DavidHenry worked with the city of Paterson’s Special Improvement District to launch a new campaign to drive shoppers to downtown Paterson. DavidHenry developed the brand identity and rolled it out across multiple platforms including: advertising (outdoor/transit), print collateral, and interactive (website, social media & banner ads).
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Aug 2013
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Aug 2013
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Associates in Cardiovascular Disease
Associates in Cardiovascular Disease (AICD), a leading cardiology practice with several locations in northern New Jersey, was seeking a custom communications solution designed to establish a deeper connection with their existing patient base while promoting their continued growth and alignment with Atlantic Health System as a means to drive incremental patient volume. DavidHenry refreshed the AICD interactive web platform, implemented a successful SEO/SEM campaign and built and managed a dynamic social media page that included a philanthropic incentive program to increase followers. A digital media campaign was also employed to drive traffic to the practice site to view patient testimonials and physician hosted education videos. In addition, an aggressive local PR strategy was executed to position the physicians of AICD as regional subject matter experts in cardiovascular disease.
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Aug 2013
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HackensackUMC at Pascack Valley
Having launched its “The Wait is Over” announcement campaign, HackensackUMC at Pascack Valley officially opened its doors to its first patient. DavidHenry designed, implemented and continues to measure the completely integrated marketing and communications platform designed to establish them as a state-of-the-art facility serving the local community. HackensackUMC is a newly established healthcare provider in Bergen County, New Jersey, with a fresh new brand. Direct response has been measured in the form of grand opening event attendance, emergency room visits, maternity center tours, and calls to action in direct mail marketing.
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Aug 2013
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The Cardiovascular Care Group
DavidHenry is responsible for corporate branding and overall communications for The Cardiovascular Care Group’s multiple service lines. The Vein Center is a specialty practice within The Cardiovascular Care Group. The Vein Center wanted to create a separate brand for the practice, with the goal of messaging its unique features. These include 30-minute treatments, all performed within the beautiful, spa-like office setting, with patients resuming normal activities that same day. DavidHenry has helped The Cardiovascular Care Group promote each of its existing service lines and set the stage for future offerings.
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Aug 2013
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The Silverstrom Group
Partnering with The Silverstrom Group, a family dental practice in New Jersey, DavidHenry created integrated marketing deliverables to promote additional services to their existing customer base and recruit new patients for all the services the practice provides. Silverstrom Dental Group has re-established a long-term branding and communications program that has enhanced patient communication and service promotion, creating greater market awareness.
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Aug 2013
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Tilcon
Tilcon is an integrated materials company with multiple New York and New Jersey operations that include quarries, asphalt plants, recycling plants, water terminals and a heavy highway construction division. DavidHenry provides a variety of creative services for Tilcon including the design and publishing of its quarterly magazine, branding campaigns for several print publications, logo designs and an assortment of special projects. In addition to handling these projects, DavidHenry helps manage the placement of all related media and supports the public relations division.
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May 2013
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Overlook Medical Center
DavidHenry marketed and managed every aspect of the Overlook 5K promotional campaign. From media planning and buying to ad design and placement, DavidHenry was the exclusive communications partner in making this event a success. In addition to the media, DavidHenry also produced special event invitations, direct mail pieces, posters and supporting collateral materials. The results: an increase in attendance over the previous year by thirty-five percent!
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Apr 2013
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Core Reliance
An engineering consulting firm focusing exclusively on aseptic processing and secondary packaging equipment for the pharmaceutical and biotech industry turned to DavidHenry for its brand identity, as well as for the website and other marketing and strategic communications materials needed for its new business launch. Core Reliance is a small business that is competing with large architecture and engineering firms. DavidHenry’s job was to help position Core Reliance consultants as “hands on” engineers, project managers and subject matter experts in this highly specialized area. DavidHenry developed all the essential materials that Core Reliance needed for a successful business launch, including logo, tag line, stationery and press materials; all were designed to clearly define the new company’s niche and set it apart from other consultants in this space. DavidHenry also designed, developed and launched the firm’s website, which instantly becomes an interactive resource for prospective clients as it educates and informs visitors about Core Reliance’s unique and effective approach to consulting in this area. With informative articles and blog posts and compelling imagery and graphics, the Core Reliance site positions the firm as a large, experienced and well-established player in the bio-pharma consulting market.
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Apr 2013
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Space Farms Zoo & Museum
DavidHenry was selected as Space Farm’s marketing, media and creative services partner, and shortly thereafter launched an integrated advertising campaign that included TV, radio, print, outdoor, and interactive promotion initiatives. Space Farms is a zoo and museum located in Sussex County, New Jersey. Their season runs from March through October each year, and their admissions volume is greatly affected by the visibility and reception of its promotions in their geographic footprint during that timeframe. Space Farms’ concluded with an 11% increase in revenues over the previous year.
Space Farms 30 Second Radio Spot
Space Farms 15 Second Radio Spot
