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DavidHenry Marketing & Media Wins Two Gold Aster Awards


Westfield, N.J. – DavidHenry Marketing and Media is pleased to announce the acceptance of two Gold Aster Awards for 2014. The Aster Awards is one of the largest national healthcare advertising and marketing competitions, and is hosted by Marketing Healthcare Today magazine and Creative Images, Inc. The awards were given for creative work for clients Aria Health and Overlook Medical Center in the Service Line – Orthopedic Services Campaign and Physician Directory categories.

The winning entry for Aria Health was the “Remember When (Orthopaedic)” service line initiative. This integrated communications campaign was for Aria Health’s 3B Orthopaedic Institute that opened in January 2013. After a successful launch effort in early 2014, the “Remember When” campaign featured middle-aged male and female orthopaedic patients remembering how good it feels to have an active lifestyle (swimming, baseball, tennis, dancing, bike riding) in print, outdoor, radio, interactive and direct mail mediums.

The winning entry for Overlook Medical Center was for “Overlook View Physician Directory 2013.” DavidHenry has been publishing “the View” for Overlook Medical Center for over seven years. “Overlook View” reaches nearly 100,000 households and is the hospital’s number one marketing vehicle. The annual directory lists all of the medical staff and is used as a reference in the community.

Aster Gold Awards are only issued to creative works that score between a 95 and a 99 (top 5% of the nation). “The creativity of this year’s healthcare marketing professionals continues to be at an all time high. The 2014 Aster Awards program contained some of the best advertising arguably in the world,” said Melinda Lucas, Aster Awards Program Coordinator.


The DavidHenry Agency and Healthcare Partners win 6 Awards at the 30th Annual Healthcare Advertising Awards!

June 2013—- WESTFIELD, NEW JERSEY  The DavidHenry Agency, along with their healthcare partners, announced that they have received six major awards for their collaborative work in custom publishing, healthcare advertising, integrated marketing and general creative services by the Healthcare Marketing Association, who hosted their Thirtieth Annual Healthcare Advertising Awards in Atlanta last month. A national panel of judges awarded those agencies and their healthcare partners whose entries displayed exceptional quality, creativity and message effectiveness.

“I am extremely proud of our team and the recognitions received on behalf of and for our clients,” stated David Fink, President and Chief Communications Officer for The DavidHenry Agency. “It’s not only terrific that these projects reflect several key areas of our business – integrated marketing, interactive, and custom publishing services, but more importantly, that these initiatives helped our clients achieve their strategic and creative goals.”

The DavidHenry Agency and their healthcare partners are honored to receive the following awards:

Silver Award:

  • Advertising (Series)
    • Aria Health, “Aria Saved My Life’ service line marketing campaign
  • Publication
    • Aria Health, Aria Fall 2012 issue

Bronze Award:

  • Logo/Letterhead
    • Reproductive Medicine Associates (RMA) of New Jersey, Ovatures Logo

Merit Award:

  • Advertising (Single Ad)
    • Daughters of Israel Branding Ad
  • Annual Report
    • Doylestown Hospital, Dialogue 2012 Report to Our Community
  • Directory
    • Overlook Medical Center, Overlook View Directory of Physicians 2012

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, sponsored by the Healthcare Marketing Report. A total of 4,000 entries were received for this competition, making it the largest healthcare awards competition in 30 years.

The DavidHenry Agency is a full-service marketing and communications company, planning, developing, implementing and tracking strategic communications that drive incremental demand for products and services. For more information, please call 908.389.1200 or email at

Aria Health's Aria Saved My Life

Aria Health's Aria Fall 2012 Issue

RMA Ovatures Logo

Daughters of Israel's Branding Ad

Doylestown Dialogue's Report to Our Community

Overlook View Directory of Physicians, 2012


Happy Holidays from The DavidHenry Agency!


The DavidHenry Agency welcomes Jim Furgeson, Vice President, Business Development and Corporate Strategy; Shelley Schoenfeld assumes role of Vice President, Account Services

The DavidHenry Agency is pleased to welcome Jim Furgeson, Vice President of Business Development and Corporate Strategy, to the team.  Jim, a marketing and business development veteran with more than 20 years of experience, will be spearheading new business development at The DavidHenry Agency (DHA).

Most recently Vice President of Marketing and Business Development at Atlantic Health System, Jim adds another layer of hands-on, healthcare marketing expertise to the team, enabling DHA to expand its partnerships with hospitals, health systems, large physician groups and specialty practices to assist in achieving their marketing and media objectives.

“I partnered with The DavidHenry Agency when I worked in corporate healthcare marketing at Newton Medical Center. I was immediately impressed with the way the firm worked. David Fink and his team became a true extension of my team and helped me realize my vision for marketing our hospital and ancillary services.  I am looking forward to bringing my extensive media background and experiences in corporate marketing to the table; these will be an asset as I work with healthcare executives to generate demand for their organizations and create real connections with consumers and providers in their communities.”

Prior to joining Atlantic Health System, Jim was the Director of Marketing and Promotions with Clear Channel Radio. Jim was closely involved in the launch of New York City’s radio station WKTU and during his time there was a recipient of the Billboard Monitor Award as Marketing Director of the Year.

Currently on the Board of Trustees for the United Way of Northern Jersey and Pass It Along, Jim also served on the Board of Directors for Sussex County Economic Development Partnership, Inc. “I believe that being involved and contributing to the community in which I work and live is essential.  Through my relationship with Untied Way of Northern New Jersey and Pass it Along, I have met amazing people who are doing selfless work to help our neighbors who need support.  It continues to be my privilege to serve with these inspiring organizations and individuals.  As a father of three, I want to share my passion for giving back with my kids.”

With Jim Furgeson leading the new business efforts for the agency, Shelley Schoenfeld, marking two years with DHA as the Vice President of Business Development and Corporate Strategy, is shifting her focus to Account Services. In her former role, Shelley successfully partnered with Doylestown Hospital, the NFL Alumni, Aria Health, Daughters of Israel, New Jersey Lawyers Service, and others. Shelley brings more than 15 years of marketing and communications experience to DHA, and in her new capacity is responsible for the strategic development, design, implementation, and measurement of agency deliverables for its partners.

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, email or call 908.389.1200, ext. 108.


DHA Website Updates!

While you’re on our site, check out our latest updates! We’ve added new campaigns for the NFL Alumni and Computershare. And we’ve added many other portfolio samples. That covers a lot of ground, from technology and sports to real estate and finance. Our creative forces and project teams thrive on diversification….

Speaking of our team, meet our three newest members: Andrew Cammarata, our Vice President/Creative Director, who has worked on brand positioning and advertising campaigns for clients such as Onkyo, Konica Minolta, JVC, K Hovnanian, and Brother; and Tommy Cashin, Vice President/Account Services, previously with JWT and BBH, where he led high-profile account work with Microsoft, Axe, Johnnie Walker. Their bios are up, and you can see the experience they’ll bring to our work. And take a look at our expanded services section: we’ve outlined our custom publishing and interactive services, as well as integrated marketing.

For easy access to DHA info anywhere, we’re now iPhone compatible. 15 million iPhone users—find us right in your pocket!


The DavidHenry Agency Attends Minority Athletes Networking Etc, Inc. 2010 Annual Benefit Dinner


On May 4, 2010, David Fink, President and Chief Communications Officer, and Shelley Schoenfeld, Director, New Accounts, The DavidHenry Agency, attended the Minority Athletes Networking (MAN) Etc, Inc. 2010 Annual Benefit Dinner honoring NY Giants Players Shaun O’Hara & David Diehl, Ms. Bari Mattes, Senior Advisor to Newark Mayor Cory Booker and the outstanding scholarship students of M.A.N Etc., Inc. Commendably, O’Hara was unable to attend the gala as it fell during his eight day USO tour in Kuwait and Iraq where he was meeting and motivating United States soldiers.

Many New York Giants football greats were in attendance including George Martin, MAN-Etc. co-founder and former defensive end and co-captain of the New York Giants Super Bowl-winning team in 1986, Harry Carson, Pro Football Hall of Fame inductee who played his entire professional career for the New York Giants (1976-1988), Bart Oats who played for the New York Giants from 1985-1993 and was a member of the Giants teams that won Super Bowls XXI and XXV, and many others.  Ottis “O.J.” Anderson, former Giant and MVP of Super Bowl XXV (1991) provided an entertaining performance as he emceed a portion of the auction that raised funds for MAN-Etc.

MAN etc, Inc. was founded in April 1989 by former NY Giants Players George Martin, Terrence Jackson, Ron Johnson and Hall of Famer Harry Carson because they saw the need for positive role models working in the lives of young people following the Central Park Jogger incident.  For over 20 years Minority Athletes Networking has been servicing the inner city community in the tri-state area, and is fully committed to “Making A Difference” in children’s lives in the inner cities.

Previous honorees include the late Arthur Ashe and Jerry Fuchs, as well as Phil Simms, Bill Parcells, Jim Fassel, Ray Lucas, Howard Cross, Keith Hamilton, Kerry Collins, Amani Toomer, Marvin Hopkins, Gustav Heningburg, Harry Carson, George Martin, Ron Johnson, Robert Cook, Michael Strahan, and Tiki Barber.

For more information on MAN-ETC, visit


Award Winning Work from DHA

Two of our clients in the healthcare industry received top honors at the 27th Annual Healthcare Advertising Awards! Overlook View Magazine won a Gold Award in the Physician Referral Program category for the December directory and a Bronze for the External Publication category. Newton Memorial Hospital won a merit award in the Physician Referral Program category for Vista Points, which is produced for Physicians Practice magazine, and received by 500 physicians in the Sussex County service area.