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Selective Insurance Offers Agents a Turnkey Communication Program Produced by The DavidHenry Agency

Westfield, NJ – May 15, 2007The DavidHenry Agency has partnered with worldwide insurance carrier Selective Insurance to create Agent Market Xpress. This customized program, available to all insurance agencies carrying Selective Insurance, offers agents customized direct mail, radio, television, interactive and outdoor advertising campaigns. DHA manages all creative development production and fullfilment for each agency.

To date, several independent agencies throughout Ohio, Virginia, New Jersey and Pennsylvania have signed on and DHA is spearheading the customized strategic and creative campaigns for each.

The campaigns are designed to encourage prospective clients to request an insurance quote via the agency’s landing page or automated call center.

With DHA creating and managing each campaign element, Agent Market Xpress agents are given worry-free campaign implementation and organization.

DHA also provides campaign administration which includes tracking of all quote requests and sales incentive distribution.

David Fink, President and Chief Communications Officer at The DavidHenry, explains that “Agent Market Xpress is a turn-key marketing communication program with the flexibility and scalability to meet the needs of agents of all markets and sizes.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at