DavidHenry recently created and launched Richmond University Medical Center’s WIC (women, infants and children) program awareness campaign. Advertising includes bus shelters, ferries’ dioramas, print media, direct mail and event communications in select areas.
David Edelman from McKinsey provides some salient points in “What’s Your Brand Worth?” about how to measure and define brand worth. I would add to his commentary by sharing that the brand’s product or service itself can be excellent but if the packaging and presentation is not engaging and compelling then it’s not going to sell. There is a significant amount of money required to sustain that brand’s image in the marketplace through advertising, PR and brand management. Coca Cola, Nike, Starbucks and others have spent millions of dollars ensuring that they evolve with the changing needs of the consumers and maintain differentiation from their competitors.
A brand is a promise — and that promise has to be believable and ultimately fulfilled at each stage of its life – as it’s not a ‘field of dreams’. A healthy investment (not just financial) needs to be committed at all levels of business to gain brand preference, grow the brand and its worth.
June 2013—- WESTFIELD, NEW JERSEY The DavidHenry Agency, along with their healthcare partners, announced that they have received six major awards for their collaborative work in custom publishing, healthcare advertising, integrated marketing and general creative services by the Healthcare Marketing Association, who hosted their Thirtieth Annual Healthcare Advertising Awards in Atlanta last month. A national panel of judges awarded those agencies and their healthcare partners whose entries displayed exceptional quality, creativity and message effectiveness.
“I am extremely proud of our team and the recognitions received on behalf of and for our clients,” stated David Fink, President and Chief Communications Officer for The DavidHenry Agency. “It’s not only terrific that these projects reflect several key areas of our business – integrated marketing, interactive, and custom publishing services, but more importantly, that these initiatives helped our clients achieve their strategic and creative goals.”
The DavidHenry Agency and their healthcare partners are honored to receive the following awards:
Silver Award:
Bronze Award:
Merit Award:
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, sponsored by the Healthcare Marketing Report. A total of 4,000 entries were received for this competition, making it the largest healthcare awards competition in 30 years.
The DavidHenry Agency is a full-service marketing and communications company, planning, developing, implementing and tracking strategic communications that drive incremental demand for products and services. For more information, please call 908.389.1200 or email at info@davidhenryagency.com.
Aria Health's Aria Saved My Life
Aria Health's Aria Fall 2012 Issue
RMA Ovatures Logo
Daughters of Israel's Branding Ad
Doylestown Dialogue's Report to Our Community
Overlook View Directory of Physicians, 2012
Earlier this week David Fink, President of The DavidHenry Agency joinedFrank Ableson, Owner, MSI Services, Inc.; Jim Furgeson, Vice President of Marketing Business Development, North Jersey Healthcare Corporation and Rich Zeoli, President of RZC Impact to speak on a panel hosted by the Young Business Leaders Committee of the Sussex County Chamber of Commerce regarding communications and media in today’s marketplace. It was the first in a series of seven events, both social and programmed offered by the Chamber and the event was a huge success with great insights on current industry trends coming from all panelists.
For a full writeup on the event visit the New Jersey Herald here.
David Fink, President of The DavidHenry Agency, will be speaking at the Sussex County Community College Performing Arts Center Atrium on April 13 – the program is focused on what it is to be a young business leader in marketing and public relations today. The Young Business Leaders Committee presents a panel discussion addressing current trends in effective communication techniques. Traditional media will be discussed as will newer methods focused on social media /networking. Other panelists include Frank Ableson, Owner, MSI Services, Inc., Jim Furgeson, Vice President of Marketing/Business Development North Jersey Healthcare Corporation and Rich Zeoli, President of RZC Impact.The panel will be moderated by Steve Skorski, Director of Marketing and Business Development for HQW Architects.
The event will start at 6:00pm on Tuesday, April 13th at the Sussex County Community College Performing Arts Center Atrium in Newton, New Jersey. For additional information visit the Sussex County Chamber of Commerce website.
At The DavidHenry Agency we practice what we preach! It’s time to get the vote out. With that, we have launched a platform poster campaign at local New Jersey Transit train stations here in Central New Jersey that includes Westfield, Summit, Maplewood, Millburn, Madison, Morristown, and Short Hills. Our Agency continues to educate our region’s marketing executives that you don’t need to work with an expensive New York agency to help generate demand for your products and services. Those corporate marketing executives who commute into Manhattan are the ones we want to hear our message.
Snap a picture of one of our ads with your cell phone and send it in for a FREE DHA T-SHIRT. Submit to info@davidhenryagency.com or text your photo to 908.531.0100.
The DavidHenry Agency is proud to announce the launch of our new company website – www.davidhenryagency.com, which provides a brief introduction to our company, leadership team profiles, our approach, client list, and samples of work. As a leading integrated marketing communications agency, our focus is on demand generation for our clients – the site features a description and graphical representation of what that means and how we help our clients sell their products and services through effective strategic communications. In addition, the site leverages modern marketing tools and integration with social media sites that offer the agency’s network of clients, employees, friends and peers to connect and share with each other. We are excited to hear your feedback and invite you to send us your comments to our inbox at info@davidhenryagency.com.
Thank you!
