As the marketing and media agency partner for UPMC Susquehanna, DavidHenry works on a variety of corporate and service line initiatives. This includes comprehensive and integrated media campaigns for hospital branding, primary care doctors advertising, and specialty and service line department initiatives within their network. As the premier provider of health care in central PA, UPMC Susquehanna is uniquely set in a rural community with high profile/ large market personnel and resources for their patients.
The Orthopedic Institute of New Jersey (OINJ) is a large, multi-location orthopedic practice serving communities throughout New Jersey and Pennsylvania. DavidHenry Marketing & Media has established a comprehensive brand message platform and communications program that features various specialty services, OINJ physicians, affiliate partners, community events, and leveraged print, digital, radio, TV/video, outdoor, and other paid media to generate patient leads, retention, and build their referral networks.
As the agency of record for Richmond University Medical Center, DavidHenry Marketing & Media works as an extension of the marketing and development office to create advertising campaigns, specialty event marketing and promotions, and collateral. This includes award-winning custom publications, annual reports, and other materials to drive their organization’s mission.
As the marketing and media agency partner for Nature’s Food Markets, DavidHenry works on a variety of initiatives to build awareness, drive traffic to the store, and optimize promotions and events. This includes paid and unpaid advertising, social media, branding and communications strategies, and much more.
When Aria Health welcomed the world-class 3B Orthopaedic Institute, DavidHenry launched the announcement campaign for the nationally recognized group leveraging local and regional media – including print, outdoor, radio, interactive and direct mail. As the outreach for the “3Bs” continues, they are promoted in conjunction with the orthopaedic service line at Aria Health, and highlighted in Aria’s “Remember When” campaign including TV, online and sponsorship of the U.S. Open golf sponsorship.
DavidHenry has worked with Whole Foods Market to develop posters, advertorial and feature magazine layouts, and other in-magazine and in-store promotion materials. These communication tools are used to drive sales of specific fresh products in their stores, and retain leadership in healthy foods/nutrition by educating its primary female, head of household consumer audience.
DavidHenry worked with the city of Paterson’s Special Improvement District to launch a new campaign to drive shoppers to downtown Paterson. DavidHenry developed the brand identity and rolled it out across multiple platforms including: advertising (outdoor/transit), print collateral, and interactive (website, social media & banner ads).
Having launched its “The Wait is Over” announcement campaign, HackensackUMC at Pascack Valley officially opened its doors to its first patient. DavidHenry designed, implemented and continues to measure the completely integrated marketing and communications platform designed to establish them as a state-of-the-art facility serving the local community. HackensackUMC is a newly established healthcare provider in Bergen County, New Jersey, with a fresh new brand. Direct response has been measured in the form of grand opening event attendance, emergency room visits, maternity center tours, and calls to action in direct mail marketing.
DavidHenry is responsible for corporate branding and overall communications for The Cardiovascular Care Group’s multiple service lines. The Vein Center is a specialty practice within The Cardiovascular Care Group. The Vein Center wanted to create a separate brand for the practice, with the goal of messaging its unique features. These include 30-minute treatments, all performed within the beautiful, spa-like office setting, with patients resuming normal activities that same day. DavidHenry has helped The Cardiovascular Care Group promote each of its existing service lines and set the stage for future offerings.
DavidHenry was selected as Space Farm’s marketing, media and creative services partner, and shortly thereafter launched an integrated advertising campaign that included TV, radio, print, outdoor, and interactive promotion initiatives. Space Farms is a zoo and museum located in Sussex County, New Jersey. Their season runs from March through October each year, and their admissions volume is greatly affected by the visibility and reception of its promotions in their geographic footprint during that timeframe. Space Farms’ concluded with an 11% increase in revenues over the previous year.
