As the agency of record for Richmond University Medical Center, DavidHenry Marketing & Media works as an extension of the marketing and development office to create advertising campaigns, specialty event marketing and promotions, and collateral. This includes award-winning custom publications, annual reports, and other materials to drive their organization’s mission.
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Mar 2018
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Sep 2013
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American Athlete
American Athlete magazine is an innovative new interactive publication focusing on the American Athlete’s inner life: Mind, Body & Spirit. American Athlete differs from other sports publications by going beyond routine event coverage, analysis and stats. Through branding, interactive and social media marketing, channel partnerships and direct communication to the sports and fitness world, DavidHenry has American Athlete positioned to quickly dominate the interactive sports and fitness publishing category.
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Sep 2013
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Aria Health
When Aria Health welcomed the world-class 3B Orthopaedic Institute, DavidHenry launched the announcement campaign for the nationally recognized group leveraging local and regional media – including print, outdoor, radio, interactive and direct mail. As the outreach for the “3Bs” continues, they are promoted in conjunction with the orthopaedic service line at Aria Health, and highlighted in Aria’s “Remember When” campaign including TV, online and sponsorship of the U.S. Open golf sponsorship.
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Aug 2013
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Aria Health
Aria Health, formerly Frankford Health, had recently rebranded itself to reflect its system-wide healthcare offerings. Leveraging its brand analysis and positioning strategy, DavidHenry created a new integrated campaign for Aria, highlighting the role each of its hospitals play in their respective communities. The “Caring Neighbors” campaign helped Aria further penetrate each of its service areas. The results from the “Caring Neighbors” campaign include: hundreds of calls, new social media followers, survey respondents, and ultimately patient population growth for each Aria location.
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Aug 2013
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The Silverstrom Group
Partnering with The Silverstrom Group, a family dental practice in New Jersey, DavidHenry created integrated marketing deliverables to promote additional services to their existing customer base and recruit new patients for all the services the practice provides. Silverstrom Dental Group has re-established a long-term branding and communications program that has enhanced patient communication and service promotion, creating greater market awareness.
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Aug 2013
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Tilcon
Tilcon is an integrated materials company with multiple New York and New Jersey operations that include quarries, asphalt plants, recycling plants, water terminals and a heavy highway construction division. DavidHenry provides a variety of creative services for Tilcon including the design and publishing of its quarterly magazine, branding campaigns for several print publications, logo designs and an assortment of special projects. In addition to handling these projects, DavidHenry helps manage the placement of all related media and supports the public relations division.
