As the marketing and media agency partner for UPMC Susquehanna, DavidHenry works on a variety of corporate and service line initiatives. This includes comprehensive and integrated media campaigns for hospital branding, primary care doctors advertising, and specialty and service line department initiatives within their network. As the premier provider of health care in central PA, UPMC Susquehanna is uniquely set in a rural community with high profile/ large market personnel and resources for their patients.
The Orthopedic Institute of New Jersey (OINJ) is a large, multi-location orthopedic practice serving communities throughout New Jersey and Pennsylvania. DavidHenry Marketing & Media has established a comprehensive brand message platform and communications program that features various specialty services, OINJ physicians, affiliate partners, community events, and leveraged print, digital, radio, TV/video, outdoor, and other paid media to generate patient leads, retention, and build their referral networks.
As the marketing and media agency partner for Nature’s Food Markets, DavidHenry works on a variety of initiatives to build awareness, drive traffic to the store, and optimize promotions and events. This includes paid and unpaid advertising, social media, branding and communications strategies, and much more.
When Aria Health welcomed the world-class 3B Orthopaedic Institute, DavidHenry launched the announcement campaign for the nationally recognized group leveraging local and regional media – including print, outdoor, radio, interactive and direct mail. As the outreach for the “3Bs” continues, they are promoted in conjunction with the orthopaedic service line at Aria Health, and highlighted in Aria’s “Remember When” campaign including TV, online and sponsorship of the U.S. Open golf sponsorship.
The Rahway Redevelopment Agency was looking to create communications to highlight and promote its successful development efforts spanning the previous 15 years. The goal was to share the town’s unique approach to the redevelopment process, which includes capitalizing on the town’s brand and demonstrating its ‘business friendly’ atmosphere for prospective developers and businesses. DavidHenry developed and executed a fully integrated program including video, interactive tablet and mobile applications, website, trade show booth and supporting collateral materials. The Rahway Redevelopment Agency continues to attract new developers and their projects, retailers and other businesses from the results of ‘The Stage Is Set’ campaign.
DavidHenry was selected as Space Farm’s marketing, media and creative services partner, and shortly thereafter launched an integrated advertising campaign that included TV, radio, print, outdoor, and interactive promotion initiatives. Space Farms is a zoo and museum located in Sussex County, New Jersey. Their season runs from March through October each year, and their admissions volume is greatly affected by the visibility and reception of its promotions in their geographic footprint during that timeframe. Space Farms’ concluded with an 11% increase in revenues over the previous year.
