The Cardiovascular Care Group is a growing, successful specialty practice with four locations throughout northern and central New Jersey. Its well-respected physicians have been working with The DavidHenry Agency (DHA) on general practice branding and specific service line marketing utilizing business-to-business and business-to-consumer messaging. DHA’s efforts include the strategy, design and execution of all marketing programs and the materials that support them (web, direct marketing, brochures, print advertising, and more).
Most recently, The Vein Center, a practice within The Cardiovascular Care Group and staffed exclusively by vascular surgeons who can employ any of the modalities available to treat vein problems including injections, laser or surgery, expanded their team and wanted to create a separate brand for the practice. The practice’s goal was to promote its unique features including 30 minute treatments, all performed within the beautiful, spa-like office setting, and patients resuming normal activities that same day.
As part of branding ”the practice within a practice”, DHA enhanced The Vein Center logo, giving it an upscale, non-clinical feel, launched a new website, created a series of advertisements placed in outdoor and transit and redesigned The Vein Center’s practice brochure.