info@davidhenryagency.com or call 908.389.1200
02 Feb 2010
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Muralo Chooses The DavidHenry Agency to Launch a New Paint

February 2, 2010 | 0 Comments | , , , , , , , , , ,

Muralo

Westfield, NJ – May 15, 2009 –Muralo Paints has been making paint since 1894. To re-launch their Ultra Waterborne Semi-Gloss, they relied on the DavidHenry Agency to promote its unique selling point: it’s a revolutionary product that goes on smoother and dries with a finish unlike any other paint on the market.

To emphasize the product’s major benefit, The DavidHenry Agency created a marketing campaign around a “High Definition” concept. Brochures, flyers, ads, stickers, and in-store displays were developed, designed and produced in support of the HD theme. To complete the package a Sony® brand HDtv is being offered as a sweepstakes prize, along with prizes of cash and Muralo paint.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

02 Feb 2010
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Interstate Waste Services Working Smarter with New Look From DHA

February 2, 2010 | 0 Comments | , , , , , , ,

Interstate Waste Services

Westfield, NJ – May 15, 2009 –Working through Rader PR, The DavidHenry Agency just recently finished revamping the Interstate Waste Services’ sales and marketing materials to usher in a new era for IWS. The DavidHenry Agency set out to create a cohesive and eye-catching campaign that highlights IWS’s versatility as well as their green initiative.

With tag lines like, “A green tomorrow starts today” and “Serving you, protecting our environment,” Rader PR and The DavidHenry Agency emphasize IWS’s core values and show the company to be the waste services company that meets today’s environmental needs. The marketing materials created display IWS’s available services with an uncluttered aesthetic for easy viewing, matching the company’s “clean” outlook.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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The City of Paterson Hires The DavidHenry Agency

February 1, 2010 | 0 Comments | , , , , , , , , ,

City of Paterson

Westfield, NJ – May 15, 2009 – The City of Paterson recently approached The DavidHenry Agency to design its 2009 calendar. To maximize usage, which would help publicize city events and service schedules, The DavidHenry Agency laid out the calendar as a weekly planner, with events for each week presented on the facing page; eye-catching photos make it a piece that every city resident will want to keep on view. This project is one of many in a new relationship between The DavidHenry Agency and the City of Paterson.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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The JCC on the Palisades Continues its Capital Campaign With the Communication Expertise of The DavidHenry Agency

February 1, 2010 | 0 Comments | , , ,

JCC on the Palisades

Westfield, NJ – Monday, April 28, 2008 – With the help of The DavidHenry Agency, the JCC on the Palisades has raised over $20 million to date in support of its ongoing capital campaign. The beautifully sited community center, set on a sprawling green campus, needed to update the infrastructure of the main building, provide different space for its pre-school and gymnasiums, and improve the safety of the facility for its 11,000 member families. DHA was selected from an agency review process to handle the communications needed for the campaign as well as the promotional materials to support it.

“The committee members of the JCC capital campaign are dedicated to their mission and have boundless energy in exploring the possibilities available to reach their goal,” said David Fink, President and Chief Communications Officer at The DavidHenry Agency. “It’s been a pleasure being a part of such a hard-working group, and I’m glad the creative tools we’ve given them have worked so well.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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Overlook View Magazine Finds a New Publisher in The DavidHenry Agency

February 1, 2010 | 0 Comments | , , , , ,

Overlook View covers

Westfield, NJ – Monday, April 28, 2008 – On the eve of its tenth anniversary, Overlook View magazine wanted a fresh look and feel to improve its impact on the over 75,000 female decision-makers in central and northern New Jersey it reaches every month. So, after a thorough agency review, the magazine reached out to The DavidHenry Agency. The well-respected publication of Overlook Hospital, a premier member of the Atlantic Health System, awarded DHA a myriad of responsibilities – from layout and design through production and advertising sales, all the way up through that of publisher.

Overlook View is the health and lifestyle magazine that its readers turn to for information on a variety of topics, including diabetes control, weight-loss management, plastic surgery, baby care, cancer and recovery – and everything in between. Already given top ratings for usefulness among its readership, the magazine wanted to make sure that its visual impression would match and highlight its stellar content, which also features well-known celebrities who share their healthcare and lifestyle experiences as well as profiles of regional and national stories and events. DHA pulled through with a brand new cover design, a clear and engaging layout for the interior, and, of course, the sales tools needed to reach their advertising base.

“We are very proud of the new magazine,” said Grant Knaggs, Director of Business Development and Physician Relations at Overlook Hospital. “The new design has been well received and we have gotten tremendous positive feedback from not only our readers but advertisers as well.”

David Fink, President and Chief Communications Officer at The David Henry Agency, said, “Being selected to redesign the magazine was very exciting and gave us a chance to showcase our creative ideas. The icing on the cake is the opportunity to put our business sense to work as well, as publisher and in advertising sales. Our marketing skills are definitely to the forefront in this enterprise. We look forward to a great working partnership.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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The Town of Long Branch Chooses The DavidHenry Agency for Calendar Opportunity

February 1, 2010 | 0 Comments | , , , , , , ,

Longbranch Calendar

Westfield, NJ – Monday, April 28, 2008 – Oh, did you think we meant posing? Sorry, the Town of Long Branch needed a redesign of its municipal calendar, and awarded DHA the creative task after a thorough review process. The new calendar highlights town events and functions for the year, as well as spotlights local businesses and scenic views.

“It was well received, everyone commented how nicely it was done. People have been asking for seconds…it is a really nice calendar, it came out really well.” – Gloria Winnick

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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The Entech Group Comes to The DavidHenry Agency For a Home Away From Home

February 1, 2010 | 0 Comments | , , , ,

Entech Booth

Westfield, NJ – Monday, April 28, 2008 – Although the Entech Group is a well-regarded New Jersey-based environmental engineering and consulting firm, one thing they couldn’t design on their own was a new trade show booth. So they employed the creative minds at The DavidHenry Agency.

Trade shows are an important venue for companies in the engineering and construction business. New ideas, new contacts, and new sales are generated as prospects walk around the exhibit hall, jotting down notes in their PDAs. “We knew that Entech needed a booth that would showcase their expertise, stand out from the rest, and truly be representative of the services they offer,” said David Fink, President and Chief Communications Officer at The DavidHenry Agency. “The new booth DHA designed works on all counts, and it’s been successful for Entech on the exhibit floor.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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Garibaldi Group Signs on The DavidHenry Agency

February 1, 2010 | 0 Comments | , , , , ,

No GorillasWestfield, NJ – Monday, April 28, 2008 – The Garibaldi Group, a privately owned firm with over 85 years of experience in the commercial real estate industry, services the global needs of the corporate and investment arenas. Their clients include such Fortune 500 companies as Viacom, Continental Airlines, and Lipton – and now The DavidHenry Agency is this illustrious company’s agency of record, tasked with revamping branding and advertising and asked to provide ongoing media support.

DHA began the process with designing new ads using the new tagline it developed, “Your business is our tradition.”

“The DavidHenry Agency is an extremely adept organization that encompasses the ultimate in professionalism, commitment to client satisfaction and platform of services. Their advertising team understood our desired audience impact and created an eye-catching and concise marketing campaign.” – Tara Keating

“We’re always pleased with the opportunity to work with a company of such long-standing,” stated David Fink, President and Chief Communications Officer at The DavidHenry Agency. “Giving a new look and feel to an established business, to help draw in new clients while keeping the current ones, is a challenge we look forward to meeting.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

01 Feb 2010
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The DavidHenry Agency Gives the New Jersey Meadowlands Commission a New Web Presence

February 1, 2010 | 0 Comments | , , , , ,

NJ Meadowlands

Westfield, NJ – Monday, April 28, 2008 – Finding your way around the New Jersey Meadowlands Commission’s website just got a lot easier, thanks to the redesign completed by The DavidHenry Agency. The NJMC, the zoning and planning agency for a 30-square-mile area along the Hackensack River, covers parts of 14 municipalities in Bergen and Hudson Counties. As the Meadowlands is a unique place for new jobs, thriving communities and recreational opportunities in New Jersey, the NJMC website needed to reflect all these possibilities.

DHA worked with the NJMC to improve the appearance of the site and highlight the importance of the work the NJMC does. The website now reflects the responsibilities the NJMC has for promoting eco-tourism, energy, flood management, and transportation. The site is equally accessible for those curious about the opportunities the Meadowlands has to offer the general public (did you know you can get a guided tour by pontoon of the Hackensack River and the wetlands?) as well as for those needing to access the site for contracting, meeting and application purposes. (All documents and forms are now just a click away.)

David Fink, President and Chief Communications Officer at The DavidHenry Agency, noted that, “The NJMC came to us with a mission: to make their website more user-friendly and show all the initiatives that come within their purview more strongly. The redesign reflects these goals, and the website is now much more accessible to those who need it.”
The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

29 Jan 2010
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Hot New Jersey Creative Shop Receives a Series of Industry Awards for Outstanding Work

January 29, 2010 | 0 Comments | , , , , , ,

New Beagle Publishing and JCC

Westfield, NJ – May 15, 2007 – The DavidHenry Agency, a full-service creative communications agency located in Westfield, received four awards from The New Jersey Advertising Club for outstanding work the agency has developed for clients over the past year. The annual “Jersey Awards” competition, now in its 39th year, is one of the state’s foremost creative awards programs.  It recognizes the work of state-based advertising agencies and in-house departments.

Jerseys taken home by The DavidHenry Agency at the ceremony last month included awards for a brochure designed for Q-Electric, the leading manufacturer of electric scooters in the U.S. market; book covers created for New Beagle Publishing, the first exclusive publisher of a new genre of poetry called ‘poenza’; and a banner produced for the Palisades Jewish Community Center for the organization’s Capital and Endowment Campaign. All of these designs are part of larger, integrated marketing campaigns for the agency’s clients.

The DavidHenry Agency was also recognized earlier this year with a Marcom Award from the Association of Marketing and Communications Professionals for a quarterly newsletter it designs and produces for Tilcon New York Inc.  Tilcon mines and operates a 520-acre quarry located in Mt. Hope, NJ. Also this year, a brochure the agency created for the Jersey City Economic Development Corporation won a prestigious public sector award.

David Fink, President and Chief Communications Officer at The DavidHenry Agency said that he was “proud of the multiple honors and pleased that the industry recognizes the focus our agency has on creating memorable work that helps our clients achieve their marketing and business objectives.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.