The Orthopedic Institute of New Jersey (OINJ) is a large, multi-location orthopedic practice serving communities throughout New Jersey and Pennsylvania. DavidHenry Marketing & Media has established a comprehensive brand message platform and communications program that features various specialty services, OINJ physicians, affiliate partners, community events, and leveraged print, digital, radio, TV/video, outdoor, and other paid media to generate patient leads, retention, and build their referral networks.
As the agency of record for Richmond University Medical Center, DavidHenry Marketing & Media works as an extension of the marketing and development office to create advertising campaigns, specialty event marketing and promotions, and collateral. This includes award-winning custom publications, annual reports, and other materials to drive their organization’s mission.
The number of fertility patients at Reproductive Medicine Associates of New Jersey (RMANJ) who require egg donation is rising. Leveraging modern marketing tools, RMANJ is looking to recruit new donors — specifically targeting healthy, young females who are 21-31 years old. DavidHenry developed an integrated communications platform including rebranding the Egg Donor Program as Ovatures, an interactive website, social media program, and printed detail aids for both physicians and patients.
The Rahway Redevelopment Agency was looking to create communications to highlight and promote its successful development efforts spanning the previous 15 years. The goal was to share the town’s unique approach to the redevelopment process, which includes capitalizing on the town’s brand and demonstrating its ‘business friendly’ atmosphere for prospective developers and businesses. DavidHenry developed and executed a fully integrated program including video, interactive tablet and mobile applications, website, trade show booth and supporting collateral materials. The Rahway Redevelopment Agency continues to attract new developers and their projects, retailers and other businesses from the results of ‘The Stage Is Set’ campaign.
DavidHenry has worked with Whole Foods Market to develop posters, advertorial and feature magazine layouts, and other in-magazine and in-store promotion materials. These communication tools are used to drive sales of specific fresh products in their stores, and retain leadership in healthy foods/nutrition by educating its primary female, head of household consumer audience.
Associates in Cardiovascular Disease (AICD), a leading cardiology practice with several locations in northern New Jersey, was seeking a custom communications solution designed to establish a deeper connection with their existing patient base while promoting their continued growth and alignment with Atlantic Health System as a means to drive incremental patient volume. DavidHenry refreshed the AICD interactive web platform, implemented a successful SEO/SEM campaign and built and managed a dynamic social media page that included a philanthropic incentive program to increase followers. A digital media campaign was also employed to drive traffic to the practice site to view patient testimonials and physician hosted education videos. In addition, an aggressive local PR strategy was executed to position the physicians of AICD as regional subject matter experts in cardiovascular disease.
DavidHenry marketed and managed every aspect of the Overlook 5K promotional campaign. From media planning and buying to ad design and placement, DavidHenry was the exclusive communications partner in making this event a success. In addition to the media, DavidHenry also produced special event invitations, direct mail pieces, posters and supporting collateral materials. The results: an increase in attendance over the previous year by thirty-five percent!
