info@davidhenryagency.com or call 908.389.1200
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The Entech Group Comes to The DavidHenry Agency For a Home Away From Home

Entech Booth

Westfield, NJ – Monday, April 28, 2008Although the Entech Group is a well-regarded New Jersey-based environmental engineering and consulting firm, one thing they couldn’t design on their own was a new trade show booth. So they employed the creative minds at The DavidHenry Agency.

Trade shows are an important venue for companies in the engineering and construction business. New ideas, new contacts, and new sales are generated as prospects walk around the exhibit hall, jotting down notes in their PDAs. “We knew that Entech needed a booth that would showcase their expertise, stand out from the rest, and truly be representative of the services they offer,” said David Fink, President and Chief Communications Officer at The DavidHenry Agency. “The new booth DHA designed works on all counts, and it’s been successful for Entech on the exhibit floor.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

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Garibaldi Group Signs on The DavidHenry Agency

No GorillasWestfield, NJ – Monday, April 28, 2008The Garibaldi Group, a privately owned firm with over 85 years of experience in the commercial real estate industry, services the global needs of the corporate and investment arenas. Their clients include such Fortune 500 companies as Viacom, Continental Airlines, and Lipton – and now The DavidHenry Agency is this illustrious company’s agency of record, tasked with revamping branding and advertising and asked to provide ongoing media support.

DHA began the process with designing new ads using the new tagline it developed, “Your business is our tradition.”

“The DavidHenry Agency is an extremely adept organization that encompasses the ultimate in professionalism, commitment to client satisfaction and platform of services. Their advertising team understood our desired audience impact and created an eye-catching and concise marketing campaign.” – Tara Keating

“We’re always pleased with the opportunity to work with a company of such long-standing,” stated David Fink, President and Chief Communications Officer at The DavidHenry Agency. “Giving a new look and feel to an established business, to help draw in new clients while keeping the current ones, is a challenge we look forward to meeting.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

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The DavidHenry Agency Gives the New Jersey Meadowlands Commission a New Web Presence

NJ Meadowlands

Westfield, NJ – Monday, April 28, 2008 Finding your way around the New Jersey Meadowlands Commission’s website just got a lot easier, thanks to the redesign completed by The DavidHenry Agency. The NJMC, the zoning and planning agency for a 30-square-mile area along the Hackensack River, covers parts of 14 municipalities in Bergen and Hudson Counties. As the Meadowlands is a unique place for new jobs, thriving communities and recreational opportunities in New Jersey, the NJMC website needed to reflect all these possibilities.

DHA worked with the NJMC to improve the appearance of the site and highlight the importance of the work the NJMC does. The website now reflects the responsibilities the NJMC has for promoting eco-tourism, energy, flood management, and transportation. The site is equally accessible for those curious about the opportunities the Meadowlands has to offer the general public (did you know you can get a guided tour by pontoon of the Hackensack River and the wetlands?) as well as for those needing to access the site for contracting, meeting and application purposes. (All documents and forms are now just a click away.)

David Fink, President and Chief Communications Officer at The DavidHenry Agency, noted that, “The NJMC came to us with a mission: to make their website more user-friendly and show all the initiatives that come within their purview more strongly. The redesign reflects these goals, and the website is now much more accessible to those who need it.”
The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

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Hot New Jersey Creative Shop Receives a Series of Industry Awards for Outstanding Work

New Beagle Publishing and JCC

Westfield, NJ – May 15, 2007The DavidHenry Agency, a full-service creative communications agency located in Westfield, received four awards from The New Jersey Advertising Club for outstanding work the agency has developed for clients over the past year. The annual “Jersey Awards” competition, now in its 39th year, is one of the state’s foremost creative awards programs.  It recognizes the work of state-based advertising agencies and in-house departments.

Jerseys taken home by The DavidHenry Agency at the ceremony last month included awards for a brochure designed for Q-Electric, the leading manufacturer of electric scooters in the U.S. market; book covers created for New Beagle Publishing, the first exclusive publisher of a new genre of poetry called ‘poenza’; and a banner produced for the Palisades Jewish Community Center for the organization’s Capital and Endowment Campaign. All of these designs are part of larger, integrated marketing campaigns for the agency’s clients.

The DavidHenry Agency was also recognized earlier this year with a Marcom Award from the Association of Marketing and Communications Professionals for a quarterly newsletter it designs and produces for Tilcon New York Inc.  Tilcon mines and operates a 520-acre quarry located in Mt. Hope, NJ. Also this year, a brochure the agency created for the Jersey City Economic Development Corporation won a prestigious public sector award.

David Fink, President and Chief Communications Officer at The DavidHenry Agency said that he was “proud of the multiple honors and pleased that the industry recognizes the focus our agency has on creating memorable work that helps our clients achieve their marketing and business objectives.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

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Newton Memorial Hospital Selects the DavidHenry Agency for Re-Branding And Ongoing Communications Programs

Newton Memorial Hospital

Westfield, NJ – May 15, 2007The DavidHenry Agency, a full-service creative communications agency, was selected by the Newton Memorial Hospital last week to help create its upcoming re-branding and positioning campaign.  The Westfield-based agency was chosen over several other agencies that competed in an extensive review process aimed at matching Newton Memorial Hospital with an agency partner that understood the hospital’s direction and could support its goals.

The medical facility has already begun its multi-year expansion with significant changes and developments such as the opening of The Charles L. Tice Heart Center for Diagnostic Services.  The 7,000+ square-foot addition to the hospital features a cardiac catheterization lab, today’s highest standard in detecting and diagnosing vascular/coronary artery disease.

The current growth at the hospital and at its outreach facilities in Sparta and Milford, Pennsylvania has transitioned it from a small local medical center to the dominant regional medical service provider in Sussex County.  NMH has joined forces with The DavidHenry Agency and its branding partner, Brand Champs, to increase awareness of its strengths and many benefits to the community and healthcare professionals.

Jim Furgeson, Director of Marketing and Business Development at NMH said, “We chose The DavidHenry Agency for their branding expertise and fresh creative perspective.  We look forward to working with the team at DHA to take our hospital’s marketing efforts to new heights.”

David Fink, President and Chief Communications Officer at The DavidHenry Agency said, “We look forward to communicating a vision and very exciting future for Newton Memorial Hospital.”  Fink added that he was “pleased that hospital decision-makers recognized the agency’s deep understanding of and commitment to its goals.”

Newton Memorial Hospital is a short term, acute care 148-bed hospital located in Northwestern New Jersey.  The hospital houses a consulting staff of physician specialists including endocrinologists, gastroenterologist, nephrologists, oncologists, orthopedists, pediatric neurologists and reconstructive maxillofacial surgeons.  Its physicians represent more than forty specialties and subspecialties.  The facility provides inpatient and outpatient health care services to residents of Sussex, northern Warren and Pike Counties, insuring them convenient access to needed health services.  Newton Memorial Hospital continually strives to provide high-quality; patient focused health care services at a low cost, all within the walls of their every growing state-of-the-art medical center.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

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Systems Development and Strategic Marketing – Same Approach, Superior Results by David Fink, President, CCO, The DavidHenry Agency

Tech News Magazine

Westfield, NJ – May 15, 2007As a technologist, you are trained to think about “process” – your mind understands systems and how they are built so that they address the needs of customers, provide scalability, and can adapt to customers’ changing needs. Your process-orientation enables you to systematically plan, develop, implement and track the success of your systems and solutions, and how they relate to the customer’s internal and external operations. You are essentially establishing a solid platform from which additional modules or services can be added or manipulated without affecting the integrity of your initial design.

Now that you have mastered this process and approach to systems development, you can apply the same techniques to get your product or service to market. How?

When you approach the marketing communications planning process, it is very similar to the way a technology solutions provider develops an application or system.

Consider This Six-Phase Planning Process:

Step 1 – Understand The Vision: If you are a technology solutions provider, chances are that your project team conducts an initial kick-off session with your customer when beginning a new project. This forum is used to clearly define the vision of the project, understand the goals and milestones, and evaluate the resources that will drive the project to completion. Similarly, as a marketer, you must understand and define your vision, business and marketing objectives, and how the resources and operations of an organization may enhance or impede its marketing initiatives.

Additionally, at this stage of development it is important to identify the unique selling proposition (USP) of your products and/or services, analyze the competition, and begin to conduct a thorough market opportunity assessment. The planning team has then effectively obtained the necessary data to make informed recommendations for the marketing program. Use this fact-finding mission to further develop target audience profiles, review market trends, and outline the ways in which the program can best leverage the communication and distribution channels available to your organization. Typically you can create a “Project Brief” that summarizes the findings to ensure that all parties involved are “on the same page.”  Is this sounding familiar?  It should.

Step 2 – Complete The Discovery Phase: In this phase of systems development, technology professionals often evaluate the specific resources, environmental conditions and other variables that can impact decisions related to the project. From a marketing standpoint, this includes a detailed review of the resources required to execute the plan and systems in place to track results and analyze the return on investment.  This guides the planning team in determining the best use of budgeted funds, personnel, partner relationships, communications tools and other key resources to achieve goals and objectives detailed during Step 1.

A detailed analysis and review of the resources required for future planning and their associated costs are integrated into your program recommendations and a “Menu of Opportunity” is built. Outline the costs to develop materials that support the communications platform, organize the marketing and media plan and budget, and clearly outline how each initiative will impact the business and marketing objectives.

Step 3 – Design Your Playbook: For most technology solutions providers, this is the phase in which they deliver a “Requirements Planning” document – essentially a project game plan. Similarly, you can put on your marketing hat and create a playbook that includes the program overview, goals and objectives, program milestones, resources required, pricing and promotions, media plan, team utilization, and other implementation requirements.  The marketing program, or playbook, also should include a timeline and complete budget.

Step 4 – Make Critical Decisions: At this stage, key decision makers discuss and review the recommendation and work together to finalize the plan that will be executed, its timeframe and budget.  This finalized plan should be organized in a binder which then serves as a blueprint for the program.

Step 5 – Manage Your Development: During this phase, programmers create the tools needed to implement a system. For your marketing, this is the stage where you need to design and produce all of the relevant communications material that will drive your marketing program.  This may include collateral material, web site development, advertising, public relations, sales materials, video production, events or tradeshow graphics, promotions, direct marketing, and ancillary interactive marketing solutions.  Make sure you have ample time for internal reviews and revisions throughout this process.

Step 6 – Ensure Effective Deployment: This is the beginning of the execution phase which includes the selection of team members at each level to support the implementation, management and reporting for the plan.  This ensures that each team member is working from the plan and using common tracking and reporting tools.

Remember, your products and services and can not be a “Field of Dreams” approach – “Build It and They Will Come.” To get your company’s offerings to market, leverage your process-orientation and the planning process described above to develop a strategic marketing plan that is in line with your business goals.

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The DavidHenry Agency is Chosen by the Cities of Rahway and Plainfield to Promote Their Attributes to Businesses and Residents

Plainfield and Rahway

Westfield, NJ – May 15, 2007The City of Plainfield and the City of Rahway have both enlisted The DavidHenry Agency in their efforts to better connect with businesses and residents in their communities. The DavidHenry Agency, a full-service creative communications agency located in Westfield, has extensive experience helping public entities, including Mount Holly UEZ, Jersey City Economic Development Corporation (JCEDC), New Jersey Redevelopment Authority, Federal Highway Administration (FHWA), and the Propane Education and Research Council (PERC).

In the coming months, DHA will work with the City of Rahway to plan and implement the City’s 150th Anniversary celebration. The milestone is especially important to Rahway, whose economic success in the early 18th century led to its incorporation as a city in 1858.

For Plainfield, DHA has been working closely with Wayne Awald, Plainfield’s Coordinator of Economic Development. The Plainfield, Urban Enterprize Zone is one of the original ten UEZs in New Jersey. It offers businesses in the area a free UEZ membership with valuable benefits including various business assistance programs and tax incentives to encourage economic development in the community.

The DavidHenry Agency is located in Union County and situated less than ten miles away from both cities. Agency principals understand the importance of promoting the unique histories and exciting futures both cities offer to residents and the businesses.

David Fink, President and Chief Communications Officer at The DavidHenry Agency and a resident of Union County, said that he was “thrilled to be working with both Cities. We’re confident that our understanding of these communities and strategic approach to marketing such public entities will yield tremendously positive results,” Fink added.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

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Selective Insurance Offers Agents a Turnkey Communication Program Produced by The DavidHenry Agency

Westfield, NJ – May 15, 2007The DavidHenry Agency has partnered with worldwide insurance carrier Selective Insurance to create Agent Market Xpress. This customized program, available to all insurance agencies carrying Selective Insurance, offers agents customized direct mail, radio, television, interactive and outdoor advertising campaigns. DHA manages all creative development production and fullfilment for each agency.

To date, several independent agencies throughout Ohio, Virginia, New Jersey and Pennsylvania have signed on and DHA is spearheading the customized strategic and creative campaigns for each.

The campaigns are designed to encourage prospective clients to request an insurance quote via the agency’s landing page or automated call center.

With DHA creating and managing each campaign element, Agent Market Xpress agents are given worry-free campaign implementation and organization.

DHA also provides campaign administration which includes tracking of all quote requests and sales incentive distribution.

David Fink, President and Chief Communications Officer at The DavidHenry, explains that “Agent Market Xpress is a turn-key marketing communication program with the flexibility and scalability to meet the needs of agents of all markets and sizes.”

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.

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David Fink Named to NJ Ad Club Board of Directors; Will Also Co-Chair the Club’s Program Committee

Flyer for Nj Ad Club

Westfield, NJ – May 15, 2007David Fink, President and Chief Communications Officer of The DavidHenry Agency, was recently elected to the New Jersey Ad Club Board of Directors. Fink was among four other industry professionals elected to serve a three-year term on the Board. His agency, based in Westfield, offers full-service creative communications services to a diverse range of business-to-consumer and business-to-business clients.

Ad Club President Michael Schumacher said that he nominated David Fink for the Board position because “David had repeatedly demonstrated a high level of commitment and support for the advertising community during his two years as an NJ Ad Club member.” Most recently, Fink shared responsibility for an Ad Club initiative that involved a children’s marketing program held at Kean University in the Spring.

While serving as a Board member, David Fink will also Co-Chair the NJ Ad Club’s Program Committee. This Committee is responsible for organizing and planning marketing events throughout New Jersey that bring members and industry professionals together to share ideas on topics that are meaningful to the advertising community. The Program Committee has a Multi-Cultural Marketing Program scheduled for September 19 at Seabra’s Rodizio featuring Bruce Wilkinson (Claritas), Roger Hernandez (Nationally Syndicated Columnist), and E.J. “Jay” Williams (The Jay Williams Group).

Fink is looking forward to his new role as Ad Club Board member and says he hopes to “help launch programs that give advertising and marketing professionals tools and techniques to be even more effective and, as a result, more valuable to the clients or companies they work with.”

The New Jersey Advertising Club is dedicated to supporting the highest standards of professionalism and integrity in the industry. The Club offers many benefits to its members including advocacy, education and leadership programs.

The DavidHenry Agency is a full-service creative communications agency that provides an array of strategic, design, interactive and production services to some of the world’s leading business-to-business and business-to-consumer brands, government agencies and local/state organizations in diverse industries. These services include the planning, development, implementation and tracking of all marketing initiatives and the media/materials that drive them.

For more information contact the DHA Public Relations department at info@davidhenryagency.com.