or call 908.389.1200

The Stage Has Been Set For Rahway Redevelopment Agency!

The Rahway Redevelopment Agency was looking to highlight and promote its successful development efforts, which spanned the last 15 years.  The goal was to share the town’s unique approach to the redevelopment process, and included capitalizing on the town’s brand and demonstrating its business friendly atmosphere for prospective developers and businesses. To assist the Rahway Redevelopment Agency in this communications effort, The DavidHenry Agency developed and executed a fully integrated marketing program.

The town leaders shared the keys to Rahway’s redevelopment success with their stories. In reviewing the options, DHA decided that a video-based program would be the best way to bring these projects to life, with rich visuals showcasing each project.  In-depth on-camera conversations with project champions, including former Rahway Mayor Jim Kennedy, the driving force for many of the redevelopment efforts; Rahway Redevelopment Agency Chairman Bill Rack; and President Peter Pelissier helped weave the fabric of this success story together.  The result was a 20+ minute feature, enlivened with custom-written music, that captured the passion of a dedicated group of public servants and local business professionals who worked tirelessly over many years to realize transformative change and growth for the City of Rahway.

The newly constructed Hamilton Stage is the proud centerpiece of an arts and entertainment resurgence for Rahway. DHA capitalized on this dynamic draw for the City and used it as a theme across all creative elements.  A custom trade show booth mirroring the feeling of the Hamilton Stage was designed and built — complete with faux wood flooring and popcorn bags featuring a classic theater logo treatment.  The booth displayed mounted iPads running a Rahway Project Development app specially created as an interactive brochure with project overviews, custom photography, video segments and more.  A website and other supporting print collateral materials that worked within this theme were also developed as part of this program.

Cindy Solomon, the director of community development for the City of Rahway, who selected The DavidHenry Agency for this project and worked collaboratively with the DHA team on all aspects of the marketing program, said, “This program brings 15 years of redevelopment projects to life in an exciting and compelling way.  We now have the assets we need to show developers and business owners that Rahway is a vibrant and growing city. This really has helped us to “set the stage” for future growth in the City of Rahway.”

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, send an email to or call 908.389.1200, ext. 104.


Happy Holidays from The DavidHenry Agency!


Out of the Park! – The DavidHenry Agency Helps the New Jersey Jackals Kick Off their 2012 Season

Seeking a fresh perspective and new look for their 2012 pocket schedule, the New Jersey Jackals made the final selection to partner with The DavidHenry Agency  (DHA) for the schedule’s redesign and repositioning, adding to DHA’s growing sports entertainment/media client portfolio.

Previously used primarily as a game schedule, DHA configured the content to not only promote the 2012 season, but sell individual and group tickets, parties, sponsorships, daily specials and promotions, and display advertisements in a format that provides all elements with maximum viewer exposure.  Select components of the schedule will be used as poster backs for schedule distribution, fliers, and additional sales tools providing a cost effective way for the Jackals to further promote the team, games, and event opportunities to various audiences.

Based out of Yogi Berra Stadium on the campus of Montclair State University, in Little Falls, New Jersey, the Jackals are a member of the Canadian-American Association of Professional Baseball.

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, send an email to or call 908.389.1200, ext. 108.


The DavidHenry Agency/DHA Publications is launching a new interactive sports and fitness publication – American Athlete Magazine

The DavidHenry Agency/DHA Publications is in the process of launching a new, digital sports and fitness publication called American Athlete Magazine.  The interactive content focuses on the American Athlete’s inner life:  Mind, Body and Spirit. American Athlete differs from other sports publications by going beyond routine event coverage, analysis and stats to present unique information, routines and tools – including guides for mental, physical, and spiritual preparedness for competing at the most intense levels.

American Athlete Magazine is a multi-platform interactive magazine that will include a tablet application, an interactive community website and a mobile website that integrates social media.  In preparation for the release of the digital tablet reader (i.e. Ipad) edition and website, The DavidHenry Agency has initiated a pre-launch communications program to introduce American Athlete to its various audiences.

“The response to our editorial staff and management from professional and amateur athletes, doctors, coaches, trainers, nutritionists and other subject matter experts has been nothing short of phenomenal. Market research and feedback indicates that most sports and fitness magazines seem to have a ‘recycled’ approach to their content and features, or only focus on certain aspects of a sport or fitness and health”, said David Fink, President and Chief Communications Officer of DHA, and Founder of American Athlete Magazine.  “Our goal is to give our readers a deeper, richer experience complete with content that educates, entertains and inspires athletes in any sport.  I am excited to report that we have an unbelievable team that is putting the final touches on our community site and premiere issue right now.”  American Athlete Magazine is launching its interactive community site in December of this year, and the tablet application will be available in early 2012.

For more information on American Athlete Magazine, visit and download the Media Kit.

For advertising opportunities, program information and other business queries, call 800-310-8250 or email

Follow American Athlete on Facebook at


The DavidHenry Agency Partners with New Jersey Lawyers Service (NJLS)

The DavidHenry Agency (DHA) is excited to announce the launch of NJLS’s redesigned website and creation of a Preferred Partner Rewards Program, created as a benefit to NJLS’s loyal customers.

In March 2010, NJLS, the premier legal courier service in New Jersey, and DHA initiated discussions related to NJLS brand positioning, target marketing, and business development strategies.  Together, they decided to conduct a thorough market assessment in the form of a market research project to assess their market share in their target market.  DHA’s research findings showed that NJLS’s greatest opportunity was to target their current customer base, and create opportunities to strengthen their relationships with those loyal customers.

And so triggered the creation of the NJLS Preferred Partner Rewards program, structured so that shippers acquire points based on their monthly transactions with NJLS.  Each NJLS customer who has their own account will be assigned a unique account number through which points will be tracked and assigned through the program.  As points accumulate, they can be redeemed for awards through the awards website, where customers are able to choose from more than 3,000 brand name rewards across twenty categories of merchandise including travel, event tickets, books, music, movies … there are over three million unique experiences available, and rewards start in value from just $10, so it’s a quick turnaround to qualify.

NJLS’s Preferred Partner Rewards Program says clearly that NJLS appreciates their clients’ business – and that their customers’ business is their reward.  For more information visit


The DavidHenry Agency partners with ‘One of America’s 50 Best Hospitals’, Hackensack University Medical Center, to deliver custom publishing services for H Magazine.

Hackensack, NJ – The DavidHenry Agency has developed a partnership with Hackensack University Medical Center to design, produce and distribute Hackensack’s new community focused health and lifestyle magazine called H. The inaugural issue, the Summer issue, was launched in late June to approximately 100,000 affluent households across Bergen and Passaic Counties in NJ. The magazine combines informative health and lifestyle editorial content in an engaging, easy-to-read format. The Summer issue covered a wide range of topics, from the facilities at the Joseph M. Sanzari Children’s Hospital to Skin Cancer awareness, Movement Disorders and Healthy Eating.

The magazine also has a unique tracking mechanism which serve as a key measurement tool for the hospital. Thus far, there has been a very positive reaction from Hackensack’s medical staff, other hospital employees and members of the community, and local advertisers are beginning to leverage the magazine to communicate with these audiences. Elizabeth Stoler, a mother of two in Montvale commented “I was really pleased to get this magazine in the mail recently. It has already helped my husband and I learn about topics that are important to us and our children. I also find it helpful to learn more out about local businesses in the community that we were not previously aware of.” Greg Feder, Executive Vice President of The DavidHenry Agency said “Partnering with the team at Hackensack has been great right from the start. They are extremely committed to providing the most advanced care and facilities along with the the best patient experience to the community”.

To learn more about how The DavidHenry Agency’s custom publishing programs might help your organization achieve its objectives, click here


NFL Alumni Association’s Grand Opening ‘Kicks-Off’ a Great New Partnership

Newark, NJ – The NFL Alumni (NFLA), newly headquartered in Newark, NJ, hosted a grand opening event at One Washington Park, a 17-story high-rise across from Newark Bears & Eagles Stadium on Wednesday evening, July 28, 2010.  The event was well attended by local dignitaries, including Mayor Cory Booker of Newark, as well as NFL commissioner Roger Goodell, Giants owner John Mara, NFLA Executive Director George Martin, as well as Mrs. Sylvia Mackey, wife of football great John Mackey, in whose memory the office’s conference room — “The 88 Room” — was dedicated.

As the fraternal organization for all retired NFL players, the NFLA is focused on advocating for those players’ rights and benefits, including retirement, pension, and healthcare, medical research, and employment opportunities post active play.  As the NFLA’s marketing and communications partner, The DavidHenry Agency was recognized for their successful partnership with the organization, and for their contributions to the office space personalization including the design, production, and installation of wall murals, sidelights and the custom engraved wall art for George Martin’s office.

Shelley Schoenfeld, Director of New Accounts for The DavidHenry Agency said “We were very proud to be part of this special evening, and prouder still to be partnered with such a professional, exciting, and forward thinking organization, on its path to changing the way retired NFL players take advantage of the next stage of their lives after active play.” 

Click here to learn more about how The DavidHenry Agency’s integrated marketing communications services can help drive your business objectives.


Young Business Leaders Committee of the Sussex County Chamber of Commerce Panel Discussion a Big Success

The DavidHenry Agency

Earlier this week David Fink, President of The DavidHenry Agency joinedFrank Ableson, Owner, MSI Services, Inc.; Jim Furgeson, Vice President of Marketing Business Development, North Jersey Healthcare Corporation and Rich Zeoli, President of RZC Impact to speak on a panel hosted by the Young Business Leaders Committee of the Sussex County Chamber of Commerce regarding communications and media in today’s marketplace. It was the first in a series of seven events, both social and programmed offered by the Chamber and the event was a huge success with great insights on current industry trends coming from all panelists.

For a full writeup on the event visit the New Jersey Herald here.


Smart Talk Series — Web Marketing Now!

The DavidHenry Agency


February 17, 2010

As long-standing members of the NJAdClub, it was exciting for The DavidHenry Agency to coordinate the Web Marketing Now! program that was held February 17, 2010 at MediaMix in Allendale, New Jersey.

The evening kicked off with networking and tours of MediaMix, a state of the art production facility, full service sound stage and television studio.  Approximately 50 attendees from the tri-state area toured the facility and spoke with colleagues while enjoying dinner provided by MediaMix.

Dinner was followed by presentations from Patrick Grandinetti, Senior Agency Relations Manager, Omnicom team at Google; Matt Prohaska, Former Vice President of Sales, AOL North America Advertising; and Gene Sower, President, Samson Media.  Presentations focused on how marketers can maximize their messaging opportunities and track response using the internet as their platform, latest technologies for search engine optimization (SEO), and social media marketing and its relevance in today’s marketplace.

For more information on the event or copies of the presentations, please email You can view a video of the entire presentation here


Muralo Chooses The DavidHenry Agency to Launch a New Paint


Westfield, NJ – May 15, 2009Muralo Paints has been making paint since 1894. To re-launch their Ultra Waterborne Semi-Gloss, they relied on the DavidHenry Agency to promote its unique selling point: it’s a revolutionary product that goes on smoother and dries with a finish unlike any other paint on the market.

To emphasize the product’s major benefit, The DavidHenry Agency created a marketing campaign around a “High Definition” concept. Brochures, flyers, ads, stickers, and in-store displays were developed, designed and produced in support of the HD theme. To complete the package a Sony® brand HDtv is being offered as a sweepstakes prize, along with prizes of cash and Muralo paint.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at