As the marketing and media agency partner for UPMC Susquehanna, DavidHenry works on a variety of corporate and service line initiatives. This includes comprehensive and integrated media campaigns for hospital branding, primary care doctors advertising, and specialty and service line department initiatives within their network. As the premier provider of health care in central PA, UPMC Susquehanna is uniquely set in a rural community with high profile/ large market personnel and resources for their patients.
As the marketing, communications, and creative partner for the newly revamped NFL Alumni, DavidHenry established a new communications platform that includes on-line, off-line, and in-office designs to generate enthusiasm and participation from all constituencies. The NFL Alumni worked with DavidHenry to build awareness of its organization to its constituencies —and ultimately drive its mission of providing benefits and services to alumni members.
American Athlete magazine is an innovative new interactive publication focusing on the American Athlete’s inner life: Mind, Body & Spirit. American Athlete differs from other sports publications by going beyond routine event coverage, analysis and stats. Through branding, interactive and social media marketing, channel partnerships and direct communication to the sports and fitness world, DavidHenry has American Athlete positioned to quickly dominate the interactive sports and fitness publishing category.
The number of fertility patients at Reproductive Medicine Associates of New Jersey (RMANJ) who require egg donation is rising. Leveraging modern marketing tools, RMANJ is looking to recruit new donors — specifically targeting healthy, young females who are 21-31 years old. DavidHenry developed an integrated communications platform including rebranding the Egg Donor Program as Ovatures, an interactive website, social media program, and printed detail aids for both physicians and patients.
The Rahway Redevelopment Agency was looking to create communications to highlight and promote its successful development efforts spanning the previous 15 years. The goal was to share the town’s unique approach to the redevelopment process, which includes capitalizing on the town’s brand and demonstrating its ‘business friendly’ atmosphere for prospective developers and businesses. DavidHenry developed and executed a fully integrated program including video, interactive tablet and mobile applications, website, trade show booth and supporting collateral materials. The Rahway Redevelopment Agency continues to attract new developers and their projects, retailers and other businesses from the results of ‘The Stage Is Set’ campaign.
DavidHenry Marketing & Media works closely with Innovisk and their incubator companies to provide branding and marketing support. This includes the development of logos, style guides, web graphics, and both internal and external communications.
DavidHenry worked with the city of Paterson’s Special Improvement District to launch a new campaign to drive shoppers to downtown Paterson. DavidHenry developed the brand identity and rolled it out across multiple platforms including: advertising (outdoor/transit), print collateral, and interactive (website, social media & banner ads).
Associates in Cardiovascular Disease (AICD), a leading cardiology practice with several locations in northern New Jersey, was seeking a custom communications solution designed to establish a deeper connection with their existing patient base while promoting their continued growth and alignment with Atlantic Health System as a means to drive incremental patient volume. DavidHenry refreshed the AICD interactive web platform, implemented a successful SEO/SEM campaign and built and managed a dynamic social media page that included a philanthropic incentive program to increase followers. A digital media campaign was also employed to drive traffic to the practice site to view patient testimonials and physician hosted education videos. In addition, an aggressive local PR strategy was executed to position the physicians of AICD as regional subject matter experts in cardiovascular disease.
Aria Health, formerly Frankford Health, had recently rebranded itself to reflect its system-wide healthcare offerings. Leveraging its brand analysis and positioning strategy, DavidHenry created a new integrated campaign for Aria, highlighting the role each of its hospitals play in their respective communities. The “Caring Neighbors” campaign helped Aria further penetrate each of its service areas. The results from the “Caring Neighbors” campaign include: hundreds of calls, new social media followers, survey respondents, and ultimately patient population growth for each Aria location.
An engineering consulting firm focusing exclusively on aseptic processing and secondary packaging equipment for the pharmaceutical and biotech industry turned to DavidHenry for its brand identity, as well as for the website and other marketing and strategic communications materials needed for its new business launch. Core Reliance is a small business that is competing with large architecture and engineering firms. DavidHenry’s job was to help position Core Reliance consultants as “hands on” engineers, project managers and subject matter experts in this highly specialized area. DavidHenry developed all the essential materials that Core Reliance needed for a successful business launch, including logo, tag line, stationery and press materials; all were designed to clearly define the new company’s niche and set it apart from other consultants in this space. DavidHenry also designed, developed and launched the firm’s website, which instantly becomes an interactive resource for prospective clients as it educates and informs visitors about Core Reliance’s unique and effective approach to consulting in this area. With informative articles and blog posts and compelling imagery and graphics, the Core Reliance site positions the firm as a large, experienced and well-established player in the bio-pharma consulting market.
