info@davidhenryagency.com or call 908.389.1200
12 Aug 2013
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Debbie Fitzgerald’s Thoughts on Words to Avoid in a Content Marketing Strategy

August 12, 2013 | 0 Comments

I came across an article on words to avoid in a Content Marketing Strategy and I’m going to be honest, I can’t for the life of me figure out why any of these words WOULD be used.  Moist??? Slacks??? I mean, even if you’re selling khaki pants to a 78 year old man, would you really call them slacks?  However, I do take issue with including Awesome and Foodie on the list. I agree with the author that both have been overused, however I think that they can be relevant.

Content to me is all about the audience. If your audience is a bunch of “Foodies”, then if you call something “Awesome,” it better BE AWESOME! Best-meal-you-ever-had, awesome. “Irregardless”, it needs to be relevant. What is the best way to do this? Custom Content. Know your audience and provide them with the type of material they are drawn to. Write it in a way that is approachable to them, with words they use, SEO will inherently be build in that way.

Then no one will have to check The Atlantic’s Dictionary of Despicable Words list, although it is rather humorous to peruse.  All this makes me also think of an article I saw on CNN a few years back, about the worst phrases to use in the office. Content isn’t rocket science, but the ball’s in your court to drill down the message and reach your target.

20 Jun 2013
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The DavidHenry Agency and Healthcare Partners win 6 Awards at the 30th Annual Healthcare Advertising Awards!

June 20, 2013 | 0 Comments

June 2013—- WESTFIELD, NEW JERSEY  The DavidHenry Agency, along with their healthcare partners, announced that they have received six major awards for their collaborative work in custom publishing, healthcare advertising, integrated marketing and general creative services by the Healthcare Marketing Association, who hosted their Thirtieth Annual Healthcare Advertising Awards in Atlanta last month. A national panel of judges awarded those agencies and their healthcare partners whose entries displayed exceptional quality, creativity and message effectiveness.

“I am extremely proud of our team and the recognitions received on behalf of and for our clients,” stated David Fink, President and Chief Communications Officer for The DavidHenry Agency. “It’s not only terrific that these projects reflect several key areas of our business – integrated marketing, interactive, and custom publishing services, but more importantly, that these initiatives helped our clients achieve their strategic and creative goals.”

The DavidHenry Agency and their healthcare partners are honored to receive the following awards:

Silver Award:

  • Advertising (Series)
    • Aria Health, “Aria Saved My Life’ service line marketing campaign
  • Publication
    • Aria Health, Aria Fall 2012 issue

Bronze Award:

  • Logo/Letterhead
    • Reproductive Medicine Associates (RMA) of New Jersey, Ovatures Logo

Merit Award:

  • Advertising (Single Ad)
    • Daughters of Israel Branding Ad
  • Annual Report
    • Doylestown Hospital, Dialogue 2012 Report to Our Community
  • Directory
    • Overlook Medical Center, Overlook View Directory of Physicians 2012

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition, sponsored by the Healthcare Marketing Report. A total of 4,000 entries were received for this competition, making it the largest healthcare awards competition in 30 years.

The DavidHenry Agency is a full-service marketing and communications company, planning, developing, implementing and tracking strategic communications that drive incremental demand for products and services. For more information, please call 908.389.1200 or email at info@davidhenryagency.com.

Aria Health's Aria Saved My Life

Aria Health's Aria Fall 2012 Issue

RMA Ovatures Logo

Daughters of Israel's Branding Ad

Doylestown Dialogue's Report to Our Community

Overlook View Directory of Physicians, 2012

17 Apr 2013
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Are Visitors To Your Site Pushing Your Buttons?

April 17, 2013 | 0 Comments | ,
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08 Jan 2013
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The Stage Has Been Set For Rahway Redevelopment Agency!

January 8, 2013 | 0 Comments | , , , , , , , , , , ,

The Rahway Redevelopment Agency was looking to highlight and promote its successful development efforts, which spanned the last 15 years.  The goal was to share the town’s unique approach to the redevelopment process, and included capitalizing on the town’s brand and demonstrating its business friendly atmosphere for prospective developers and businesses. To assist the Rahway Redevelopment Agency in this communications effort, The DavidHenry Agency developed and executed a fully integrated marketing program.

The town leaders shared the keys to Rahway’s redevelopment success with their stories. In reviewing the options, DHA decided that a video-based program would be the best way to bring these projects to life, with rich visuals showcasing each project.  In-depth on-camera conversations with project champions, including former Rahway Mayor Jim Kennedy, the driving force for many of the redevelopment efforts; Rahway Redevelopment Agency Chairman Bill Rack; and President Peter Pelissier helped weave the fabric of this success story together.  The result was a 20+ minute feature, enlivened with custom-written music, that captured the passion of a dedicated group of public servants and local business professionals who worked tirelessly over many years to realize transformative change and growth for the City of Rahway.

The newly constructed Hamilton Stage is the proud centerpiece of an arts and entertainment resurgence for Rahway. DHA capitalized on this dynamic draw for the City and used it as a theme across all creative elements.  A custom trade show booth mirroring the feeling of the Hamilton Stage was designed and built — complete with faux wood flooring and popcorn bags featuring a classic theater logo treatment.  The booth displayed mounted iPads running a Rahway Project Development app specially created as an interactive brochure with project overviews, custom photography, video segments and more.  A website and other supporting print collateral materials that worked within this theme were also developed as part of this program.

Cindy Solomon, the director of community development for the City of Rahway, who selected The DavidHenry Agency for this project and worked collaboratively with the DHA team on all aspects of the marketing program, said, “This program brings 15 years of redevelopment projects to life in an exciting and compelling way.  We now have the assets we need to show developers and business owners that Rahway is a vibrant and growing city. This really has helped us to “set the stage” for future growth in the City of Rahway.”

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, send an email to info@davidhenryagency.com or call 908.389.1200, ext. 104.

21 Dec 2012
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Happy Holidays from The DavidHenry Agency!

December 21, 2012 | 0 Comments | , , , , , , ,

19 Oct 2012
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The DavidHenry Agency welcomes Jim Furgeson, Vice President, Business Development and Corporate Strategy; Shelley Schoenfeld assumes role of Vice President, Account Services

October 19, 2012 | 0 Comments

The DavidHenry Agency is pleased to welcome Jim Furgeson, Vice President of Business Development and Corporate Strategy, to the team.  Jim, a marketing and business development veteran with more than 20 years of experience, will be spearheading new business development at The DavidHenry Agency (DHA).

Most recently Vice President of Marketing and Business Development at Atlantic Health System, Jim adds another layer of hands-on, healthcare marketing expertise to the team, enabling DHA to expand its partnerships with hospitals, health systems, large physician groups and specialty practices to assist in achieving their marketing and media objectives.

“I partnered with The DavidHenry Agency when I worked in corporate healthcare marketing at Newton Medical Center. I was immediately impressed with the way the firm worked. David Fink and his team became a true extension of my team and helped me realize my vision for marketing our hospital and ancillary services.  I am looking forward to bringing my extensive media background and experiences in corporate marketing to the table; these will be an asset as I work with healthcare executives to generate demand for their organizations and create real connections with consumers and providers in their communities.”

Prior to joining Atlantic Health System, Jim was the Director of Marketing and Promotions with Clear Channel Radio. Jim was closely involved in the launch of New York City’s radio station WKTU and during his time there was a recipient of the Billboard Monitor Award as Marketing Director of the Year.

Currently on the Board of Trustees for the United Way of Northern Jersey and Pass It Along, Jim also served on the Board of Directors for Sussex County Economic Development Partnership, Inc. “I believe that being involved and contributing to the community in which I work and live is essential.  Through my relationship with Untied Way of Northern New Jersey and Pass it Along, I have met amazing people who are doing selfless work to help our neighbors who need support.  It continues to be my privilege to serve with these inspiring organizations and individuals.  As a father of three, I want to share my passion for giving back with my kids.”

With Jim Furgeson leading the new business efforts for the agency, Shelley Schoenfeld, marking two years with DHA as the Vice President of Business Development and Corporate Strategy, is shifting her focus to Account Services. In her former role, Shelley successfully partnered with Doylestown Hospital, the NFL Alumni, Aria Health, Daughters of Israel, New Jersey Lawyers Service, and others. Shelley brings more than 15 years of marketing and communications experience to DHA, and in her new capacity is responsible for the strategic development, design, implementation, and measurement of agency deliverables for its partners.

The DavidHenry Agency is a full-service marketing and media company based in Westfield, New Jersey.  For more information, email  info@davidhenryagency.com or call 908.389.1200, ext. 108.

29 Jun 2012
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The DavidHenry Agency Opens Space Farms’ 2012 Season with a ROOOOAAAARRRRR!

June 29, 2012 | 0 Comments | , , , , , , , , , , ,

As the agency of record for Space Farms Zoo and Museum located in Sussex County, New Jersey, The DavidHenry Agency is implementing their 2012 integrated marketing plan for this season, running March 31, 2012 through October 31, 2012.

Program components include the strategy, development, and roll out of the 2012 Space Farms media plan, a rebranding campaign consisting of updated creative for Space Farms’ outdoor, print, TV and radio promotion; design, development, and management of the newly redesigned SpaceFarms.com, and creation and management of the Space Farms Zoo and Museum YouTube channel.

Understanding the importance of including both traditional and modern tools in their marketing mix, Space Farms is excited about the launch of their summer 2012 campaign. The media incorporates the theme of American Idol, the popular reality TV singing competition, with a spin-off “Animal Idol” as Space Farms’ animals — including Scotty the Scottish Cow, Leslie the Llama and Eugene the Yak — show off their vocal skills under the direction of Bobby Barakat, the Animal Idol Master of Ceremonies. The newly launched www.SpaceFarms.com and the Space Farms Zoo and Museum YouTube channel promote the 2012 media and extend the updated brand platform for Space Farms.

Says Parker Space, third generation owner and operator of Space Farms, “As a tourist destination for families in a radius of about 80 miles from our zoo and museum, we know that it’s crucial for our guests to learn more about us online as they plan their trip. Our new website portrays the fun times families have when they visit, and also give them the opportunity to plan their trip with access to directions, admission pricing, zoo and museum information, and the ability to pre-order group tickets. SpaceFarms.com is directly tied to our Facebook page through Facebook’s social plug in, so all of our posts, contests and information on Facebook is directly fed to our new site – we love it!”

To learn more about The DavidHenry Agency’s interactive and integrated services, click here.