The Blog

Westfield, N.J., May 31, 2012 – American Athlete Magazine, which launched its premiere issue in early March, has quickly gained popularity among athletes and industry professionals to become one of the dominant digital sports and fitness publications in the United States. Issue 1.2 London Olympics Edition continues the magazine’s mission of Mind, Body and Spirit by exploring elements common across all competitive sports: improving strength and endurance, developing positive nutrition and conditioning habits, building mental toughness, preparing for game time and learning to live with personal performance results.

The cover story, “Heart of Gold” features Magic Johnson who reflects on his Olympic experiences and giving back to the community by having his success drive the success of others. American Athlete Magazine shows what it is like, and what is required to compete at the most challenging levels by presenting the true portraits of athletes like Johnson so readers can achieve their personal sports and fitness goals.

Other features in Issue 1.2 of American Athlete Magazine include:

• “Music In Mind” – A feature explaining the connection between music and the mind and how it prepares, motivates and inspires athletic performance.  Music mogul and sports fan, Russell Simmons shares his playlist and opinion on the impact of music on athletes.

• “The Top Olympic Hopefuls” – One hundred days before the Olympic games the top Olympic hopefuls such as swimmer Eric Shanteau, gymnast Nastia Liukin, field hockey player Lauren Pfeiffer, beach volleyball player Phillip Dalhausser and others share their final preparations and training techniques.

• “Forever Young II: Perfect Girl” – A profile of Chelsea Baker, a 14 year-old female baseball player in a boys league who pitched her second perfect game; how she balances school, family, friends and what the future holds for Chelsea.

• “Kickstarting a New Sport – Footvolley Scores in the States” – A look into the new, acrobatic beach sport footvolley — professionals who play volleyball with their feet; what the sport entails and its learning curve so you can start playing.

• “Eating for Energy and Recovery: How to Fuel Your Workouts” – pre and post-workout nutrition for best performance and recovery.

David Fink, founder and publisher of American Athlete Magazine shares, “We are extremely excited and pleased with the response from our premiere issue – and what seems to be a product that is filling a void in the sports and fitness industry by bringing athletes the content they desire through an unprecedented interactive experience.”

Lead sponsors for Issue 1.2 include Parisi Speed School and Nogii gluten-free protein bars from Europa. American Athlete Magazine Issue 1.2 is free to download in the Apple App Store and Newsstand from an iPad. American Athlete Magazine continues to educate, entertain and inspire readers to become their personal best – with two issues released and a rapid download rate, Fink adds, “We’re confident that American Athlete Magazine will continue to have a tremendous impact on the fast-growing, network of sports and fitness communities.”

More information about American Athlete Magazine can be found via its active social media presence on Facebook (www.facebook.com/americanathletemag) and Twitter (@aathletemag). The American Athlete Magazine media kit is available through the American Athlete Community Site at www.americanathletemag.com. For more information, call (800) 310-8250 or e-mail info@americanathletemag.com.

WESTFIELD, N.J., March 2, 2012 – American Athlete Magazine, a new interactive sports and fitness publication focusing on the American athlete’s mind, body, and spirit, has launched its premiere issue. Designed exclusively for the tablet, American Athlete Magazine is available in the App Store for Apple iPad, or on iTunes in the App Store’s Newsstand: (http://itunes.apple.com/us/app/american-athlete-magazine/id504586548?mt=8)

The magazine is scheduled to publish six issues per year; the first two issues will be free, with subscription and per issue price to be determined after publication of the second issue. The magazine has already been highly rated and reviewed in online communities by users – including Top App Reviews 101, CNET, Apple’s iOSnoops and others – and it is being downloaded at a rapid rate.

American Athlete Magazine explores elements common across all sports and competitive events: improving strength and endurance, developing positive nutrition and conditioning habits, balancing public and private life, building mental toughness, preparing for “go time,” and learning to live with personal performance results, be they win, lose, or place.

The first edition of the app features a cover story on Orlando Hudson, the second baseman for the San Diego Padres who is not only a two time all star in Major League Baseball, but also created the successful charity C.A.T.C.H. (Curing Autism Through Change and Hope) Foundation. The article shares Orlando’s leadership and commitment on and off the field, and with his family – and contains exclusive video interviews with Hudson in his hometown of Darlington, South Carolina where he and veteran TV host/correspondent Stacey Sweet discussed his life – and how he embraces Mind, Body & Spirit (American Athlete Magazine’s motto).

Other features in American Athlete Magazine’s premiere issue include:

• “Forever Young” – A profile of teenage mountain climber Jordan Romero, who recently became the youngest person to successfully climb each of the World’s Seven Summits, including video from his experience climbing Mt. Everest.

• A one-on-one interview with Rich Franklin from the MMA – one of the fastest growing sports in America.

• “The Knee’s The Thing” – an in-depth look at the meniscus and what it does for your motion; how to prevent injury; how to rehab and a look at celebrity athlete’s Alex Rodriguez, Chipper Jones and Gilbert Arenas’ meniscus injuries.

• “Faster than Humanly Possible” – A look at the technique of overspeed training, featuring video of American Athlete correspondent Mike Carlson taking part in an overspeed training session at Phase IV Scientific Health and Performance Center in Santa Monica, Calif.

• “You Won a Gold… Now What?” – Former Olympians Kerri Strug (1996, gymnastics) and Mark Johnson (1980, ice hockey) discuss their strategies for getting on with the rest of their lives after the incomparable highs of their gold medal performances.

• “Game Gear” – An interactive roundup of some of the best new sports and fitness products from top brands including Adidas, Pentax, and Oakley.

Initial sponsors of the magazine include Parisi Speed School, the chain of performance enhancement training facilities; and Europa Sports Products, a distributor of health and sport supplements, which will be promoting the NOW Energy Bar.

American Athlete Magazine was created by David Fink, founder and president of The DavidHenry Agency/DHA Publications, a marketing and media company specializing in branding, custom publishing, and interactive services. Fink also serves as the magazine’s publisher.

“In launching American Athlete, we wanted to fill a niche that we perceived in the sports and fitness magazine category—getting inside the mind, body, and spirit of athletes and bringing their stories to a readership that craves more than just stats, scores, and workout tips,” said Fink.

The magazine’s mission is to “educate, entertain, and inspire,” with just the right mix of content for any athlete, regardless of which sport(s) they play. “Our target audience is a diverse one—professional and amateur athletes at all phases of their lives; coaches; managers; trainers; and sophisticated consumers of interactive media,” said Fink.  “With the continuing expansion of the tablet and e-reader space, the digital subscription model has caught on firmly.  People are increasingly choosing to click rather than turn a paper page. The sales figures for tablets back this up, with a recent report stating that over 66 million tablets were sold globally in 2011—a huge increase from the 18 million units sold in 2010.”

More information about American Athlete Magazine can be found via its active social media presence on Facebook (www.facebook.com/americanathletemag) and Twitter (@aathletemag). The American Athlete Magazine media kit is available through the American Athlete Community Site at www.americanathletemag.com. For more information, call (800) 310-8250 or e-mail info@americanathletemag.com.

The DavidHenry Agency is very excited to announce that the first phase of the launch of American Athlete is now completed. The American Athlete community site went live on December 1 and is already generating positive feedback from readers via comments to articles and on social media. DHA issued the following press release on December 13, 2011:

FOR IMMEDIATE RELEASE

Contact: Edie Sachs, (917) 376-6573, edie@americanathletemag.com

AMERICAN ATHLETE MAGAZINE, SCHEDULED FOR JANUARY 2012 LAUNCH ON DIGITAL PLATFORMS, GOES LIVE WITH COMMUNITY SITE

WESTFIELD, N.J., December 13, 2011 – American Athlete Magazine, a new interactive publication focusing on the American athlete’s mind, body, and spirit, has launched its community site, a companion to the forthcoming digital/tablet magazine. The Web site, featuring sample content from the magazine plus interactive features and social media tie-ins, went live on December 1 at www.americanathletemag.com.

American Athlete’s content explores elements common across all sports and competitive events: improving strength and endurance, developing positive nutrition and conditioning habits, balancing public and private life, building mental toughness, preparing for “go time,” and learning to live with personal performance results, be they win, lose, or place. Lead stories from the premiere issue, sampled on the community site, include a list of the top 15 athletes who made the greatest impact on their respective sports; a profile of teenage mountain climber Jordan Romero, who recently summited Mt. Everest; an in-depth look at the meniscus (a part of the knee) and what happens when it tears; and much more. Other features of the site include interactive polls, quotes from athletes’ blogs and tweets, a regular yoga column, and the American Athlete of the Week, plus an interactive storefront offering American Athlete promotional items for purchase.

American Athlete is the brainchild of David Fink, founder and president of The DavidHenry Agency/DHA Publications, a marketing and media company specializing in branding, custom publishing, and interactive services. Fink also serves as the magazine’s publisher.  “In launching American Athlete, we wanted to fill a niche that we perceived in the sports and fitness magazine category—getting inside the mind, body, and spirit of athletes and bringing their stories to a readership that craves more than just stats, scores, and workout tips,” said Fink.

As a committed amateur athlete himself who played on Georgetown University’s men’s lacrosse team in the mid-’90s, Fink sought to address needs that he did not feel were being captured by current sports and fitness publications. The major sports magazines report on and cover college and professional sports; in the health and fitness category, many print-based publications seem to be recycling many of the same themes and topics. Vertically-focused magazines give a deep but narrow selection of content within one sport or area. No publication in this category, until now, has provided the right depth, range, and quality of content for any athlete regardless of which sport(s) they play.

“Our target audience is a diverse one—professional and amateur athletes at all phases of their lives; coaches; managers; trainers; and sophisticated consumers of interactive media,” said Fink.

More information about American Athlete can be found via its active social media presence on Facebook (www.facebook.com/americanathletemag) and Twitter (@TheAthleteTweet). The American Athlete media kit is available through the magazine’s community site at www.americanathletemag.com. For more information, call (800) 310-8250 or e-mail info@americanathletemag.com.

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