or call 908.389.1200

The Stage Has Been Set For Rahway Redevelopment Agency!

The Rahway Redevelopment Agency was looking to highlight and promote its successful development efforts, which spanned the last 15 years.  The goal was to share the town’s unique approach to the redevelopment process, and included capitalizing on the town’s brand and demonstrating its business friendly atmosphere for prospective developers and businesses. To assist the Rahway Redevelopment Agency in this communications effort, The DavidHenry Agency developed and executed a fully integrated marketing program.

The town leaders shared the keys to Rahway’s redevelopment success with their stories. In reviewing the options, DHA decided that a video-based program would be the best way to bring these projects to life, with rich visuals showcasing each project.  In-depth on-camera conversations with project champions, including former Rahway Mayor Jim Kennedy, the driving force for many of the redevelopment efforts; Rahway Redevelopment Agency Chairman Bill Rack; and President Peter Pelissier helped weave the fabric of this success story together.  The result was a 20+ minute feature, enlivened with custom-written music, that captured the passion of a dedicated group of public servants and local business professionals who worked tirelessly over many years to realize transformative change and growth for the City of Rahway.

The newly constructed Hamilton Stage is the proud centerpiece of an arts and entertainment resurgence for Rahway. DHA capitalized on this dynamic draw for the City and used it as a theme across all creative elements.  A custom trade show booth mirroring the feeling of the Hamilton Stage was designed and built — complete with faux wood flooring and popcorn bags featuring a classic theater logo treatment.  The booth displayed mounted iPads running a Rahway Project Development app specially created as an interactive brochure with project overviews, custom photography, video segments and more.  A website and other supporting print collateral materials that worked within this theme were also developed as part of this program.

Cindy Solomon, the director of community development for the City of Rahway, who selected The DavidHenry Agency for this project and worked collaboratively with the DHA team on all aspects of the marketing program, said, “This program brings 15 years of redevelopment projects to life in an exciting and compelling way.  We now have the assets we need to show developers and business owners that Rahway is a vibrant and growing city. This really has helped us to “set the stage” for future growth in the City of Rahway.”

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, send an email to or call 908.389.1200, ext. 104.


Happy Holidays from The DavidHenry Agency!


Branding the Brand Maker

At The DavidHenry Agency we practice what we preach! It’s time to get the vote out. With that, we have launched a platform poster campaign at local New Jersey Transit train stations here in Central New Jersey that includes Westfield, Summit, Maplewood, Millburn, Madison, Morristown, and Short Hills. Our Agency continues to educate our region’s marketing executives that you don’t need to work with an expensive New York agency to help generate demand for your products and services. Those corporate marketing executives who commute into Manhattan are the ones we want to hear our message.

Snap a picture of one of our ads with your cell phone and send it in for a FREE DHA T-SHIRT. Submit to or text your photo to 908.531.0100.


The DavidHenry Agency Launches New Website

The DavidHenry Agency

The DavidHenry Agency is proud to announce the launch of our new company website –, which provides a brief introduction to our company, leadership team profiles, our approach, client list, and samples of work.  As a leading integrated marketing communications agency, our focus is on demand generation for our clients – the site features a description and graphical representation of what that means and how we help our clients sell their products and services through effective strategic communications.  In addition, the site leverages modern marketing tools and integration with social media sites that offer the agency’s network of clients, employees, friends and peers to connect and share with each other.  We are excited to hear your feedback and invite you to send us your comments to our inbox at
Thank you!


David Fink, President and Chief Communications Officer of the DavidHenry Agency, Speaks to Commerce Magazine

Commerce Magazine

Westfield, NJ – May 15, 2009In the October issue of Commerce, the magazine took 10 of New Jersey’s top advertising agency executives and sat down with them to discuss the anatomy of a successful ad campaign. When David Fink, President and Chief Communications Officer at The David Henry Agency was posed the question, “How can a company establish a brand in niche markets? What are the elements of a successful branding campaign?” he responded:

“As a brand, you need to act like a politician and get your vote out, tell people who you are, what you stand for and what you can do for them. Establish credibility and tell them why you are unique—especially when there are well-known companies providing your product or service in your prospective markets. Establish a platform for your marketing efforts that specifically addresses the needs and wishes of the niche community and how you will fulfill those needs. Retain some key industry people to be your “cheerleaders” (those who already cast a large shadow: consultants, leading manufacturers, media, others). Announce your ‘ticket’ by executing a comprehensive marketing/PR/media plan that not only makes a splash but also sets the stage for a long-term sustained campaign. Having the right offer with the right story and the right people supporting you is a terrific foundation for capturing the lion’s share of a vertical market.”

Commerce magazine is an offshoot of the Commerce and Industry Association of New Jersey (CIANJ), which was established in 1927 and has approximately 950 members. These members range from Fortune 500 companies like Hertz Corporation, Ingersoll-Rand, Continental Airlines, Stryker, PSE&G, Sharp, and Sony to emerging companies and sole proprietorships representing all areas of business and industry.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at