Marketing Healthcare Today (MHT) is a national publication that reaches top healthcare marketing professionals. The most recent issue has a cover feature that presents the award-winning (Aster Gold) fully integrated advertising campaign that DavidHenry Marketing & Media developed for Aria 3B Orthopaedic Institute. The enclosed is a copy of that article. Enjoy!
Westfield, N.J. – DavidHenry Marketing and Media is pleased to announce the acceptance of two Gold Aster Awards for 2014. The Aster Awards is one of the largest national healthcare advertising and marketing competitions, and is hosted by Marketing Healthcare Today magazine and Creative Images, Inc. The awards were given for creative work for clients Aria Health and Overlook Medical Center in the Service Line – Orthopedic Services Campaign and Physician Directory categories.
The winning entry for Aria Health was the “Remember When (Orthopaedic)” service line initiative. This integrated communications campaign was for Aria Health’s 3B Orthopaedic Institute that opened in January 2013. After a successful launch effort in early 2014, the “Remember When” campaign featured middle-aged male and female orthopaedic patients remembering how good it feels to have an active lifestyle (swimming, baseball, tennis, dancing, bike riding) in print, outdoor, radio, interactive and direct mail mediums.
The winning entry for Overlook Medical Center was for “Overlook View Physician Directory 2013.” DavidHenry has been publishing “the View” for Overlook Medical Center for over seven years. “Overlook View” reaches nearly 100,000 households and is the hospital’s number one marketing vehicle. The annual directory lists all of the medical staff and is used as a reference in the community.
Aster Gold Awards are only issued to creative works that score between a 95 and a 99 (top 5% of the nation). “The creativity of this year’s healthcare marketing professionals continues to be at an all time high. The 2014 Aster Awards program contained some of the best advertising arguably in the world,” said Melinda Lucas, Aster Awards Program Coordinator.
In this ever-changing healthcare environment, providers are striving to work collaboratively across the continuum of care to keep patients healthy in their communities and out of an acute care setting. It is now more important than ever that hospitals understand and define the role they want to play in the lives of the patients they serve. At DavidHenry, we work side by side with our hospital partners to clearly define their role and make meaningful connections with their patients and physicians.
For more information on the 3 steps that define a hospital’s role in the community, check out the below:
June 2013—- WESTFIELD, NEW JERSEY The DavidHenry Agency, along with their healthcare partners, announced that they have received six major awards for their collaborative work in custom publishing, healthcare advertising, integrated marketing and general creative services by the Healthcare Marketing Association, who hosted their Thirtieth Annual Healthcare Advertising Awards in Atlanta last month. A national panel of judges awarded those agencies and their healthcare partners whose entries displayed exceptional quality, creativity and message effectiveness.
“I am extremely proud of our team and the recognitions received on behalf of and for our clients,” stated David Fink, President and Chief Communications Officer for The DavidHenry Agency. “It’s not only terrific that these projects reflect several key areas of our business – integrated marketing, interactive, and custom publishing services, but more importantly, that these initiatives helped our clients achieve their strategic and creative goals.”
The DavidHenry Agency and their healthcare partners are honored to receive the following awards:
Silver Award:
Bronze Award:
Merit Award:
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, sponsored by the Healthcare Marketing Report. A total of 4,000 entries were received for this competition, making it the largest healthcare awards competition in 30 years.
The DavidHenry Agency is a full-service marketing and communications company, planning, developing, implementing and tracking strategic communications that drive incremental demand for products and services. For more information, please call 908.389.1200 or email at info@davidhenryagency.com.
Aria Health's Aria Saved My Life
Aria Health's Aria Fall 2012 Issue
RMA Ovatures Logo
Daughters of Israel's Branding Ad
Doylestown Dialogue's Report to Our Community
Overlook View Directory of Physicians, 2012
After completing a thorough agency review process, Aria Health, Philadelphia, PA, has selected The DavidHenry Agency (DHA) as its marketing and communications partner. The first order of business? Creation and roll out of Aria’s new “Caring Neighbors” advertising campaign and the custom publication ARIA.
The Campaign:
The DavidHenry Agency created illustrative representations of each neighborhood in which Aria Health’s hospitals are located, layering local icons such as eateries, parks, public transportation, educational centers, and homes together to create the visual partnership between Aria Health and its local communities. The agency used the illustrations in an integrated, targeted campaign for each market, including billboards, train station posters and banners, bumper magnets, print advertisements, mall banners, and animated movie theater ads.
The Custom Publication:
Aria Health has grown to be the largest healthcare provider in Northeast Philadelphia and Lower Bucks County, recruiting top-notch physicians, acquiring cutting edge technology, and embracing modern technologies that serve to strengthen and support its commitment to patients. While doing so, Aria remains true to its local communities, offering patient education and outreach activities, wellness programs, and ready-access for its patients. T hese brand promises were the most important to convey in the campaign message and throughout the custom publication.
DHA and Aria will leverage traditional and modern marketing measurements, combined with ongoing market research, to measure the effectiveness of these marketing initiatives, developing, creating, and executing the next phase of the integrated marketing plan for release this Spring.
For more information on ARIA magazine, download the Media Kit.
To learn more about The David Henry Agency’s integrated marketing and communications services, call 908-389-1200, ext. 108.
