aria Health's Aria Fall 2012 Issue

RMA Ovatures Logo

Daughters of Israel's Branding Ad

Doylestown Dialogue's Report to Our Community

Overlook View Directory of Physicians, 2012


The DavidHenry Agency Opens Space Farms’ 2012 Season with a ROOOOAAAARRRRR!

As the agency of record for Space Farms Zoo and Museum located in Sussex County, New Jersey, The DavidHenry Agency is implementing their 2012 integrated marketing plan for this season, running March 31, 2012 through October 31, 2012.

Program components include the strategy, development, and roll out of the 2012 Space Farms media plan, a rebranding campaign consisting of updated creative for Space Farms’ outdoor, print, TV and radio promotion; design, development, and management of the newly redesigned, and creation and management of the Space Farms Zoo and Museum YouTube channel.

Understanding the importance of including both traditional and modern tools in their marketing mix, Space Farms is excited about the launch of their summer 2012 campaign. The media incorporates the theme of American Idol, the popular reality TV singing competition, with a spin-off “Animal Idol” as Space Farms’ animals — including Scotty the Scottish Cow, Leslie the Llama and Eugene the Yak — show off their vocal skills under the direction of Bobby Barakat, the Animal Idol Master of Ceremonies. The newly launched and the Space Farms Zoo and Museum YouTube channel promote the 2012 media and extend the updated brand platform for Space Farms.

Says Parker Space, third generation owner and operator of Space Farms, “As a tourist destination for families in a radius of about 80 miles from our zoo and museum, we know that it’s crucial for our guests to learn more about us online as they plan their trip. Our new website portrays the fun times families have when they visit, and also give them the opportunity to plan their trip with access to directions, admission pricing, zoo and museum information, and the ability to pre-order group tickets. is directly tied to our Facebook page through Facebook’s social plug in, so all of our posts, contests and information on Facebook is directly fed to our new site – we love it!”

To learn more about The DavidHenry Agency’s interactive and integrated services, click here.


Out of the Park! – The DavidHenry Agency Helps the New Jersey Jackals Kick Off their 2012 Season

Seeking a fresh perspective and new look for their 2012 pocket schedule, the New Jersey Jackals made the final selection to partner with The DavidHenry Agency  (DHA) for the schedule’s redesign and repositioning, adding to DHA’s growing sports entertainment/media client portfolio.

Previously used primarily as a game schedule, DHA configured the content to not only promote the 2012 season, but sell individual and group tickets, parties, sponsorships, daily specials and promotions, and display advertisements in a format that provides all elements with maximum viewer exposure.  Select components of the schedule will be used as poster backs for schedule distribution, fliers, and additional sales tools providing a cost effective way for the Jackals to further promote the team, games, and event opportunities to various audiences.

Based out of Yogi Berra Stadium on the campus of Montclair State University, in Little Falls, New Jersey, the Jackals are a member of the Canadian-American Association of Professional Baseball.

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, send an email to or call 908.389.1200, ext. 108.


The DavidHenry Agency is selected by Aria Health – and unveils “Caring Neighbors” campaign and ARIA consumer publication!

After completing a thorough agency review process, Aria Health, Philadelphia, PA, has selected The DavidHenry Agency (DHA) as its marketing and communications partner.  The first order of business?  Creation and roll out of Aria’s new “Caring Neighbors” advertising campaign and the custom publication ARIA.

The Campaign:

  • The “Caring Neighbors” campaign was created to reach healthcare consumers in key served markets with Aria’s “Advanced Medicine.  Personal Care.” message.  The creative features each Aria Health hospital within its local community and amidst other recognized icons, illustrating the story of the close community partnerships Aria has built during its past 100+ years in Northeast Philadelphia and, more recently, in Lower Bucks County, PA.

The DavidHenry Agency created illustrative representations of each neighborhood in which Aria Health’s hospitals are located, layering local icons such as eateries, parks, public transportation, educational centers, and homes together to create the visual partnership between Aria Health and its local communities.  The agency used the illustrations in an integrated, targeted campaign for each market, including billboards, train station posters and banners, bumper magnets, print advertisements, mall banners, and animated movie theater ads.

The Custom Publication:

  • ARIA debuted in January 2012.  In collaboration with Aria and its clinical experts, The DavidHenry Agency developed the custom content (interviewing Aria-designated subjects to promote expertise in key therapeutic areas), created the layout, and managed the print, production and distribution of the magazine.  ARIA will be distributed quarterly to approximately 75,000 households in the hospital’s market service area.

Aria Health has grown to be the largest healthcare provider in Northeast Philadelphia and Lower Bucks County, recruiting top-notch physicians, acquiring cutting edge technology, and embracing modern technologies that serve to strengthen and support its commitment to patients.   While doing so, Aria remains true to its local communities, offering patient education and outreach activities, wellness programs, and ready-access for its patients. T hese brand promises were the most important to convey in the campaign message and throughout the custom publication.

DHA and Aria will leverage traditional and modern marketing measurements, combined with ongoing market research, to measure the effectiveness of these marketing initiatives, developing, creating, and executing the next phase of the integrated marketing plan for release this Spring.

For more information on ARIA magazine, download the Media Kit.

To learn more about The David Henry Agency’s integrated marketing and communications services, call 908-389-1200, ext. 108.