As the marketing, communications, and creative partner for the newly revamped NFL Alumni, DavidHenry established a new communications platform that includes on-line, off-line, and in-office designs to generate enthusiasm and participation from all constituencies. The NFL Alumni worked with DavidHenry to build awareness of its organization to its constituencies —and ultimately drive its mission of providing benefits and services to alumni members.
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Mar 2018
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09
Mar 2018
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Richmond University Medical Center
As the agency of record for Richmond University Medical Center, DavidHenry Marketing & Media works as an extension of the marketing and development office to create advertising campaigns, specialty event marketing and promotions, and collateral. This includes award-winning custom publications, annual reports, and other materials to drive their organization’s mission.
09
Sep 2013
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American Athlete
American Athlete magazine is an innovative new interactive publication focusing on the American Athlete’s inner life: Mind, Body & Spirit. American Athlete differs from other sports publications by going beyond routine event coverage, analysis and stats. Through branding, interactive and social media marketing, channel partnerships and direct communication to the sports and fitness world, DavidHenry has American Athlete positioned to quickly dominate the interactive sports and fitness publishing category.
09
Sep 2013
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Aria Health
When Aria Health welcomed the world-class 3B Orthopaedic Institute, DavidHenry launched the announcement campaign for the nationally recognized group leveraging local and regional media – including print, outdoor, radio, interactive and direct mail. As the outreach for the “3Bs” continues, they are promoted in conjunction with the orthopaedic service line at Aria Health, and highlighted in Aria’s “Remember When” campaign including TV, online and sponsorship of the U.S. Open golf sponsorship.
09
Sep 2013
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Rahway Redevelopment Agency
The Rahway Redevelopment Agency was looking to create communications to highlight and promote its successful development efforts spanning the previous 15 years. The goal was to share the town’s unique approach to the redevelopment process, which includes capitalizing on the town’s brand and demonstrating its ‘business friendly’ atmosphere for prospective developers and businesses. DavidHenry developed and executed a fully integrated program including video, interactive tablet and mobile applications, website, trade show booth and supporting collateral materials. The Rahway Redevelopment Agency continues to attract new developers and their projects, retailers and other businesses from the results of ‘The Stage Is Set’ campaign.
15
Aug 2013
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Paterson Special Improvement District
DavidHenry worked with the city of Paterson’s Special Improvement District to launch a new campaign to drive shoppers to downtown Paterson. DavidHenry developed the brand identity and rolled it out across multiple platforms including: advertising (outdoor/transit), print collateral, and interactive (website, social media & banner ads).
01
Aug 2013
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The Silverstrom Group
Partnering with The Silverstrom Group, a family dental practice in New Jersey, DavidHenry created integrated marketing deliverables to promote additional services to their existing customer base and recruit new patients for all the services the practice provides. Silverstrom Dental Group has re-established a long-term branding and communications program that has enhanced patient communication and service promotion, creating greater market awareness.
