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The DavidHenry Agency Attends Minority Athletes Networking Etc, Inc. 2010 Annual Benefit Dinner


On May 4, 2010, David Fink, President and Chief Communications Officer, and Shelley Schoenfeld, Director, New Accounts, The DavidHenry Agency, attended the Minority Athletes Networking (MAN) Etc, Inc. 2010 Annual Benefit Dinner honoring NY Giants Players Shaun O’Hara & David Diehl, Ms. Bari Mattes, Senior Advisor to Newark Mayor Cory Booker and the outstanding scholarship students of M.A.N Etc., Inc. Commendably, O’Hara was unable to attend the gala as it fell during his eight day USO tour in Kuwait and Iraq where he was meeting and motivating United States soldiers.

Many New York Giants football greats were in attendance including George Martin, MAN-Etc. co-founder and former defensive end and co-captain of the New York Giants Super Bowl-winning team in 1986, Harry Carson, Pro Football Hall of Fame inductee who played his entire professional career for the New York Giants (1976-1988), Bart Oats who played for the New York Giants from 1985-1993 and was a member of the Giants teams that won Super Bowls XXI and XXV, and many others.  Ottis “O.J.” Anderson, former Giant and MVP of Super Bowl XXV (1991) provided an entertaining performance as he emceed a portion of the auction that raised funds for MAN-Etc.

MAN etc, Inc. was founded in April 1989 by former NY Giants Players George Martin, Terrence Jackson, Ron Johnson and Hall of Famer Harry Carson because they saw the need for positive role models working in the lives of young people following the Central Park Jogger incident.  For over 20 years Minority Athletes Networking has been servicing the inner city community in the tri-state area, and is fully committed to “Making A Difference” in children’s lives in the inner cities.

Previous honorees include the late Arthur Ashe and Jerry Fuchs, as well as Phil Simms, Bill Parcells, Jim Fassel, Ray Lucas, Howard Cross, Keith Hamilton, Kerry Collins, Amani Toomer, Marvin Hopkins, Gustav Heningburg, Harry Carson, George Martin, Ron Johnson, Robert Cook, Michael Strahan, and Tiki Barber.

For more information on MAN-ETC, visit


Young Business Leaders Committee of the Sussex County Chamber of Commerce Panel Discussion a Big Success

The DavidHenry Agency

Earlier this week David Fink, President of The DavidHenry Agency joinedFrank Ableson, Owner, MSI Services, Inc.; Jim Furgeson, Vice President of Marketing Business Development, North Jersey Healthcare Corporation and Rich Zeoli, President of RZC Impact to speak on a panel hosted by the Young Business Leaders Committee of the Sussex County Chamber of Commerce regarding communications and media in today’s marketplace. It was the first in a series of seven events, both social and programmed offered by the Chamber and the event was a huge success with great insights on current industry trends coming from all panelists.

For a full writeup on the event visit the New Jersey Herald here.


DHA President Participates in Panel Discussion at SCC Performing Arts Center

The DavidHenry Agency

David Fink, President of The DavidHenry Agency, will be speaking at the Sussex County Community College Performing Arts Center Atrium on April 13 – the program is focused on what it is to be a young business leader in marketing and public relations today. The Young Business Leaders Committee presents a panel discussion addressing current trends in effective communication techniques. Traditional media will be discussed as will newer methods focused on social media /networking. Other panelists include Frank Ableson, Owner, MSI Services, Inc., Jim Furgeson, Vice President of Marketing/Business Development North Jersey Healthcare Corporation and Rich Zeoli, President of RZC Impact.The panel will be moderated by Steve Skorski, Director of Marketing and Business Development for HQW Architects.

The event will start at 6:00pm on Tuesday, April 13th at the Sussex County Community College Performing Arts Center Atrium in Newton, New Jersey. For additional information visit the Sussex County Chamber of Commerce website.


Systems Development and Strategic Marketing – Same Approach, Superior Results by David Fink, President, CCO, The DavidHenry Agency

Tech News Magazine

Westfield, NJ – May 15, 2007As a technologist, you are trained to think about “process” – your mind understands systems and how they are built so that they address the needs of customers, provide scalability, and can adapt to customers’ changing needs. Your process-orientation enables you to systematically plan, develop, implement and track the success of your systems and solutions, and how they relate to the customer’s internal and external operations. You are essentially establishing a solid platform from which additional modules or services can be added or manipulated without affecting the integrity of your initial design.

Now that you have mastered this process and approach to systems development, you can apply the same techniques to get your product or service to market. How?

When you approach the marketing communications planning process, it is very similar to the way a technology solutions provider develops an application or system.

Consider This Six-Phase Planning Process:

Step 1 – Understand The Vision: If you are a technology solutions provider, chances are that your project team conducts an initial kick-off session with your customer when beginning a new project. This forum is used to clearly define the vision of the project, understand the goals and milestones, and evaluate the resources that will drive the project to completion. Similarly, as a marketer, you must understand and define your vision, business and marketing objectives, and how the resources and operations of an organization may enhance or impede its marketing initiatives.

Additionally, at this stage of development it is important to identify the unique selling proposition (USP) of your products and/or services, analyze the competition, and begin to conduct a thorough market opportunity assessment. The planning team has then effectively obtained the necessary data to make informed recommendations for the marketing program. Use this fact-finding mission to further develop target audience profiles, review market trends, and outline the ways in which the program can best leverage the communication and distribution channels available to your organization. Typically you can create a “Project Brief” that summarizes the findings to ensure that all parties involved are “on the same page.”  Is this sounding familiar?  It should.

Step 2 – Complete The Discovery Phase: In this phase of systems development, technology professionals often evaluate the specific resources, environmental conditions and other variables that can impact decisions related to the project. From a marketing standpoint, this includes a detailed review of the resources required to execute the plan and systems in place to track results and analyze the return on investment.  This guides the planning team in determining the best use of budgeted funds, personnel, partner relationships, communications tools and other key resources to achieve goals and objectives detailed during Step 1.

A detailed analysis and review of the resources required for future planning and their associated costs are integrated into your program recommendations and a “Menu of Opportunity” is built. Outline the costs to develop materials that support the communications platform, organize the marketing and media plan and budget, and clearly outline how each initiative will impact the business and marketing objectives.

Step 3 – Design Your Playbook: For most technology solutions providers, this is the phase in which they deliver a “Requirements Planning” document – essentially a project game plan. Similarly, you can put on your marketing hat and create a playbook that includes the program overview, goals and objectives, program milestones, resources required, pricing and promotions, media plan, team utilization, and other implementation requirements.  The marketing program, or playbook, also should include a timeline and complete budget.

Step 4 – Make Critical Decisions: At this stage, key decision makers discuss and review the recommendation and work together to finalize the plan that will be executed, its timeframe and budget.  This finalized plan should be organized in a binder which then serves as a blueprint for the program.

Step 5 – Manage Your Development: During this phase, programmers create the tools needed to implement a system. For your marketing, this is the stage where you need to design and produce all of the relevant communications material that will drive your marketing program.  This may include collateral material, web site development, advertising, public relations, sales materials, video production, events or tradeshow graphics, promotions, direct marketing, and ancillary interactive marketing solutions.  Make sure you have ample time for internal reviews and revisions throughout this process.

Step 6 – Ensure Effective Deployment: This is the beginning of the execution phase which includes the selection of team members at each level to support the implementation, management and reporting for the plan.  This ensures that each team member is working from the plan and using common tracking and reporting tools.

Remember, your products and services and can not be a “Field of Dreams” approach – “Build It and They Will Come.” To get your company’s offerings to market, leverage your process-orientation and the planning process described above to develop a strategic marketing plan that is in line with your business goals.


David Fink Named to NJ Ad Club Board of Directors; Will Also Co-Chair the Club’s Program Committee

Flyer for Nj Ad Club

Westfield, NJ – May 15, 2007David Fink, President and Chief Communications Officer of The DavidHenry Agency, was recently elected to the New Jersey Ad Club Board of Directors. Fink was among four other industry professionals elected to serve a three-year term on the Board. His agency, based in Westfield, offers full-service creative communications services to a diverse range of business-to-consumer and business-to-business clients.

Ad Club President Michael Schumacher said that he nominated David Fink for the Board position because “David had repeatedly demonstrated a high level of commitment and support for the advertising community during his two years as an NJ Ad Club member.” Most recently, Fink shared responsibility for an Ad Club initiative that involved a children’s marketing program held at Kean University in the Spring.

While serving as a Board member, David Fink will also Co-Chair the NJ Ad Club’s Program Committee. This Committee is responsible for organizing and planning marketing events throughout New Jersey that bring members and industry professionals together to share ideas on topics that are meaningful to the advertising community. The Program Committee has a Multi-Cultural Marketing Program scheduled for September 19 at Seabra’s Rodizio featuring Bruce Wilkinson (Claritas), Roger Hernandez (Nationally Syndicated Columnist), and E.J. “Jay” Williams (The Jay Williams Group).

Fink is looking forward to his new role as Ad Club Board member and says he hopes to “help launch programs that give advertising and marketing professionals tools and techniques to be even more effective and, as a result, more valuable to the clients or companies they work with.”

The New Jersey Advertising Club is dedicated to supporting the highest standards of professionalism and integrity in the industry. The Club offers many benefits to its members including advocacy, education and leadership programs.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at