In today’s highly competitive markets, where marketing budgets are so closely monitored and return on investment (ROI) is the bible by which to gauge the success of your efforts, its important to focus not only on the services that you provide to clients, but the manner in which they are provided.

The front face of any company is crucial. While some may think it’s only the end result and ROI that makes or breaks an effort, the service delivery can often leave the most lasting impression on your client.  In a recent Forbes article, Tom Post shares his best and worst customer service experiences.  Bottom line?  Customer service is fairly easy – be timely, be responsive, be customer-focused, and do all that you can — within reason and “business sense” — to keep your customers coming back.

It’s said that it takes 5 times as much effort to recruit a new client as it does to keep an existing one – are you doing all you can to retain your clients – and keep them happy?

http://www.forbes.com/sites/tompost/2013/06/04/the-best-and-worst-customer-service/