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DavidHenry Marketing & Media launches the next phase of the ‘NOW I CAN’ ad series for The Orthopedic Institute of New Jersey

DavidHenry Marketing & Media launches the next phase of the ‘NOW I CAN’ ad series for The Orthopedic Institute of New Jersey

     The Orthopedic Institute of New Jersey is a multi-location, orthopedic practice that cares for patients of all ages with injuries and conditions of all kinds throughout northern and central New Jersey, and eastern Pennsylvania. From healing injuries received on the playing field to replacing hips, from persistent back pain to painful shoulder aches — the Orthopedic Institute of New Jersey treats them all.  The NOW I CAN campaign is an integrated promotional series that features the outcomes for these diverse patient populations – and continues with the NOW I CAN Andrew Nee story in print, outdoor, social media, digital, pandora radio and other interactive outlets. Watch this young athlete’s inspirational comeback story on video (click play button above).



DavidHenry Marketing & Media establishes new communications platform –‘EXTRAORDINARY DOCTORS’ — for Meritus Medical Group (physician network of Meritus Health)

Meritus_mediaAcross the country, hospitals and large medical groups continue to expand their networks of fully employed and affiliated physician practices. Both general and speciality healthcare providers (independents and groups) have increasing pressures to attract and retain patients and referring parties in highly competitive service areas.  Meritus Health, located in Hagerstown, Maryland, has the benefit of a long-standing reputation in their region (western Maryland, eastern West Virginia, and southern Pennsylvania). “It’s not only important for us to tout the top doctors, impressive facilities and resources available through the network that Meritus Medical Group brings as part of Meritus Health, but also for us to present them in a way that truly connects the audience to those unique selling points over competing physician group practices in the area,” shares David Fink, President and Chief Communications Officer for DavidHenry Marketing & Media. “In this situation, we developed a message platform that could be utilized for the entire system’s communication program, and tweaked it based on the specialties being promoted. It brings the common denominator — patients’ experiences with their doctors — to the forefront. In the end, it’s these ‘Extraordinary Doctors’ who offer comfort and trust for Meritus Medical Group patients and referring parties.”  Media for the Meritus Medical Group’s ‘Extraordinary Doctors’ campaign includes outdoor, radio, print, and other regional advertising with support collateral.



Marketing Healthcare Today Features DHA’s Aria Campaign


Marketing Healthcare Today (MHT) is a national publication that reaches top healthcare marketing professionals. The most recent issue has a cover feature that presents the award-winning (Aster Gold) fully integrated advertising campaign that DavidHenry Marketing & Media developed for Aria 3B Orthopaedic Institute.  The enclosed is a copy of that article. Enjoy!

David Henry Aria 3B MHT Article


DavidHenry Marketing & Media Wins Two Gold Aster Awards


Westfield, N.J. – DavidHenry Marketing and Media is pleased to announce the acceptance of two Gold Aster Awards for 2014. The Aster Awards is one of the largest national healthcare advertising and marketing competitions, and is hosted by Marketing Healthcare Today magazine and Creative Images, Inc. The awards were given for creative work for clients Aria Health and Overlook Medical Center in the Service Line – Orthopedic Services Campaign and Physician Directory categories.

The winning entry for Aria Health was the “Remember When (Orthopaedic)” service line initiative. This integrated communications campaign was for Aria Health’s 3B Orthopaedic Institute that opened in January 2013. After a successful launch effort in early 2014, the “Remember When” campaign featured middle-aged male and female orthopaedic patients remembering how good it feels to have an active lifestyle (swimming, baseball, tennis, dancing, bike riding) in print, outdoor, radio, interactive and direct mail mediums.

The winning entry for Overlook Medical Center was for “Overlook View Physician Directory 2013.” DavidHenry has been publishing “the View” for Overlook Medical Center for over seven years. “Overlook View” reaches nearly 100,000 households and is the hospital’s number one marketing vehicle. The annual directory lists all of the medical staff and is used as a reference in the community.

Aster Gold Awards are only issued to creative works that score between a 95 and a 99 (top 5% of the nation). “The creativity of this year’s healthcare marketing professionals continues to be at an all time high. The 2014 Aster Awards program contained some of the best advertising arguably in the world,” said Melinda Lucas, Aster Awards Program Coordinator.